Social Media policy statement Keltbray recognise that social media is an integral part of modern life. It keeps us in touch with friends and family, it informs us about our world, and it gives us a platform to be heard. Social media can be a powerful force for good, and we want to encourage employees to use social media in positive ways. When you are online, either on our intranet or externally, posting in your capacity as an employee of Keltbray, we have three requests of you: 1.
Disclose your relationship to Keltbray
2.
Protect the Group reputation
3.
Use your common sense
Social media is rapidly changing, and this policy will evolve along with it. Check back frequently to make certain the policy hasn’t changed to ensure you keep pace. What does this policy mean? It means that we trust you. We bring smart people into Keltbray and we expect you to make smart decisions. This means that you are both the person in the best position to tell the world why Keltbray is such a great company to work for and the person best suited to protect Keltbray from reputational harm.
Disclose Anyone can say anything on the internet. It is both the platform’s greatest strength and chief weakness. When you are posting on social media in your capacity as a Keltbray employee, your integrity is on display for the entire world to see, and by association so is Keltbray’s, so strive to be ethical, truthful, apolitical and decent. 1.
When you are posting about Keltbray activities or services, include the hashtag #. This lets people know that you are affiliated with the Group
2.
If you have a vested interest in something you are discussing, be the first to point it out and be specific about what it is
3.
Be yourself! Stick to your area of expertise. Only write about what you know
4.
If you are leaving Keltbray, please remember to update your employment information on social media sites
5.
If you talk about Keltbray on any digital platform i.e. intranet, website or any form of social media, please use a disclaimer like this one: “All opinions are my own”
Protect Keeping Keltbray confidential information confidential is a keystone of our business. Many employees know things about the company that could affect our business. It is essential to safeguard this information, especially on the internet. 1.
Protecting Keltbray is part of your job. Do not post any confidential information on any social platforms. If the information has not been officially released by Keltbray, don’t discuss it. This includes financial information, product information, and legal information.
2.
Don’t criticise Keltbray, our clients, our competitors, supply chain partners and Governmental or regulatory bodies –remember that maintaining strong relationships with these stakeholders is fundamental to our work-winning activities. Only authorised spokespersons should comment publicly on these subject matters. Authorised spokespersons are identified, selected, and approved by the Main and Executive Leadership Board, in conjunction with the Corporate Communications function.
3.
Anything you publish must be true and not misleading, and all claims must be substantiated and approved.
4.
If you are unsure whether or not to post something, err on the side of caution and don’t – use the test: “Would I be comfortable seeing this on the front page of a national newspaper” – if the answer is no, then don’t post it.
This is a helpful checklist of things to avoid posting on social media in your capacity as a Keltbray employee: –
Complaints about Keltbray
–
Complaints about Customers / customer service issues
–
Complaints about other employees
–
Angry rants
–
Unconstructive criticism about public figures
–
Divisive political or social opinions
–
Religious rants
–
Intrusive questions
–
Ridicule of any group of people
KEL-CRP-POL-021 - Social Media policy statement
01