Toyota launched a regional digitally-driven campaign to engage and grow their youth fan base. It consisted of a series of videos showcased on a microsite and a 3-month long dance contest, with the first video surpassing 1.5 million views within six weeks. We managed the campaign’s digital communications through the brand’s Facebook Page, planning the content schedule and churning out daily posts to promote the contest and drive participation. Through the careful monitoring and management of the Facebook Page, we ensured the smooth running of the contest promotions. The Page saw a significant rise in traffic: a thousand-fold percentage increase in total and new Page likes as well as reach and engagement.
