NAGAP Perspectives - Summer 2018

VOLUME 30 NUMBER 2 SUMMER 2018

PERSPECTIVES A Newsmagazine for Graduate Enrollment Management Professionals

IN THIS ISSUE  2 From the President  4

NAGAP Member Needs Assessment & New Strategic Initiatives

 5

Digital-First Strategies to Shape the Success of International Student Recruitment

 8 Personalization and Automation and Analytics: The New Essentials of Graduate Enrollment Marketing  11

Member Spotlight: Tracy Collum

 12

Toronto 2019 NAGAP Conference

 13

2018 NAGAP Award Winners

 15

Reflections on the 2018 Pre-Conference Institute

 16

Conference Session Summaries

 75

Saturday Prize Winners

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