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Sales Spotlight Newsletter 11.21.2025

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HappyFriday! Thisweek,37newitems werebroughtintothe warehouse—and17of themareinourbrand! Let’sgettheseitems moving! Clickheretoviewthefull listofnewitemsbrought inthisweek. Clickheretoviewthelist ofnewitemsbroughtin overthepast4weeks.

NewGameThisWeek:

ThanksgivingTrivia

HappyThanksgiving!Thisweek, we’reswitchingitupandcelebrating theholidaywithatriviagame.How welldoyouknowthehistorybehind Thanksgiving?Playthegametofind out!

Reminder:Ourgoalis100% participationfromthesalesteam.To qualifyfortheRoma800promotion, youmustplayatleastone1Huddle gamepermonth.Ifyouhaven’t startedyet,nowistheperfecttime! Ifyou’rejustgettingstarted,here’s howtologintotheapp:

CompanyID:pfgalabama Password:gametime

CheckbackeachFriday—new gamesareaddedweekly! Thetop 1Huddlescorerwillberecognizedand rewardedduringtheDecemberGSM. Keepplaying!

ThisweekbroughtanotherwaveofmomentumandgrowthinourSSDC Promotion!Clickheretoviewthelatestprogresslist.

Reminder:Everyoneisexpectedtosellatleast3casesofDT452orEA936.The districtwiththemostcasessoldwins$1,500.Everyteammembermustsellat least3casestoqualify.Ifeveryteammemberhits6cases,theprizedoublesto $3,000.

ThepromotionrunsthroughonDecember20,sodon’twait—startaskingfor thosecasestoday!ClickheretoviewthelatestSSDCcustomerflyer.

CongratulationstoJerrySurrett,LisaKean,BillyCrocker,BrandonSlayton, SteveSpringer,RonSheets,LouisEmbrey,RonLiu,andRandySmithformoving 3ormorecases!AbigshoutouttoBrandonSlaytonformoving8cases!

HOLIDAYROLLOFFUPDATE

Thisholidayseasonisfullofenergy,andourteam’smomentumcontinuesto build!

AbigcongratulationstoRonSheets,SeanGore,JeffGrosenbach,JodyMetrolis, andBruceCobbforearningthe10-rollminimumthateveryonemustreach.

Ronisstillguidingthesleighwith55rollsearned!HeisthefirstAlabamaAMto qualifyforapayoutinthispromotion!That’s$715earned—andhe’sonly10rolls awayfromthe$2,000kicker.Congratulations,Ron!

Thisweek,thenumberofAMswithzerorollsdecreasedfrom19to17.Ifyou’reone ofthe17AMsstillsittingatzerorolls,nowisthetimetounwrapawinningplan. WorkwithyourDSMtomapoutyourapproachandconnectwithteammateswho arejinglingallthewaytosuccess.

Makeeveryrollcountthisholidayseason! ��

Q2:OCTOBER1-DECEMBER31

Thespeedometerisclimbing!Thisweek,weshippedto748 independentcustomers. Thecheckeredflagdoesn’tdropuntilDecember31,which meansthere’sstillplentyofroadaheadtopickupspeedand hitourgoal.Theteamthatreachesthe800markwillkickoff thenewyearinthevictorylane,celebratingwithastayin MusicCityattheNoelleHotelNashvillefromJanuary22-25, 2026

Staybuckledin!Reaching800independentcustomersisthe nextmajormilestoneinourraceto1,000.Let’skeepthe enginesroaringandthemomentumstrong!

Thisexcitingpromotionisdesigned tosupportyouandyourcustomers whilemakingthingsfunalongthe way!

ThefirstAMtoclose10qualified referralsduringthis6-month periodwillwinanall-inclusivetrip fortwototheKentuckyDerby! Thispackageincludespremium seating,airfarevouchers,hotel accommodations,and transportationtotheraces.

JantzenHensleywithRUN Payments,whoisrunningthis promotion,willbejoiningusatthe DecemberGSMandFoodCentricin March.

JantzenhasalreadyworkedwithseveralofourAMsthisyear,helpingset upPOSsystemsincustomerlocations,andhe’slookingtoschedulemore ride-alongs.

ThePFSJackson&PFSAlabamamarketingteamsarepolishingthe chromeonourbrand-new2026FoodCentricRegistrationSite.We’re almostreadytorollitout—butyouallgetanearlylookunderthe hood!

Checkoutasneakpeekofthisyear’sregistrationsitehere.

Aswecruisetowardthelaunch,markyourroadmaps:registration officiallyopensDecember1 .Butbeforewecanhitthatmile marker,weneedtomakeaquickbutimportantpitstop:

EXCITINGNEWS! EXCITINGNEWS!

Wearethrilledtoannouncethatwewillbeconvertingseveralproduceitemsintoour brand!Thenewbrandedboxesarealreadystartingtoflowthroughoutthebuilding. Asweuseupthecurrentstockundertheoldcodes,wewillbeginshippingunderthe newcodes.

ImportantNote:Therearenosupplierchanges–onlynewbrandedboxes!

Thisconversionwillaccountforover200casesaweekinourbrand–butthat’sonly ifyoudon’tincreaseanycases.Remember,itpaysmoretosellourbranded products,sokeepdrivingthosesales!

Inaddition,wehaveafewmoreconversionsinthepreparedsaladcategory,which willaddaboutanother60casesaweek!Pleasenote:thepotatosaladpacksizeis changingfroma2/12poundpacktoa2/5poundpack.

Ifyou’realreadysellingthepotatosalad,thismeansaninstantboostinsales!Ifyour smalleraccountspreviouslyfound24lbstoomuch now’syourchance!Thenewsize opensthedoorforyoutosellpotatosaladtomorecustomers.

Itisuptoeachofyoutoensurewemaintainandgrowourcasesalesduringthis transition.

Tomaketheprocesseasier,MicheleBlackburnhascreatedaspreadsheetlistingall customerscurrentlybuyingeachitem.

CUSTOMERFLYER: STOVETOPCHICKENSTUFFING

Clickheretodownloadaone-pagecustomerflyerfeaturing StoveTopChickenStuffing.Pleasesharetheflyerwithyour customers.Thisitemisgreatfortheholidayseason,solet yourcustomersknowwehaveitinstock!

Fresh Bites Fresh Bites

AMonthlyNewsletterfortheCustomersofPerformanceFoodserviceAlabama

Didyouknowthatwehaveamonthlycustomernewsletter?Eachmonth,a neweditionofFreshBitesissenttoallPerformanceAlabamacustomers. Allsalesteammembersreceivethenewsletteraswell.

Pleasecheckyourjunkemailfolderifyoudonotseetheemailinyour inbox.Theemailissentfrom:PerformanceFoodserviceAlabama pfsalmarketing-pfgc.com@shared1.ccsend.com.Pleasemovetheemail toyourinboxtoviewthefullmessage.Youcanalsochoosetotrustthe sendertoensurethatallfutureemailsaredelivereddirectlytoyourinbox.

Ifyouhaveanewcustomeryouwouldliketoaddtothesendlist,please clickheretosignthemup.EmailKayleeLedfordat kaylee.ledford@pfgc.comwithanyquestions.

Duringcustomervisits,don’tforgettoaskiftheyarereceivingthe newsletter!Thenewslettercontainsimportantinformationthatwewantto makesureallofourcustomersreceive.

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Sales Spotlight Newsletter 11.21.2025 by kaylee.ledford - Issuu