PFS Alabama Hosts Second Performance University of the Year
FromAugust18-20,PerformanceAlabamahostedoursecondPerformance Universityoftheyear.Overthreedays,16AreaManagerswentthroughSTAR Performance,CustomerFirst,andMarketWatchtrainingsessionsandalso learnedthebenefitsontheVistarVirtualWarehouse.
Theydoveheadfirstintohands-onbrandsbyseeingandtastingour wonderfullineofZebecproducts.Afterward,ourpartnersatSmithfield demonstratedaPigPuzzle,whereourrepslearnedaboutthedifferentcutsof meatthatcomefromapig.OurpartnersatTysonheldahands-onchicken cuttingdemowhereourrepslearnedaboutthedifferentcutsofachicken, includingbreasts,wings,andmore.
RepsfromIPAPcameallthewayfromWisconsintospeaktomembersofour salesteamaboutouramazingcheesebrands.Wearegratefultohavebeen theirpilotgroupfortheircheesetrainingsessions.
ThankyoutoallofourAMs,DSMs,RSMs,vendors,brokers,andeveryoneinour OpCowhohelpedmakethiseventasuccessforallinvolved.OurAMsare readytohitthestreetswiththeknowledgetheygained!
Performance Alabama Customer Enrichment Services Visits OpCo for Kitchen Demo
Oneofourwonderfulcustomers, EnrichmentServices,outof Columbus,GArecentlyhadthe opportunitytoparticipateinakitchen demoattheOpCowheretheygotto experiencefirst-handhowour productsperforminrealcooking situations.
Specialthankstoallwhohelpedmake thedemoasuccess.Greatthingsare happeningatPerformanceAlabama!
Performance Alabama Kicks Off Football Season with Tailgate Party
Footballseasonisfinallyhere,andTeamPerformanceAlabamacelebrated thekickoffwithanexcitingtailgatepartyfilledwithgreatenergy,teamspirit, andplentyofdeliciousfan-favoritefoodsandtreats.
Everyoneshowedupdeckedoutintheirfavoriteteamgear,proudly representingtheircolorsandcheeringontheirteams.Itwastheperfectway tostarttheseason.SpecialthankstoTanyaLowery,ShakeviaTurner,and MicheleBlackburnforputtingtheeventtogetherandpreparingthefood.
PFS Alabama Hosts Food Show for the Students
at Faulkner University
OnAugust27,PFSAlabamahostedafoodshowforthestudentsatFaulkner UniversityinMontgomery.Withnearly50vendorsinattendance,thefoodshow wasahugesuccess,andthestudentslovedtheitemsshown.
AspecialthankyouandcongratulationstoTerryGreenonputtingthisevent togetherwiththeuniversity’sCulinaryManagementteam.Abigthankyouto ChadBryant,ChrisMoore,andChrisVizzinaforyourassistancewiththeeventas well.
Thankyoutoallinvolved.FaulknerUniversitywasveryappreciative,andwelook forwardtogrowingourpartnershipwiththem.
NEW HIRES NEW HIRES
August 2025 August 2025
InAugust,wewereexcitedtowelcome24newteammemberstoPerformance Alabama!OurSalesteamgrewby6,Transportationadded5,Procurement gained2,andtheWarehouseexpandedwith11newassociates.We’rethrilled you’vechosentojoinourteam.Welcomeaboard!
DeannaAnderson,Buyer
LaurenButcher,Buyer
ShaylaDejarnett,Selector
DymondDennis,Sanitation
BrandonDotson,Selector
JamesHenley,Driver
DeandreKelly,Driver
ZanteriusMcKenzie,Selector
DrucillaMurphy,Selector
JosePerez,Selector
BrianPoole,AreaManager
BlakeSaulnier,Driver
Daniel Shutts, Driver
Brandon Slayton, Area Manager
Jason Snyder, District Sales Manager
WIlliam Springer, Area Manager
Travis Stubblefield, District Sales Manager
Queinton Tillery, Selector
Austin Traffanstedt, Driver
Richard Trent, Area Manager
Amber Uptain, Inventory Control Coordinator
Tekeyah Williams, Sanitation
Christopher Womble, Sanitation
Loteresa Young-Gulley, Logistics Coordinator
Associates of the Month: Truck Drivers
TheAssociatesoftheMonthforSeptemberareourwonderfulTruckDrivers. NationalTruckDriverAppreciationWeekiscelebratedfromSeptember1521.Wehaveafun-filledweeklineduptoshowourappreciationforallthatour truckdriversdoforourcustomersandtofurtherthesuccessofourOpCo.
OurtruckdriversarethefaceofourOpCo,meetingwithcustomersdailyto ensuresafe,efficient,andon-timedeliveries.Theyareindispensabletoour success.Wedeeplyappreciatethehardworkanddedicationofourtruck drivers,whosetirelesseffortskeeptheheartofthefoodserviceindustry beatingstrong.
Staytunedtoseehowwecelebrateourtruckdriversduringthisyear’s NationalTruckDriverAppreciationWeek!
ThisSeptember,PFGisproudtoreaffirmits commitmenttofightinghungerduring HungerActionMonth,anationwide movementledbylongstandingpartner, FeedingAmerica.
Showyoursupportbywearingorangeon Tuesday,September9.Orangeisthecolorof hungerawareness,andbywearingit,you’re helpingshinealightonthemillionsofpeople whofacefoodinsecurity.
Staytunedforhowyourdepartmentcan dominatethismonth’sgivingcampaign. LearnmoreaboutHungerActionMonthhere.
OurMarketingSpecialist,KayleeLedford,hittheroadtoridealongwith AreaManagerWinstonClementsinBirmingham.Theyvisitedcurrent andprospectivecustomersandhostedakitchendemoatTheGoosein theAvondalearea.
Brand of the Month:
We are proud to spotlight West Creek® as our September Brand of the Month!
West Creek® is the hallmark of quality, consistency, and value. The brand partners only with established suppliers who meet or exceed our standards of food safety wholesomeness and performance.
West Creek® offers a host of kitchen staples from frozen and canned vegetables, to center of the plate proteins, dry goods, soups, dairy, eggs, desserts, breads, and more.
Thank you to everyone across our Op-Co for your efforts to help drive the success of the West Creek® brand. LearnmoreaboutWestCreek®here.
FROMTHEPRESIDENT’SDESK
MessagefromOp-CoPresidentRickyReed
“Team Alabama, as we close out Period 2, one thing is clear we’re growing! The momentum on the street is strong, and Braveheart 700 continues to open doors and drive us toward our goal of 1,000 independent customers. The energy is real, and it’s translating into meaningful results.
Our sales teams are leading the charge, and across the board, our people are stepping up. From the front lines to the back office, every team member is playing a role in keeping us sharp, responsive, and focused on our mission.
We know Procurement is facing some headwinds, and we appreciate their grit and determination as they work through it. These challenges are real but so is our ability to overcome them together. Let’s keep the communication tight, support one another, and stay focused on solutions.
Let’s stay aligned, keep the momentum rolling, and continue growing with purpose. The foundation we’re building now is setting the tone for a standout year. Let’s GO SELL SOMETHING!”