Performance Alabama Hosts Expo for Customer Innisfree Hotels
OnSeptember16,PFSAlabamahadthepleasureofhosting anexpoforourwonderfulcustomer,InnisfreeHotels,onthe coast.Theeventwentsmoothly,withstrongengagement fromthecustomerandpositivefeedbackontheproducts showcased.
Thiseventwouldnothavebeenpossiblewithoutthesupport ofouramazingbrokerandvendorcommunity,aswellasthe dedicationofourstaff.Congratulationstoeveryoneinvolved formakingitsuchasuccessfulevent.
PFS Alabama Hosts Luncheon for Vendors and Brokers
OnSeptember23,PFSAlabamahostedaluncheonforourvendorand brokercommunitiestothankthemfortheircontinuedsupport.After enjoyingadeliciousmealcateredbyJWSteakhouseinHuntsville, membersoftheleadershipteamsharedupdatesonwhat’saheadforour OpCo.
Wearegratefulforourvendorsandbrokers,andalltheydoforourOpCo andcustomers.Thankyoutoeveryoneinvolvedforagreatevent!
NEW HIRES NEW HIRES
InSeptember,wewereexcitedtowelcome24newteammemberstoPerformance Alabama!OurSalesteamgrewby5,Transportationadded3,andtheWarehouse expandedwith16newassociates.We’rethrilledyou’vechosentojoinourteam. Welcomeaboard!
JackBarczak,Selector
ArchieBiag,AreaManager
KaneshaBrooks,Selector
LindseyConway,AreaManager
RasheikaDozier,Selector
KevinDrumwright,AreaManager
DonangloEvans,Lumper
DawsonGrier,Lumper
KenDariusHicks,Lumper
StevionJones,Selector
DevynKnight,Lumper
DouglasKuhnke,WarehouseSanitation
LejounLaister,Selector
RyanLane,Lumper
JacksonLett,TruckWasher
DeyliMattey,Forklift
NelsonMcCord,Forklift
WilliamMckee,DieselTech
XavierPurnell,Selector
DeQuanSmith,Selector
ThomasSupulski,BackhaulDriver
AshleyTyler,AreaManager
BrandonYoung,Selector
RobinWaters,AreaManager
AsweexpandourpresenceonInstagramandTikTok,we wouldlovetofeaturemoreofourassociatesinoursocial mediavideos.
BeginninginOctober,anyonewhovolunteerstobeinasocial mediavideowillbeenteredintoamonthlydrawingtowin $25worthofBravopoints.Ifyouareinterestedin participating,pleasecontactKayleeLedfordat kaylee.ledford@pfgc.com.
Associate of the Month: Mickel Wright
OurAssociateoftheMonthisMickelWright,our ReceivingCoordinator.Mickelexcelsinherrole, managingdriverinteractionsandensuringthe smoothflowofallinboundloads.
Mickelefficientlyhandlesscheduling,bill payments,andthereleaseoftruckswhile keepingkeystakeholdersinformed.
VicePresidentofOperationsMichaelWohlgemuthsaysMickel“isavalued associatetothecompany,andwetrulyappreciatehercontributionstoour overallsuccess.”Thankyou,Mickel,foryourdedicationandhardwork.Weare gratefultohaveyouonourteam.
Did You Know?....
It’sNationalHispanicHeritageMonth!
NationalHispanicHeritageMonthrunsfrom September15toOctober15.Duringthistime, wehonorthehistories,cultures,and contributionsofHispanicandLatinoAmericans acrossourcompanyandcommunities.
Thisyear’sprogramming,ledbyPFG’s AssociateResourceGroup¡Unidos!,invitesall associatestolearn,connect,andcelebrate throughablendofspecialprogramming.
Clickheretowatchthisyear’swebinar,whichhighlightshowculturalheritage andpersonalexperiencesshapemeaningfulpersonalandprofessionalbrands. Interestedinjoining¡Unidos!?Everyoneiswelcome!Clickheretojoin.The¡Unidos! AssociateResourceGroup’spurposeistofuelPFG’ssuccessbycultivatinga thrivingcommunityandempoweringHispanicassociatestobecomefuture leaders.
WEARPINKINSUPPORTOFBREAST CANCERAWARENESSMONTH!
Brand of the Month:
OctoberisBreastCancerAwareness Month,atimetorecognizetheimpactof breastcancerandhonorthoseinourPFG communitywhohavebeenaffected whetherpersonallyorthroughaloved one.
Toshowsupportandraiseawareness, weinviteyoutowearpinkonMonday, Oct.13.Whetheryou’reintheOpCooron theroad,wearyourpinkproudly!
Wewilltakeagroupphotoofeveryonein theOpCo.
During National Hispanic Heritage Month, we are proud to spotlight Contigo® as our October Brand of the Month!
Contigo® is our exclusive branded portfolio of Latin foods sourced for authentic taste and flavor. Contigo® means “with you” in Spanish and pays homage to Latin cuisine and its many diverse flavors that range from Mexico and the Caribbean to Central and South America.
From flavorful salsas and sauces to staples like beans and tortillas, Contigo® elevates culinary experiences with confidence. Learn more about our Contigo® brand here.
FROMTHEPRESIDENT’SDESK
MessagefromOp-CoPresidentRickyReed
Team Alabama,
As we turn the page into October, let’s take a moment to celebrate a major win, Braveheart 700 is officially in the books, and it was a huge success! This first quarter of the Race to 1000 proved what we already knew: when Team Alabama sets a goal, we go after it with everything we’ve got.
The momentum we’ve built is real. Every new independent customer is a testament to the grit, hustle, and belief that’s driving this team forward. We’re not just chasing a number we’re building something sustainable and lasting.
Now, with Braveheart 700 behind us, it’s time to lock in on the next leg of the journey. The path to 1,000 is still ahead, and we’ve got the tools, the talent, and the tenacity to get there. Let’s stay sharp, stay connected, and keep pushing.
What’s driving this? You are! From our sales teams pounding the pavement to our operations teams keeping the engine running, every part of this machine is moving with purpose. The collaboration, the hustle, the pride it’s showing up in our numbers and in the way we serve our customers.
Let’s not forget one of our biggest advantages: our brands! We have the best-in-class exclusive branded items in the industry! Products that deliver quality, consistency, and value our customers can count on. Our brands are difference makers, and we need to lead with them every time we walk through a door. They’re not just part of our offering they’re a competitive edge.
Our National Account team is also making a big impact closing key gaps from last year and strengthening critical partnerships. Their focus and execution are helping us win rust and drive volume where it counts.
And while Procurement continues to navigate tough terrain, we’re seeing signs of improvement. Their resilience and teamwork are making a difference, and we appreciate their continued focus. Let’s keep supporting them and each other as we push forward.
This is more than just a strong start it’s a signal of what’s possible when we stay aligned and committed. Let’s keep the pressure on, keep the wins coming, and most of all let’s GO SELL SOMETHING!
“Success is the sum of small efforts, repeated day in and day out.” – Robert Collier