NEW HIRES NEW HIRES
February 2026 February 2026
InFebruary,wewereexcitedtowelcome11newteammembersto PerformanceAlabama!Transportationaddedonenewteam member,theWarehouseexpandedwitheightnewassociates,and ourSalesteamgrewbytwo.We’rethrilledthatyou’vechosentojoin ourteam.Welcomeaboard!
WilliamBlow,Selector
IvanCanseco,Selector
CedricClopton,ForkliftOperator
ZettellaEvans,Warehouse
Sanitation
AnthonyGray,Selector
MorganJohnson,AreaManager
CaydenMoates,TruckWasher
MichelleMoore,AreaManager
GriffinTill,Lumper
GordonVaughan,Inventory
ControlSupervisor
ChristenWilliams,Selector
Ensurethatyouhavethepropertrainingor certificationsrequiredtooperateanymachinery beforedoingso.Forkliftsandcardboardbalerscan becomedeadlyweaponswhenoperatedby unqualifiedpersonnel.
TheAssociateoftheMonthforMarchisour MarketingSpecialist,KayleeLedford!
AspartoftheMarketingteam,Kaylee managestheOpCo’ssocialmediaand publishesdigitalcommunications,including bothinternalandexternalnewsletters.
MarketingManagerBethanyHarrisonsays,“Kaylee’scommitmentgoesfar beyondmanagingcontent.AtthemostrecentFoodCentricevent,Kaylee’s exceptionaleyefordesignwasvisibleeverywhere,creatinganexperience thatrepresentedourbrandwithprofessionalismandcreativity.She consistentlydemonstratesinitiative,innovation,andagenuinedesiretohelp PerformanceAlabamagrow.”Congratulations,Kaylee!
Brand of the Month:
We are proud to highlight CobblestreetMKT.as our March Brand of the Month!
From the beautifully-browned roasted meats to the farmhouse and American classic cheeses, and all the accompanying comforts of a classic delicatessen, CobblestreetMKT. serves food as it was intended to be served. Read more about CobblestreetMKT. and other PFS-exclusive brands here.
Pictured from left to right: Pam Brown, Caileen Grandy, Ashley Johnson, Mickel Wright, Shari Burks, and Jalen Morrow
CELEBRATINGWOMEN’SHISTORY MONTHATPFG
March is Women’sHistoryMonth, a time to recognize and celebrate the many ways women have shaped our workplaces, our communities and our world. This month gives us an opportunity to honor the contributions of women across our organization while continuing meaningful conversations around opportunity, leadership and inclusion.
Throughout March, the Women of PFG Associate Resource Group (ARG) will host a variety of activities designed to educate, engage and connect associates. Click here to learn more about how you can get involved!
Join the Performance Alabama chapter of Women of PFG on Thursday, March 26, from 3:00-4:00 PM in the OpCo Kitchen for Coffee & Connections! Connect with coworkers and enjoy an iced coffee bar and sweet treats. Click here to RSVP for the event. All women of PFG are welcome to attend. Interested in becoming a male ally of the Performance Alabama chapter of Women of PFG? Email Kaylee Ledford at kaylee.ledford@pfgc.com.
PerformanceAlabamahadarecordturnoutthisyearforour culinaryroadtripwithourfriendsatPerformanceJackson!Over 2,700attendeesjoinedusinBiloxi,MississippiforFoodCentric 2026.
Wearesothankfultoourvendors,brokers,leadershipteam, salesteam,salessupportassociates,volunteers,and most importantly—ourattendeesformakingthissuchawonderful foodshow.
Wealreadycan'twaitfornextyear!
FROMTHEPRESIDENT’SDESK
MessagefromOp-CoPresidentRickyReed
Team Alabama,
As we move further into March, we’re entering one of the most important stretches of our fiscal year. This is where execution, focus, and consistency matter more than ever. We’ve built solid momentum, and now it’s about tightening the details and pushing with purpose every single day.
March is a month where the pace picks up, customer activity increases, the market heats up, and expectations rise. This is our chance to show why Team Alabama continues to stand out. Strong service, clear communication, proactive decision-making, and owning our responsibilities are what set us apart and keep us winning.
Every department—sales, operations, drivers, warehouse, support teams, and leadership plays a critical role in keeping us moving forward. When we work together, stay aligned, and stay laser‑focused on what drives results, we operate at a level that separates us from the competition.
I appreciate the hard work and professionalism you bring daily. The pride you take in your role shows, and it’s why we continue to deliver results. Keep leaning in, keep supporting each other, and keep bringing that Alabama grit.
Let’s make March a month where we build on our momentum and put ourselves in the strongest position possible heading into the next phase of our year.
“Excellenceisnotaskillit’sanattitude.”
Let’s get after it and go sell something!