NEW HIRES NEW HIRES
January 2026 January 2026
InJanuary,wewereexcitedtowelcome10newteammembersto PerformanceAlabama!Transportationadded4newteam members,theWarehouseexpandedwith5newassociates,andour CustomerServiceteamgrewby1.We’rethrilledthatyou’vechosen tojoinourteam.Welcomeaboard!
KendariusBradley,Lumper
WilliamCooper,Selector
MitchellDoss,CDL-ADriver
ValerieFrazier,CustomerService
Representative
JasonHamm,CDL-ADriver
DevonMoreland,TruckWasher
TrystanPavon,Lumper
KachaviusRobinson,Selector
TraciScarbrough,Dispatcher
TyriSimon,Selector
Focusforward.Don’treaddocumentationorlookat electronicswhilewalking,especiallyintightspaceswhere youmightcollidewithothers.Whileonthewarehousefloor, alwaysperformaroutineandquickhazardassessment beforeproceedingwithyourtask.Situationalawareness–always.
Roma Brand Featured in The Food Institute
Checkoutthismonth’sfeaturestoryfromTheFoodInstitute, highlightingRoma’s70-yearlegacyandcontinuedgrowth.Click heretoreadthefullarticle!
W h A t R d for
Thismonth,PFSAlabamarecognizedthreeofourWarehouseteam memberswithbrand-new,personalizedsafetyvestsforreaching their90-dayemploymentmilestone. Congratulations,andthankyouforallyourhardwork!
Pictur
azier
FEBRUARYISBLACKHISTORYMONTH!
FebruaryisBlackHistoryMonth - a time to recognize the history, achievements, and lasting impact of Black Americans.
At PFG, Black associates contribute every day across our business as operators, leaders, teammates and problem-solvers. This month provides an opportunity to pause, learn from one another’s experiences and recognize the perspectives and contributions that strengthen our teams, our culture and how we serve our customers and communities.
Join the Leadership Committee of the Black Inclusion Group @ PFG (BIG) for a special BlackHistoryMonthvirtualevent taking place Wednesday,Feb.11from 3-4p.m.ET.
During this session, we’ll take a closer look at a pivotal and painful chapter in American history—the era of segregation—and the lessons that helped forge Black leadership and innovation that continue to impact our lives today. Check your calendar for a Teams invite with full event details!
Brand of the Month:
We are proud to highlight Zebecas our February Brand of the Month!
Zebec® Mediterranean derives its name from the 16th-century Mediterranean sailing ship used for commerce and trading. The brand aims to capture the authentic spices, flavors, and culinary influences of the Mediterranean region. Its product portfolio includes items such as hummus, tzatziki, seasonings, chicken breast skewers, and more.
Performance is proud to provide services to passionate restaurateurs hailing from around the world, as well as those inspired by their own special family traditions. In that spirit, we’ve worked with experts across the diverse Mediterranean region to craft products and ingredients that fit seamlessly into our customers’ unique kitchens. Read more about Zebec here.
SALESSPOTLIGHT
February General Sales Meeting
OnFebruary3,thePFSAlabamasalesteamattendedour“Roadto FoodCentric”-themedGeneralSalesMeetinginPrattville.
Theteamhadproductiveconversationswithleadershipandsupportstaffand wasexcitedtohaveRegionalPresidentCaseyKinkerinattendance.
ThemeetingkickedoffwithspicetrainingfromMcCormick,wheretheteam expandedtheirknowledgeofourspiceitems.
Theyalsoparticipatedinrotationstolearnmoreaboutourproduceandnonfoodsitems.TheteamattendedaMardiGras-themedminifoodshow,where theygotatasteofwhattoexpectatourupcomingfoodshow.
WeareofficiallyontheroadtoFoodCentric2026!Wecan’twaittotakea culinaryroadtripwithourcustomersonMarch4.Thankyoutoeveryone involvedforagreatfirstGSMoftheyear!
FROMTHEPRESIDENT’SDESK
MessagefromOp-CoPresidentRickyReed
Team Alabama,
As we move into February, we do so on the heels of a January that tested us in more ways than one. We wrapped up the month with some wild winter weather, and I appreciate how our team stayed focused, adaptable, and professional while continuing to take care of our customers.
February is where momentum turns into results. The energy of a new year has settled, and now it’s about discipline, consistency, and execution. It’s about doing things the right way paying attention to the details, making good decisions, and looking out for one another so we can keep performing at a high level.
We’re firmly in the back half of our fiscal year, and the actions we take right now will determine how strong we finish. Wins in February come from mastering the basics: strong service, clear communication, accountability, and an awareness of the conditions around us whether that’s in the warehouse, on the road, or with our customers.
Every department - sales, operations, drivers, warehouse, support teams, and leadership plays a role in driving results and maintaining our standards. When we stay aligned and intentional, Team Alabama continues to stand out in the market.
Thank you for the effort, toughness, and pride you bring every day, especially when situations aren’t ideal. That commitment is what keeps us moving forward.
Let’s keep building. Let’s stay locked in. And let’s make February another month where our actions prove why Team Alabama sets the standard.
Safer together! And remember, taking care of each other and doing the job right starts with staying alert and making smart, safe decisions every day.