16 Wimble Street Parkville, VIC 3052 SUBMISSION (5)
Behind its picturesque façade, this standalone 1889 residence combines grand Victorian character with effortless modern living
A wide and welcoming entrance hall introduces the home’s generous proportions, with a magnificent front living room featuring one of five fireplaces The home’s 2014 renovation has enhanced its timeless appeal with contemporary sophistication and superb natural light across every space
The main bedroom includes built-in robes and a private ensuite, while two additional bedrooms open directly to a beautiful sun-soaked deck the perfect morning retreat Upstairs, a refurbished attic offers a delightfully versatile space, ideal as a study, playroom or creative studio
At the rear, the open-plan living and dining area connects seamlessly to a leafy garden under a mature tree, framed by a climbing vine that sets the scene for easy indoor-outdoor entertaining Historic soul, modern functionality, and an exceptional Parkville address this is classic Melbourne living with a twist of individuality
ABOUTKAY&BURTON
As trusted advisors to the most astute private clients, families and institutions, Kay & Burton occupies a rarefied position within the Australian property landscape. For more than eight decades, our specialist teams have embraced the opportunity to create enduring value for our clients through a combination of specialist knowledge, impeccable service, trustworthy advice and extraordinary results
As the advisors of choice for the most coveted property in Australia, we are driven to constantly explore, measure and filter market insights into considered and successful outcomes for clients who rely on our awareness, perspective and judgment.
With strategically placed offices throughout Melbourne and Victoria's Mornington Peninsula, our sphere of influence allows our business to do what others can’t speak with authority, confidence and intelligence to a vast and enviable network of highly engaged buyers around the world Our teams are not bound by geographical or cultural constraints and are connected to ultra-high-net-worth clients across Australia and in Singapore, Hong Kong, China, New York, London and Dubai
YOURTEAM
Monique's negotiation skills stemmed from a background as a fashion buyer in Europe - just one of the professions she pursued prior to finding her niche in real estate Her fearless approach to negotiation, with a focus on win-win outcomes, has consistently led to remarkable results for her clients Monique cherishes the opportunity to work with her clients and their unique homes and is proud to be part of a brand that shares her values in business ethics and integrity Her ability to build trust is the cornerstone of her success.
Arabella is an experienced professional with a strong background in sales and customer-centric roles, which naturally led her to transition into real estate over five years ago As a dedicated sales consultant, she has developed a deep understanding of the industry, serving diverse clients, including both vendors and buyers, and consistently growing in her expertise. Motivated to help clients achieve their real estate goals, she prioritises authenticity, reliability, and clear communication, ensuring they feel valued and informed throughout the process Driven to exceed expectations with personalised attention, Arabella is a valuable asset to the Kay & Burton team
The Kay & Burton International division is recognised for cultivating extraordinary global relationships in order to meet the growing demand for Australian property
Our team of bilingual, international specialists holds established connections across more than 50 countries and provides unparalleled experience when navigating the complexities of the international sales process
Our specialist team has spent decades cultivating the reputation, local knowledge and global network required to consistently achieve exceptional results
Jimmy LIU Allan Fang
Robert Li
Vivian Wang
GraceQIU
Assistant Sales Consultant
Senior International Relationship Manager Assistant Sales Consultant International Marketing Assistant Assistant Sales Consultant
Jamie Mi Sophie Su
ERICKA WONG Director & Head of International Division Director Senior Sales Consultant
Garrick Lim International Relationship Manager
JIA WIZEL International Relationship Manager K Sales Consultant
Melbourne’s prestige property market has entered a renewed phase of confidence, underpinned by improving sentiment, constrained supply and sustained demand from both domestic and international buyers. While interest rate movements have remained a key consideration, buyers and sellers alike are increasingly acting with clarity and conviction, supported by a stabilising economic outlook and long-term fundamentals.
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Limited housing supply continues to be the defining feature of the market Combined with steady population growth, returning expatriates and a soft Australian dollar, these conditions are reinforcing Melbourne’s appeal as a global lifestyle and wealthpreservation destination
Historically, Melbourne’s prestige market has rebounded faster than other capital cities during periods of recalibration In late 2025, home values recorded their strongest monthly growth since mid-2023, contributing to solid annual gains and renewed buyer confidence, according to Cotality
Today’s buyers are placing greater emphasis on quality, location and long-term value, rather than attempting to time the market. This is particularly evident in tightly held, lifestyle-rich suburbs where limited supply continues to support competition and pricing
• New dwelling approvals remain well below long-term averages, reinforcing an ongoing structural undersupply This imbalance continues to underpin price stability and confidence across many segments of the market, particularly in blue-chip locations
Melbourne’s relative value compared with global cities such as London, New York and Hong Kong, combined with currency advantages, has renewed interest from offshore buyers seeking well-positioned, highquality homes
With improving sentiment and expectations of further rate stability, many buyers and vendors are engaging with the market decisively, recognising current conditions as an opportunity to secure strong outcomes rather than delay decisions
96Fitzgibbonst
3 2 1
Land size: 252 sqm
$3,200,000
Sold 17 January, 2026
$12,698 per sqm
Beautifully renovated freestanding corner home with architect-designed interiors, sunny garden outlook, and premier Parkville location near the CBD and Royal Park stylish, tranquil, and ready to impress
136-138Gatehousest parkville
3 2 2
Land size: 371 sqm
$2,900,000
Sold 4 October, 2025
$7,816 per sqm
Opposite Royal Park, this elegant freestanding Victorian residence on 371sqm (approx ) blends timeless character with modern comfort, featuring grand living spaces, serene gardens, and exceptional convenience near Melbourne University, Royal Melbourne Hospital, and the CBD
539RoyalpDE Parkville
4 4 2
Land size: 149sqm
$2,955,000
Sold 1 October, 2025
$19,832 per sqm
Land size: 398 sqm
$3,835,000
Sold 09 July, 2025
$9,635 per sqm
147ParkDr
Land size: 229sqm
$3,800,000
Sold 17 May 2025
$16,593 per sqm
This exquisite double-storey Victorian terrace unites bespoke modern luxury with timeless character, showcasing grand interiors, refined craftsmanship, a marble kitchen with premium appliances, multiple living zones, tranquil landscaped gardens, and superb indoor-outdoor flow offering an elegant and effortlessly liveable family sanctuary
Land size: 252sqm
$2,500,000
Sold 11 November, 2024
$9,920 per sqm
4 1 2
Land size: 298 sqm
$3,215,000
Sold 31 August, 2024
10,788 per sqm
This beautifully updated Victorian residence blends timeless elegance with modern family comfort, featuring grand living and dining spaces, a light-filled kitchen and family zone, four bedrooms, generous storage, and seamless indoor-outdoor living with a solar-heated pool and double garage perfect for effortless entertaining and everyday enjoyment
Whilst we never like to “pigeon-hole” the buyer it is important that we understand the likely demographic so we can be targeted in our approach.
TARGETDEMOGRAPHIC
Ideal for professional couples and established families, this home appeals to those who value period character, generous space, and a city-fringe lifestyle. Its proximity to Melbourne University, major hospitals, and the CBD makes it particularly attractive to academics, medical professionals, and executives seeking a refined residence in a peaceful, leafy pocket of Parkville, with every urban convenience close at hand
INDICATIVESELLINGPRICE
It has never been more important to understand the interconnected factors influencing the indicative selling price of your property The availability of similar properties, the comparable price of commensurate homes, and the level of motivation from buyers at key times throughout the year are just some of the considerations taken into account when providing you with an indicative selling price
$2,600,000 - $2,800,000
Experience. Knowledge. Relationships. People.
These are some of the characteristics that have distinguished Kay & Burton for more than 85 years while affording us the opportunity to establish successful campaigns for the most coveted property in Australia. We understand the best outcomes are achieved through a considered and strategic approach that generates significant interest and a strong competitive environment for your property.
methodofsale
Auction
Selling by auction is widely regarded as the most efficient method to achieving a premium price for your property Armed with the knowledge of a defined auction deadline, buyers are motivated to perform in order to maximise their opportunity to secure the property When sold on the day of the auction, or three business days before or after, the contract is unconditional
PrivateSale
A private sale involves quoting a predetermined asking price at the commencement of a marketing campaign
As a more subtle approach, the asking price typically allows for a degree of negotiation with a potential purchaser This method of sale is more open ended but also has the potential to generate multiple buyers and can be quickly converted to private auction if competition dictates
We recommend a sale by
Expressions of Interest
Expressions of interest has largely replaced sale by tender as an alternative to auctions Benefitting from private sale negotiation techniques, the expressions of interest process involves marketing your home without a defined asking price, within a prescribed closing date All interested parties must register their interest in order to then undertake private negotiations Subject to a range of dynamics, buyers will be asked to compete in a mini-auction or negotiate to achieve a successful outcome
expressions of interest
PrivateAuction
Offering the best opportunity to secure a strong result through competition, a private auction affords buyers a level of transparency throughout the sales process With a closing date established at the outset of the campaign, buyers need to register to bid at the event There is no cooling-off period for the buyer should they purchase on auction day or three business days before or after
Always our specialist Concierge team delivers a comprehensive ecosystem of services from planning, scheduling and coordinating regular home maintenance, through to improvement works and preparing a property for sale. We are also uniquely placed to offer a range of bespoke services such as property styling, insurance and financial services, butler and housekeeping and interior architecture and design services.
kay&burtonconcierge
The Kay & Burton Concierge preferred partner network is an exclusive network of qualified professionals and skilled tradespeople subject to the highest service standards and professional codes of conduct Our partner network spans a diverse range of services including but not limited to:
Arborist & tree services
Bathroom/kitchen renovations
Carpenter/builder/handyman
Carpet & flooring
Cleaning (including one-off vacate cleans)
Downsizing & decluttering
Electrician & plumber
Garden maintenance
Gutter cleaning
Heating & cooling services
Home automation, security & networking
Home lending solutions
Interior design & architecture
Painting
Paving & decking
Pool cleaning, maintenance & safety
Property styling
Removalists, packing & storage
Tiling & grouting
Window & house washing
Window furnishings
To view all of our Concierge services, please scan the QR code
GreenBack Capital,
Kay & Burton recognises that our clients have unique financial goals and preferences. Our financial partner, takes the time to understand your specific needs and objectives, providing personalised solutions that align with your long-term objectives.
FINANCIALSERVICES
Greenback Capital is a team of experienced finance professionals providing unparalleled access to a wide range of customised loan solutions Committed to delivering the highest level of service and attention to detail, they handle your sensitive financial information with discretion to ensure the utmost confidentiality
Greenback Capital’s services include:
Owner occupier loans
Residential investment loans
Refinancing, loan renewal
Home equity release
Line of credit
Renovation loans
SMSF loans
Expat loans
Jumbo loans
Cash out
Asset-based loans
Leasing
Property development loans
Construction loans
Commercial property loans
Foreign buyer loans
Kay & Burton has long been known for its ability to connect extraordinary campaigns with highly engaged buyers. A successful marketing campaign should not only sustain interest and competition, but stimulate the dreams of buyers, move them emotionally and create a truly compelling story that brings your property to life.
Integral to the success of our marketing and public relations efforts is our in-house marketing and communications team. Distinguished by their youthful perspective on luxury, our team manages a comprehensive ecosystem of marketing touch points across digital and social media, email, print and public relations.
Kay & Burton is proud to have cultivated a highly engaged Instagram presence within our competitive set, a testament to our commitment to delivering captivating content, fostering genuine connections with our audience, and staying at the forefront of innovative social media strategies Our team continuously strives to curate a visually compelling experience that not only reflects the unparalleled quality of our offerings but also resonates with our discerning followers
Instagram snapshot
RT EDGAR
JELLIS CRAIG
publicrelations
Having cultivated relationships with premier media partners around the world, we currently enjoy a 49 7 per cent share of voice in media Last calendar year, Kay & Burton secured more than 950 news mentions, leading to a commanding 42 8 per cent share of digital articles within our core competitive set, while our print presence soared even higher, reaching an impressive 52 8 per cent share
Public relations efforts can significantly increase the exposure of a property and help shape the perception and image of a home in the market Our team has the capability and experience to connect with the most spirited and discerning buyers around the world across the right channels through engaging content
Kay & Burton has built an enviable database of high-networth clients since 1938, predominantly consisting of the most affluent members of Melbourne society and prospective international purchasers. This ensures your property is exposed to a vast and influential buyer database. It’s not a faceless list but a collection of personal contacts, built on our trusted reputation across decades in the business.
emailmarketing
We have developed one of the most successful email marketing programs within our industry, with average open rates 2.2 times the industry average. When your property is listed, we deploy a targeted "Just Listed" alert to every active buyer on our extensive database whose criteria align with your property Furthermore, these potential buyers receive timely notifications regarding any changes to the property listing and are reminded of upcoming inspections or the auction date
Your property may also enjoy prominent visibility across our corporate communications, including in our widely popular "New & Now" EDM, sent weekly to an engaged audience of more than 31,000 This ensures that your property is not only showcased to a discerning audience but also receives consistent exposure, maximising its potential in the competitive real estate market
Kay & Burton average Industry average
PHOTOGRAPHY&FILM
Since our inception, Kay & Burton has been synonymous with exquisite photography and considered storytelling through film As one of the most critical elements of all marketing campaigns, capturing the true essence of a property is only possible by understanding its unique character and narrative. Working with a team of Australia’s leading photographers and cinematographers, our marketing team collaborates with our sales agents to create visceral images and films that connect emotionally with buyers
Insights generated throughout the course of our campaigns confirm that considered film and image attract 300 per cent more traffic to a listing Message retention on film is 85 per cent higher than text alone and when utilised for paid and earned online marketing, moving image results in an average 47 per cent increase in click-through rates. Our commitment to visual excellence, not only enhances your property’s exposure but also ensures an emotional connection with buyers
Digitalmarketing timeline
Kay & Burton only offers the highest profile listing product, REA Premiere Plus.
• Coming soon buyer notification.
A premiere positioning for the life of the listing
Have your property seen first in search results
Premiere listings receive 2 3x more enquiries than a standard listing.
Rotate to the top of search results every 15 days
Reach a global audience with REA’s international network
Two eBrochures (day seven and the option to schedule a second eBrochure at a time that is best for your campaign)
• Kay & Burton offers the highest exposure and most effective advertising solution on the No. 1 real estate portal in Australia.
Listing bump to the top of search results on the second Tuesday post launch (one available).
realestate.com.au—
Your ad is served to buyers who have seen your listing on REA This ad appears on multiple social and digital channels, so they have consistent exposure
2.Targeting 1.RETARGETING
Using AI, we target highintent and out-of-area buyers who haven't seen your listing, but are active in the marketplace
High-intent buyers
These buyers may not have looked at your listing, but we know the type of property they are searching for
Out-of-area buyers
Using sales data, we find where buyers are likely to come from and geographically target buyers in those postcodes
With Audience Maximiser, we reach Australia’s largest, most-engaged pool of buyers beyond their search on realestate. com.au delivering a 69 per cent average uplift in listing views. Your property is promoted across Instagram, Facebook, and the Google network. It keeps your home top of mind for people who’ve already viewed the listing, uses AI to target high-intent buyers searching for similar properties, and identifies out-ofarea buyers based on historical sales data all designed to drive more enquiry and create greater competition
domain
Domain’s audience of 8.7 million Australians means there are valuable buyers to be reached in every suburb.
Kay & Burton only offers the highest profile listing product, Domain Platinum Edge:
Early access buyer notification
Unlimited listing duration (until sold)
Deliver one eBrochure (day 10) directly into the inbox of registered buyers with interest in your suburb
Listing bump to the top of search results at a time that suits your campaign (available after 7 days on market)
Second eBrochure available after listing bump has been redeemed
Perfectly complements the realestate com au audience with the high-net-worth audience synonymous with Domain
Top position in search results, rotating back to the top every 7 days
Largest listing card available to stand out from the crowd.
Kay & Burton listings appear in the premier position on Domain above search results across the following suburbs:
Armadale
East Melbourne
Prahran
South Yarra
Toorak
Windsor
Hawthorn
Hawthorn East
Kew
Brighton
Brighton East
Beaumaris
Flinders
Red Hill
Portsea
Sorrento
Social Boost extends your campaign beyond Domain by promoting your property to highintent buyers on Facebook for seven days Using Domain’s powerful first-party data and Facebook’s AI, we target users based on their property search behaviour, suburb visits, and buyer profiles ensuring your listing reaches those most likely to act
This smart, data-driven targeting results in up to 1 5x more views per listing, increasing your property’s exposure and driving stronger buyer engagement
Audience Boost automatically promotes your listing across Facebook, Instagram, and Google, targeting buyers both on and beyond Domain. Powered by first-party data and advanced AI, it connects your property with high-intent audiences even those who haven’t yet visited Domain
Listings with Audience Boost receive up to 20 percent more views on average, expanding your reach and increasing buyer interest
Propertymate
PropertyMate gets your property in front of more people by allowing buyers to prioritise lifestyle over location Your property listing won’t be constrained by its postcode, instead buyers will be connected based on their lifestyle preferences
Homes are matched to buyers through the power of machine learning and AI Properties receive Extended placement for the duration of the listing
All listings receive an on-market social boost for two days using AI social targeting technology.
View com au is one of Australia’s upand-coming real estate portals, where all properties across Australia are shown, whether for sale, rent, sold or those yet to hit the market
Aerial map-based search technology allows purchasers to see all when searching for properties
Properties receive placement on view com au for the life of the listing
internationalportals
Kay & Burton offers a carefully curated collection of international real estate portals to amplify your property to a global audience.
Purchased as a bundle, each portal reaches a unique high-net-worth audience in its own right, enhancing the exposure of your property beyond our borders and introduces a new buyer segment to your campaign Our partnership with Leverage Real Estate provides syndication across some of the worlds largest and most respected news, business and property websites Kay & Burton is the only Australian agency that forms part of Leverage’s global network of independent brokerage firms that sell more than $15B in real estate annually, receiving a combined 629 4M monthly page views and 149 6M monthly site visits
The largest online publisher of original business news and financial information, with 102 2M monthly page views 53 per cent of SWJ readers are millionaires
A leader in financial news and market data, blending breaking headlines with incisive analysis, market updates, and bold reporting with 45 3M monthly visits
A leading source of financial news across the globe, with 9 8M monthly visits
Defines and curates luxury for a readership of connoisseurs It receives 10 3M monthly page views from readers with an average net worth of US$3M
Engages the most influential minds and shapes the world through its news coverage and analysis, with 3M subscribers
The largest luxury property site in China and the Asia Pacific region, reaching millions of elite customers globally with a monthly total audience of 20M
The premier digital destination connecting the world's most affluent real estate buyers (with an average NW of US$1 96M) with prestigious properties around the globe
Engaging with the world’s most desirable audience with the largest purchasing power and highest net worth, across 22 4M monthly readers
Juwai is world’s No 1 Chinese international property portal, with 12 9M monthly active users
kay&burtonamplify
Precision digital marketing for premium property
Kay & Burton Amplify delivers bespoke, datadriven digital campaigns designed to place your property in front of high-intent buyers locally, nationally and internationally
Unlike template-based platforms, Amplify campaigns are custom built for each listing, ensuring your property cuts through competing noise and reaches audiences that genuinely align with its calibre
A core strength of Amplify is its ability to combine advanced AI targeting, agent insight and high-quality creative assets including film to deliver campaigns that perform at a significantly higher level than traditional digital advertising Your property is promoted across the platforms and locations where premium buyers are most active, ensuring maximum visibility and engagement
Key features:
Custom-built campaigns with strategy and creative tailored to the unique qualities of your property
Flexible targeting options across local, interstate and international markets, depending on the selected package
Integrated film and high-impact creative available across the suite to elevate your property’s presence
Advanced performance reporting, providing clear visibility on reach, engagement and campaign effectiveness
MARKETING CAMPAIGN
Mark Ives
Digital Internet Marketing
Metro Internet Package realestate com au
Includes premium Premiere+ placement, targeted Audience Maximiser campaign across social media and news sites, 2x eBrochures delivered to a relevant, target audience, a Listing Bump and a Coming Soon buyer notification
· domain com au
Includes premium Platinum placement, weekly rotations, targeted Social and Audience Boost campaigns utilising Domain, Meta and Google data, 2x eBrochures, Early Access buyer notification and a Listing Bump kayburton com au
· Includes placement on our market-leading website (average 100,000 views per month) and custom database email marketing program. view com au
Placement on a growing national real estate portal propertymate com au
· Includes placement as an Extended listing
Property Marketing
SIRAP: Luxury property Feature Film (45-60 seconds) and social edits
Image Factory: Gold Day (15 images)
Complimentary Fact Sheet
Joanne Hawkins: Copywriting 6x8 Prestige board
Design4: Floorplan/site plan (up to 25 sq)
Image Factory: Drone Day (5 images) Campaign management and production
Social Media
Kay & Burton Amplify Essential package
A multi-layered digital campaign targeting local, interstate and international buyers across Meta for up to three weeks, supported by A/B testing and multiple campaign objectives.
At Kay & Burton we believe in structuring a selling fee that reflects the achievement of the best sale price possible for your property in the market at that time.
Kay & Burton does not receive any advertising rebates under any circumstances and all advertising is passed on to you at net cost. In light of this approach, the standard fee is 1.65% GST Inclusive
