Know your market: Coboconk
Buyer profle Householders are mostly couples without children at home who tend to buy with a “how useful is it” view. These are functional consumers with a passion for the outdoors.
Create outings, not parties The majority (72%) of residents want to go to restaurants, bars or nightclubs with family and friends but don’t appear to want partying or crowds.
Target couples
Disposable income
Nearly two-thirds (64%) of Coboconk households are couples without children at home who have time and money to spend.
is relatively high ($54K) meaning local residents have money to spend on products and services that refect their simple, authentic rural values.