Know your market: Bobcaygeon
Buyer profle
71%
Householders want to support the small businesses in their community and they prefer in-store shopping to e-commerce. As consumers, they value attentive service.
Show empty nesters how your business can appeal to them. They make up 71% of residents and have more time and money than other demographics.
Use Facebook for local marketing
Make your retail store an experience
Bobcaygeon residents are among the highest users of Facebook, using it to look for coupons and discounts. Use ads and your Pages to promote your business.
Highlight local products and heritage. Visitors to main street are mostly middle aged and older, who strongly identify with rural life and traditions.