MUST HAVE
by Katya Martin Del Campo
The Role of DESIGNERS
MAKE NEW PRODUCTS
FOR BR S
SOCIAL MEDIA PLATFORMS ARE DESIGNED FOR YOU TO KEEP SCROLLING. ALGORITHMS PUSH ADVERTISEMENTS THAT YOU ARE MOST LIKELY TO INTERACT WITH. THIS FEEDS OVERCONSUMPTION, WHILE SOCIAL MEDIA PUSHES THE NEWEST TRENDS. CONSUMERS FEEL OBLIGATED TO PURCHASE THE NEXT BEST THING EVEN WHEN THEY HAVE PLENTY.
Who benefits the most?
Social Media
TO PROMOTE THEIR PRODUCTS
SOCIAL MEDIA MAKES YOU WANT
DESIGNERS HELP SHAPE WHAT PEOPLE DESIRE. CAPITALISM USES THAT TO ITS ADVANTAGE.
And where does it all go?
DESIGN WITH PURPOSE.
HOW LONG CAN ADVERTISING KEEP UP THIS SEEMINGLY ENDLESS PURSUIT OF ‘COOL’? IS THERE A LIMIT TO HOW MUCH OF SOCIETY, AND LIFE, CAN BE MARKETED, BRANDED, AND SOLD? (PATER 196)
YOUR DESIGNS WILL BE HERE
DESIGN FOR THE FUTURE.
CREATIVE DESTRUCTION IS THE CONTINUOUS CAPITALIST PROCESS OF DESTROYING OLD STRUCTURES, TO MAKE ROOM FOR NEW, MORE PROFITABLE ONES. (PATER196)
LONG AFTER WE ARE GONE.
"When
all forms of creativity are enclosed by capitalism, we have to find other ways to defend creativity from continuous appropriation so that creative work can benefit the public and not just serve for profit." (Pater 202)
Pater, Ruben. *CAPS LOCK: How Capitalism Took Hold of Graphic Design, and How to Escape
Valiz, 2021.
“Landfill.” Wikipedia, https://en.wikipedia.org/wiki/Landfill
“Dunkin’ Promotion.” Civil Eats, https://civileats.com/2021/03/22/are-junk-food-companies-using-tiktok-influencers-to-target-kids/ “Expert Influencers.” VML, https://www.vml.com/insight/expert-influencers
“Influencer Ads.” Global Marketin�� Profe��or, h��ps://globalmarketingprofe��or.com/ways-towork-with-influencers-for-your-next-campaign/ “Influencer Marketing Examples.” Gelato, https://www.gelato.com/blog/influencer-marketing-examples
“Instagram Advertisements.” AdWeek, https://www.adweek.com/performance-marketing/i nstagram-advertisers-can-now-promote-creators-or ganic-branded-content-posts-as-ads/ “T�kTok Shop.” Se�rch Engine Journ�l, https://www.se�rchenginejourn�l.com/tiktok-introduce s-3-types-of-shopping-ads/461788/ “Makeup Collection.” Charlotta Eve, https://charlottaeve.com/2020/07/30/my-entire-makeup-collection-2020/ “Sol De Janeiro.” My Navy Exchange, https://www.mynavyexchange.com/sol-de-janeiro-perfumemist-discovery-set/16607581
“Summer Fridays.” Instagram, htTps://www.instagram.com/p/DJSGP2esHcL/ “PR Unboxing.” YouTube, https://www.youtube.com/watch?v=tdMISu43NaM
“Wicked Cookies.” Safeway, https://www.safeway.com/shop/product-details.971302789.html
“Wicked Deodorant.” Secret, https://secret.com/en-us/shop/clinical-strength-invisible-solid/waterl ily?bvstate=pg:3/ct:r
“Wicked Powerwash.” Amazon, https://www.amazon.com/Dawn-Powerwash-Spray-Wicked-Dis hwashing/dp/B0FDRB3MT1
“Wicked Dishwasher Pods.” Amazon, https://www.amazon.com/Cascade-Wicked-Complete-Dishwasher-Detergent/dp/ B0FDRB6FVF
“Wicked Collabs.” Instagram, https://www.instagram.com/p/DRVF5QzEbU0/
from It*.
“Lulu�ePig.”Amazon , h�ps://www.amazon.�om/TOYZERO-Official-Lulu-Piggy-B�ind/d p/B0F6LK9BP2?�=1
“Sonny Angels.” Blink Box, https://blinkbox.com.au/products/sonny-angel-sweets-series-bli nd-box
“Labubu.” Instagram, https://www.instagram.com/p/DLnZG6vPfgw/ “Eternal Sunshine Alternate Cover.” Wikipedia, https://en.wikipedia.org/wiki/Eternal_Sunshine_(al bum)
“EternalSun�hine�lbumCover.”�nstagram, h�ps://www.instagram.�om/p/C3c-4JdMQ75/?img_index=5 “Eternal Sunshine Slightly Deluxe.” Instagram, https://www.instagram.com/p/C2NWpaNx6Tc/ “Eternal Sunshine Ariana Grande.” Threads, https://www.threads.com/@popbase/post/C3dU2suxH-D
“Sabrina Carpenter.” Rolling Stone, https://www.rollingstone.com/product-recommendations/lifestyle/buy-sabrina-carpentermans-best-friend-album-online-vinyl-1235373476/
“The Life of a Showgirl.” Instagram, https://www.instagram.com/p/DNoFZzvORTY/
“Taylor Swi� Album.” Wikipedia, https://en.wikipedia.org/wiki/The_Life_of_a_Showgirl
“Taylor Swift Album Variant.” Instagram, https://www.instagram.com/p/DNgXtEmK6zs/?img_index=2 “Hydroflask.” Tillys, https://www.tillys.com/product/hydro-flask-24-oz-wide-mo uth-water-bottle---special-edition/47101557501.html
“Limited Edition Hydroflask.” Hydroflask, https://hydroflask.ph/collections/ouwest-western-c ollection
“Yeti.” Yeti, https://eu.yeti.com/co ections/shop-by-colour-seafoam
“Stanley.” Stanley, h ps://www.stanley1913.com/collections/gi s-for-him-her-all
“Owala Water Bottles.” Instagram, https://www.instagram.com/p/DDL82dZsfU4/