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Future of Transportation

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A SPECIAL INTEREST SECTION BY MEDIAPLANET

Read more at innovatingcanada.ca

New Jobs, Reduced Pollution, and Improved Health: Are You Driving Electric? Mediaplanet sat down with Daniel Breton, President and CEO at Electric Mobility Canada, to discuss the challenges facing Canada’s EV industry and EMC’s EV Action Plan. What challenges does Canada’s EV industry face, and how are we working to tackle them? Supply chain: Needless to say, a vehicle, electric or not, is made up of a lot of parts. The same goes for charging infrastructure — different components must come together to see the production to its completion. Unfortunately, the COVID-19 pandemic that took the world by storm in 2020 decelerated the supply chain, and in fact, almost brought it to a halt. The electric vehicle (EV) industry, like many others, is currently playing catch up. ZEV mandate: Canada needs to adopt a zero-emission vehicle (ZEV) mandate to ensure EVs are available for all Canadians. Education and training: Players in our industry are working furiously to

educate the public on the benefits of EVs government incentives cover some or — not only on an individual level, but on most of the cost difference of acquisition. a global scale. The more informed the EVs positively impact climate public is, the greater demand change: GHG emissions are will be for EVs. In addition much lower when driving to the need for better electric when charged consumer educawith electricity from tion, investments in renewable sources. job training — both These GHG emisDriving electric costs much less than private and public sions are still lower gas (driving 100 — must be made to than gas-powered kilometres can cost prepare the labour vehicles even when as little as $2). force for the influx of charged with electricity new technologies. generated from fossil fuels. Driving an EV is convenFor drivers hesitant to make the ient: With EVs, there are no more switch, what are some of the key stops at the gas station — most charbenefits of EVs? ging is done at home. Charging on the EVs save money: Driving electric costs road is also easy — public charging much less than gas (driving 100 kilometres infrastructure is growing to meet the can cost as little as $2). Additionally, needs of EV drivers across Canada.

Daniel Breton President & CEO, Electric Mobility Canada

Read the full interview at innovatingcanada.ca.

Strategic Account Manager: Sierra Nardella Strategic Account Director: Jessica Golyatov Country Manager: Nina Theodorlis Content & Production Manager: Raymond Fan Designer: Lauren Livingston Content & Web Editor: Karthik Talwar All images are from Getty Images unless otherwise credited. This section was created by Mediaplanet and did not involve Maclean’s Magazine or its editorial departments. Send all inquiries to ca.editorial@mediaplanet.com.


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