KARINA BAGDADI
TALK IS CHEAP.
THAT’S WHY I WRITE.
I have 10+ years of brand-building, creative copywriting experience.
I’m fluent in Spanish and English.
I have dual American and Italian citizenship.
I know the difference between an en dash and an em dash.
My claims to fame include being featured in a festival style listicle on Vogue’s website, an 11-minute stint as a bassist for a Japanese punk band, and baking a really good cookie.
THE WORK
PORSCHE
We worked with Porsche Latin America to create campaigns that both faithfully represented their iconic brand and spoke to the unique personalities of 22 markets across Latin America and the Caribbean.
PORSCHE CAYENNE COUPÉ
PORSCHE 911
PORSCHE 70TH ANNIVERSARY
PORSCHE COPA AMERICA
MERCURY MARINE
As the voice of this global marine engine manufacturer for five years, we created 360º campaigns that served not only as love letters to boating, but calls to get out there and go boldly.
AMERICAN BASS ANGLERS EDITORIAL
400HP VERADO
SOCIAL
PRECISION PARTS
THE WONDER TOWER
A series of campaigns designed to raise funds and awareness for Children’s Hospital of Richmond’s new pediatric facility. From the naming of the building, to specific donor outreach, events, activations, and mass media awareness, they have resulted in an eightfigure surge in support.
PROOF I CAN WRITE LONG FORM COPY. READ THE FULL BROCHURE HERE.
PROOF I
CAN RHYME.
READ THE CHILDREN’S BOOK HERE.
We partnered with local Richmond artist, Mickael Broth (The Night Owl), to create 150 custom, hand-painted hard hats. These were sent to a select group of potential donors with a letter asking for their support.
We also surprised prospective donors with custom laser-cut pop-up cards that feature the new building.
Click to watch
To visually illustrate our fundraising progress on their site, we created a landing page where the image of the building gets colored in as donation goals are met.
YOU MIGHT NOT KNOW WHEN. BUT YOU’LL ALWAYS KNOW WHERE.
LAUNCH CAMPAIGN
Where “ouch” turns to “phew.”
Parenthood can be unpredictable — lled with life’s greatest and toughest moments. At the Children’s Tower at Children’s Hospital of Richmond at VCU, we’re here to help you during both. The Children’s Tower features free on-site parking, spacious private rooms, and 24/7 access to pediatric specialists, making it the one place you can count on to give your children the best possible care, every time.
Learn more
Children’s Tower
Unlike any other
“HEARTBEATS”
FUNDRAISING VIDEO
AMAZON WEB SERVICES
Amazon Web Services’ fit division challenged us to demystify their complex tools and expand their reach. We used the winners of the AWS Imagine Grant program to demonstrate how AI, data processing, and machine learning can be harnessed to advance the missions of a broad variety of non-profit organizations around the
VIRGIN VOYAGES
Virgin Voyages set their sights on making waves in the world of sea travel. We helped them accomplish that leading up to the launch of their first ship.
CITY NATIONAL BANK
City National Bank of Florida has a rich 75-year history. We created a campaign that highlights both their roots in the Florida community and their commitment to helping it grow.
NEW YORK BLOOD
The need for blood donations has never been greater. Unfortunately, not only do people not step up to give blood—they’re scared to give blood. We set out to show them there’s no need to be.
GIVE EXTRA LIFE
YOUTH INITIATIVE
THINGS THAT HURT MORE
GOOD KARMA BY THE PINT
YOUFIT HEALTH CLUBS
A no-frills gym for those who go to the gym to make a statement to no one else but themselves. Two campaigns that articulate this without being boring.
JUNGLE GYM
FARM BUREAU BANK
For those outside big cities, life looks different. We developed a campaign for Farm Bureau Bank that reflects that, highlighting their modern banking solutions built for customers who still value real relationships and old-school service.
