portfolio - Graphic design and Marketing

Presented by Kamand Nikdel

C E T VE PORTFOLIO

Here, you can see the articles I wrote, the layout I designed and the new format according to analysis of IG and audiences I created.

In this brief collaboration with the company, I have crafted several presentations. Here, I will showcase a selection of them.

We have been tasked with rewriting this brand's strategy management in order to deliver successful outcomes according to New Tribe : Ethical fashion and Art enthusiasts ( Iran and Middle-East )

JANE MCMILLAN Mzgazine

Abstract

A visionary fashion entrepreneur with an extraordinary idea is on the lookout for a skilled Graphic designer to bring “order” to her social media storytelling.

Let's explore whether there have been any notable transformations in her profile's aesthetic!

HARRIArticle

FIRSTEDITION-LAYOUTDESIGN

The primary design incorporates genuine Harri brand photoshoots, which we were not permitted to utilise due to copyright issues; hence, I turned to plan B and replaced the picture with the closest comparable shape to the balloon-shaped design of Harribrand'svisionary.

ARTICLE

I wrote an article, trying to be as objective as possible, focusing on the designer's history and creative process.

MASHAArticle

POPOVA

FIRSTEDITION-LAYOUTDESIGN

The first edition design incorporates genuine Masha popova’s brand photoshoots, which we were not permitted to utilise due to copyright issues; hence, I turned to plan B AGAIN and replaced the picture with the closest vibe to the avant-guard design of Masha Popova brand's identity.

ARTICLE

I wrote an article, trying to be as objective as possible, focusing on the designer's history and creative process.

3-days

IG POSTS

DESIGNBRIEF

colorpalette: shocking pink / Black /

White

content:

Interview with Fresh New Gen

Designers

Quote from Great Designers mind-challenging short clips

Fashion start-up Hacks and Tips

Strategy : posting 2 reels/Week

post Stories Every day - interactiveinformative

2 Photo ( ALBUM ) post / week

PROCESS Project 01

PERCEPTION

A sleek layout design can captivate attention in your business. It is imperative to possess a profound understanding of our target audience, enabling us to perceive our profile through their perspective.

WHATWEACHIEVE?

Neat, Clean Layout

Organized content regular schedule

HSNS Project

Abstract

An Iranian Swedish enterprise specializing in technology and material manufacturing, where I was given the chance to work as a graphic designer.

Sweden Flag Colors

DESIGNBreif

COLORPALETTE

Clean, Direct, Circular

Headquarter

FONT

Abril Fatface - Heading

PoppinsMedium-Quote

INSTAGRAM

ARTMAN Project

Abstract

Artman shoes is an exceptional family business based in Iran, spearheaded by the talented Amir Tahzibi who also happens to be the mastermind behind the brand's stunning designs. Brand's primary focus is on shoe design, but they also excel in designing bags and accessories.

INSTAGRAMPAGE:ARTMAN.WORLD

MEDIA AND

WEBSITE

We understand that the lack of an English option on their main website may be a concern for our international customers. Rest assured, we actively proposed a solution to address this issue and provide a seamless experience for all of their valued customers around the world.

The Instagram page lacks English content, which must be corrected.

PERFORMANCEBrand

STRENGHT

EEKNESS

PPURTUNITIES

HREATS

classic basic items

Brand identity

various collor pallet

various models and functionality

shortage of material and production pricing based on Iran lack of English language in sale platforms some failures in shoes' platform production make a differentiation with focusing on new tribe lack of product for contemporary fashion in Persian market using art and culture for marketing

Uniqueness cultural inclusivity

Innovative production

MEASURE KPI BEFORE NEW STRATEGY

BrandAwareness

Based on the Key Performance Indicators (KPIs) of the Brand and a review of social media interaction, we have determined that there has been a reduction in the number of followers on Instagram during the previous year (2022). Furthermore, research on website traffic has demonstrated that our brand is less favored among our target audience outside of our nation ( Iran )