Retail - Applications 24

Release October 2025

SHOPS

SHOWROOMS

Atelier

Automotive Showrooms

Furniture Showrooms

Regarding audio-visual integration, applications across retail settings, often share common requirements.

This guide explores common challenges and unveils the innovative solutions K-ARRAY provides. K-array adopts a unique approach, strengthened by seamless collaboration with distinct brands including: KSCAPE, which integrates light and sound into a single product for architectural lighting installations. KGEAR extends K-array’s catalogue of unique and cutting-edge solutions with smarter, more traditional options. While maintaining K-array’s high audio quality standards, KGEAR offers system solutions that are particularly valuable when budget considerations are paramount. These synergies equip integrators with comprehensive tools to address challenges effectively. They must create environments that communicate identity, engage customers, and support a seamless shopping experience. Audio and lighting play a crucial role in shaping these environments, influencing how a space is perceived and how customers interact with it. The challenge is always the same: deliver high-quality performance while maintaining design integrity and operational reliability.

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Our goal is to elevate the audio-visual experience for every ambience, turning obstacles into opportunities combining audio and light for authentic and refined spaces

Audio & Lighting for Modern Retail: An Integrated Approach

Retail environments today must do more than showcase products — they need to express brand identity, engage customers, and ensure a smooth shopping experience.

Audio and lighting are essential in shaping how spaces feel and function. Effective systems must deliver highquality sound, support storytelling, guide customer flow, and meet safety requirements for clear emergency communication. In luxury settings, technology must remain discreet and blend into the architecture, while large stores need powerful, evenly distributed audio that adapts to different moments and events. Aesthetic integration is key: technology should be unobtrusive and aligned with the space’s visual language. Innovations like K-array Pure Array Technology offer precise sound control, improving clarity and acoustic comfort. Audio also influences customer mood and behavior, enhancing product perception and encouraging longer visits.

Sound Branding & Functionality

In retail, sound is more than ambiance — it is a brand language. Music, announcements, and subtle soundscapes must be reproduced with clarity and consistency to reinforce the identity of the space.

Whether it’s creating a relaxing boutique atmosphere or energizing a flagship store, audio becomes a powerful tool for engagement Systems must deliver balanced coverage and pristine detail at all listening levels, ensuring the brand’s

personality is conveyed through every note. At the same time, they must adapt to different uses, from background playlists to live events, making functionality as essential as sound quality.

Background & Sound Branding

Signaling In Store Events

Safety & Acoustic Signage

Retail audio must not only inspire but also protect. Beyond music, systems play a vital role in safety and communication, delivering emergency announcements, evacuation messages, or directional cues with absolute clarity. Intelligibility is crucial — every word must be understood, even in noisy, crowded environments.

Compliance with international safety standards requires reliable, integrated audio solutions that can switch seamlessly from background sound to urgent messaging. Acoustic signage also enhances customer experience by guiding people discreetly through spaces.

In modern retail, audio is both an emotional connector and a safeguard, ensuring stores remain engaging while also prioritizing safety.

Choosing EN 54-24 compliant audio equipment ensures adherence to industry regulations, providing a secure environment.

Luxury Environments: with custom audio solutions

In boutiques and luxury spaces, technology must disappear into design. Customers expect elegance, refinement, and exclusivity — and audio should elevate that experience without being seen. Invisible systems, custom finishes, and architectural integration are key to delivering sound that blends seamlessly into the environment. The challenge is to preserve aesthetics while providing immersive sonic quality, enriching the atmosphere with subtle detail and emotional resonance.

K-array solutions allow designers to create fully tailored systems, where every element is discreet, adaptable, and refined. In luxury retail, audio becomes a hidden signature, shaping the experience while leaving the spotlight on the space itself.

Complete audio ecosystem by K-array Group

K-array Group is revolutionizing the audio solution landscape by offering an integrated ecosystem that combines the strengths of K-ARRAY, KGEAR, and KSCAPE. This holistic approach ensures a seamless user experience, from hardware to software, underlining our commitment to being a one-stop shop for diverse audio

needs. Our software suite provides a unified and intuitive platform to manage setup, control, and monitoring. With flexible tools that adapt to different projects and levels of expertise, the suite ensures a smooth, consistent, and efficient workflow, delivering a reliable user experience that matches the performance and quality of our solutions.

Design & Aesthetics

In retail, the architecture is part of the brand story — and audio must respect it. Systems need to be discreet, elegant, and unobtrusive, merging seamlessly with interiors while delivering high-level performance. Designers and architects require solutions that enhance sound without altering the space’s visual harmony. Compact form factors, minimal lines, and customizable finishes allow audio technology to disappear into the background. This balance ensures that stores can maintain their desired aesthetic while still benefiting from cutting-edge sound.

With K-array, design and performance coexist, creating audio systems that are as beautiful to look at as they are powerful to hear.

Premium materials & finishes

Compact and lightweight

Cutting-edge Design

Scalable for every application

Pure Array Technology

K-array’s Pure Array Technology (PAT) is a breakthrough in retail audio design. It offers precise control over sound dispersion, enabling uniform coverage and intelligibility even in challenging acoustic environments. By eliminating unwanted reflections and focusing sound exactly where it is needed, it creates comfortable, natural listening experiences across diverse retail spaces. This innovation ensures music, messaging, and safety announcements are always crystal clear, regardless of noise levels or store layout.

Pure Array Technology allows retailers to combine performance with discretion, turning audio into a strategic advantage. It unites functionality, safety, and aesthetics, redefining how sound supports modern retail environments.

The Role of Lighting in Retail Spaces

Lighting is one of the most effective tools for defining the quality of a retail environment. It shapes how products are presented, how customers move through the space, and how the overall atmosphere is perceived. In design-driven stores, the right lighting setup is essential to highlight materials, reveal details, and support a clear visual identity.A well-executed lighting design also enhances

the customer experience. It creates a comfortable environment, improves product focus, and helps transform the store from a purely commercial space into a place where customers enjoy spending time. This balance between visual comfort, product enhancement, and brand coherence is what makes lighting a strategic element in modern retail design.

KSCAPE

KSCAPE brings together high-performance lighting and K-array audio technology in solutions designed specifically for modern retail environments. RAIL and RAILS product families combine linear lighting with integrated audio, offering a streamlined approach that enhances both visual and acoustic comfort while maintaining a clean, designdriven aesthetic. Developed for track-ready installations, they are also available with a wide selection of optics

tailored to highlight each product as a unique element. Narrow beams to enhance details, wider ones to ensure uniform illumination. This integration of precise lighting and discreet audio playback allows retailers to elevate their spaces beyond conventional setups. The result is an environment that feels authentic, refined, and aligned with the brand’s identity, a clear distinction between an ordinary store and a thoughtfully curated retail experience.

High Performance Stores

Flagship stores and large retail environments demand highperformance audio that matches their scale. These spaces are designed to impress, attract, and retain visitors, often with live events, product launches, or high-energy atmospheres. Audio must provide

uniform coverage and power across large areas without distortion or loss of clarity, ensuring that every customer experiences the same quality sound. Flexibility is key: systems must adapt to different scenarios, from calm shopping hours to peak events with large crowds.

With performance-driven solutions, retailers can transform audio into a dynamic asset, enhancing the store’s energy and supporting its role as a brand showcase.

EcoSystem Application

ECOSYSTEM Application

Shopping Malls installation

This configuration shows an example of a shops and common areas installations

Shops Boutique

BOUTIQUE

1 30 sq m (323 sq ft) 1x KAMUT2L14XG II (2x Lyzard-KZ14XG I + 1x Truffle-KTR25 + 1x Kommander-KA02 I) /

2 50 sq m (540 sq ft) 4x Lyzard-KZ14XG I 1x Rumble-KU44 1x Kommander-KA04 1x K-WF44

BOUTIQUE Configuration 1

30 sq m (323 sq ft)

RS12-DK-D-DL-B-AU

Speaker + Light

1190 x 35 x 59 mm 2,5 kg

RS12-DK-D-DL-B-NA

Light

1190 x 35 x 59 mm 2,5 kg

2

1

RECESSED

Showrooms

Atelier

ATELIER Configuration

1

170 sq m (1.830 sq ft) speaker

Lyzard-KZ14XPG I Speaker

Rumble-KU44 I

Subwoofer

Showrooms | Atelier

RECESSED

ATELIER Configuration 1

170 sq m (1.830 sq m)

RS12-DK-C-DL-W-NA

Light

1190 x 35 x 59 mm 2,5 kg

RS12-EO-V-TL-W-AU

Speaker + Light

1190 x 35 x 59 mm 2,5 kg

RS12-EO-V-TL-W-NA

Light

1190 x 35 x 59 mm 2,5 kg

RS12-MP-C-DL-W-AU

Speaker + Light 1190 x 35 x 59 mm 2,5 kg

RS12-MP-C-DL-W-NA

Light 1190 x 35 x 59 mm 2,5 kg

Subwoofer 500 x 116 x 100 mm 5,9 kg

Kommander-KA02 I

0,7 kg

x 45,5 x 170 mm 4x 50 W @ 4 Ω RAIL configurator

RECESSED

SUSPENDED

2x RS12-DK-C-DL-W-NA

4x RS12-EO-V-TL-W-AU

4x RS12-EO-V-TL-W-NA

4x RS12-MP-C-DL-W-AU

4x RS12-MP-C-DL-W-NA

16x SPOT-55-AL-W-C

Showrooms | Atelier

CEILING

8x RS12TW

6x RS12-HS-FL-ED-W

2x RS12-HS-FL-MI-W

8x RS12-PLA2

2x RS12-PEN2

3x S-AL150-24

2x S-AL240-24

1x S-AL100-24

2x K-WF44W

AUTOMOTIVE SHOWROOMS

Configuration 1

500 sq m (5.382 sq ft)

1 500 sq m (5.382 sq ft) 2x Pinnacle-KR202 II (1x Thunder-KS2 I + 1x Thunder-KS2P I + 4x Kobra-KK102 I + 4x K-JOINT3+ 2x K-FOOT3) /

2 500 sq m (5.382 sq ft) 4x Kobra-KK102 I 4x Rumble-KU210 1x Kommander-KA34 4x K-WALL2

AUTOMOTIVE SHOWROOMS

Configuration 1

500 sq m (5.382 sq ft)

Showrooms | Automotive Showrooms

AUTOMOTIVE SHOWROOMS

Configuration 1 500 sq m (5.382 sq m)

SPOT-55-AL-W-C

Spot

55 x 416 mm 0,45 kg

RAIL configurator

RS12-EO-V-TL-B-AU

Speaker + Light

1190 x 35 x 59 mm

2,5 kg

RS12-EO-V-TL-B-NA

Light

1190 x 35 x 59 mm

2,5 kg

Rumble-KU26

Subwoofer 350 x 180 x 118 mm 5,9 kg

Kommander-KA28

Amplifier 7,4 kg 430 x 87 x 430 mm 8 x 600W @ 2Ω

Showrooms

Furniture

Showrooms

FURNITURE SHOWROOMS

Configuration 1

750 sq m (8.073 sq ft)

Subwoofer

Showrooms

RECESSED

RECESSED

FURNITURE SHOWROOMS

Configuration 1 750 sq m (8.073 sq ft)

FURNITURE SHOWROOMS

Configuration 1 750 sq m (8.073 sq m) speaker

RS12-EO-V-TL-B-AU

x 35 x 59 mm 2,5 kg

RS12-MP-C-DL-B-NA

x

Subwoofer

x 176 x 341 mm 3,5 kg

Kommander-KA28

Amplifier 7,4 kg

430 x 87 x 430 mm

8 x 600W @ 2Ω

Malls

Shopping Malls

SHOPPING MALLS

Configuration 1

4.000 sq m (43.056 sq ft)

Speaker

I

Subwoofer

Kommander-KA208

Amplifier

RECESSED RECESSED

The graphic shows all KT2CW-HV loudspeakers connected in parallel to the same 100 V distribution line.

1 4.000 sq m (43.056 sq ft) 20x Python-KP52 I 31x Tornado-KT2CW-HV 10x Rumble-KU26W 1x Kommander-KA208 10x K-WF26 20x K-WALL2L

2 240 sq m (2.583 sq ft) 8x Anakonda-KAN200+ 1x Thunder-KS1 I / /

SHOPPING MALLS

Configuration 1 4.000 sq m (43.056 sq ft)

RECESSED

The graphic shows all GH4RTW loudspeakers connected in parallel to the same 100 V distribution line.

Malls Garage

GARAGE

Configuration 1 3.000 sq m (32.300 sq ft)

Malls

Outdoor Parkings

OUTDOOR PARKINGS

Configuration 1 3.000 sq m (32.300 sq ft)

FASHION RETAILS

Configuration 1

FASHION RETAILS

Configuration 1 170 sq m (1.830 sq ft))

RECESSED

The graphic shows all GC6T-RNW loudspeakers connected in parallel to the same 100 V distribution line.

FASHION RETAILS

Configuration 1 170 sq m (1.830 sq ft)

RS12-EO-V-TL-B-AU

Speaker + Light

RS12-EO-V-TL-B-AU

Subwoofer

Kommander-KA04

Stores | Fashion Retails

HARDWARE STORES

Configuration 1

750 sq m (7.965 sq ft)

RECESSED

The graphic shows all GC6T-RNW loudspeakers connected in parallel to the same 100 V distribution line.

SUPERMARKET

Configuration

The graphic shows all GC5T-RNW loudspeakers connected in parallel to the same 100 V distribution line. RECESSED

System

www.k-array.com/en/distributors

AN AUTHENTIC PLACE

K-ARRAY WARRANTY

K-array surl warrants its products against defects in material or workmanship. The term of the K-array surl Warranty is five years from the original date of purchase of the product and their accessories. This warranty may be transferred to a subsequent owner during the warranty period. However, such a transfer shall not extend the warranty period beyond the original warranty period of five years from the original date of purchase stated on the invoice from the distributor to the end client.

IMPORTANT:

The configurations showcased in this Catalog are just examples, they don’t represent existing projects. While not representing real projects, they can serve as inspiration for what’s possible. Dive into our K-array Lookbook to explore specific, well-designed audio projects. Have a project to share? Send your materials to marketing@k-array.com, it might be selected for our next Lookbook.

In accordance with its policy of continuous product development, K-array reserves the right to introduce any changes to its products without prior notice. Materials, colors and data presented in the catalog are only for reference. K-array is available to customize systems, finishes and new applications upon request. All rights reserved © 2025