Legend has it that the name Ypióca comes from the indigenous peoples who wandered Brazil in search of a place to settle. When they came across red soil, considered highly fertile, they shouted, “Ypi!” (an expression of joy) and “Oca!” (their word for “home”). It is no coincidence that “Ypióca” also means “red soil,” land that is perfect for planting cachaça's raw material: sugarcane.
Our story begins in Maranguape, a small town in the state of Ceará, where the cachaça distillery that would soon become one of Brazil's most productive was founded in 1846. Since then, Ypióca has travelled all over the world– it was the first cachaça brand to be exported to more than 40 countries.
The question on everyone’s mind is one we love to answer. Ypióca has the largest cachaça aging hall in the world: a proprietary distillery that has preserved artisanal craftsmanship and high quality for more than 170 years. We also have the vast knowledge of our Master Distiller. As a blending expert, he closely monitors the entire production process and adds his special touch to more than 10 products in our portfolio.
Dona Eugênia, widow of Dario's son, takes over the farm. She designs Ypióca's first logo – and the same strokes are still used today!
Our story begins with a family. Upon arriving from Portugal, Dario Telles de Menezes buys a small farm at the foot of the Maranguape Mountains in rural Ceará. This is where Sítio Ypióca is born.
Three years later, the first liter of Ypióca is distilled and sold per "canada" (5 liters).
Her son, Paulo Campos Telles, is next to take over. His vision is to transform cachaça into a beverage appreciated for its quality.
Ypióca begins to be aged in balm barrels, a process that continues to this day.
The bottle’s iconic straw wrapping, hand-crafted by artisans, is launched that same year. It is now a worldwide symbol of the brand.
Paulo Telles creates slogans that soon become famous, such as "At home, at the bar, anywhere" and "Delicious national whiskey. "
The brand launches distinctive labels.
Ypióca is the first cachaça to leave Brazil's borders and is exported to Germany.
Paulo steps down and is replaced by his eldest son, Everaldo Telles.
Ypióca distribution goes nationwide. Now it has a new slogan: "Brazilian Passion"!
Ypióca launches a limited premium edition in celebration of its 160th anniversary.
The Cachaça Museum in Maranguape opens its doors to the public, providing consumers with a new brand experience.
The Ypióca product family keeps growing, reaching new audiences and occasions for consumption with its ever-present trademark quality.
Recognizing Yipióca's history and value, Diageo buys the brand, making it even more renowned.
2015-2023
The brand continues to introduce fresh products to the market, launching products such as Cinco Chaves, Lima-Limão, and Mestre Prata.
AND NOW IT'S YOUR TURN THE JOURNEY CONTINUES,
to play your role in this story.
COLOR: Translucent
AROMAS: Sugarcane, grass, sweet and citrus fruits
FLAVOR: Sweet, smooth sensation
PAIRING: Mango with salt
COLOR: Light yellow
AROMAS: Woody, floral, spices (mainly clove and cinnamon), citrus fruits and herbal
FLAVOR: Sweet, fruity, spicy and woody sensations
PAIRING: Curd cheese
COLOR: Golden yellow
AROMAS: Woody, molasses, caramel, honey, vanilla, spices and herbal
FLAVOR: Woody, refreshing, astringent, and spicy sensation
PAIRING: Caju with a touch of goiabada
COLOR: Golden yellow
AROMAS: Woody, spicy coffee, honey, malt and dried fruits
FLAVOR: Woody, sweet, smooth sensation and mellow
COLOR: Light yellow
AROMAS: woody, spices (mainly clove and cinnamon), citrus fruits, vanilla
FLAVOR: woody and spicy sensation
Since every celebration calls for a toast, let's toast to everything we have to celebrate.
How about a toast to our story? Or should that be our stories, because after 170 years, there are countless reasons that call for a story to be told, heard, and shared, accompanied by a glass of good-old Ypióca. We’ve lived so many great moments, haven’t we?
That moment relaxing at home at the end of the day, or in that packed bar surrounded by voices. That moment when your team wins the game after a penalty, or the joy of meeting up with an old friend. That moment of watching an epic sunset on a beautiful beach, surrounded by those you love, swinging to samba with your feet in the sand. That moment at a dinner party, or with typical cuisine on a date at a seaside restaurant
How about a toast to our beloved Ceará? That's a must. This state, our motherland, has given birth to so much talent. There is a long list of poets, artists, cuisine, festivities, musicians, comedians, and actors that showcase the best of popular Cearense culture to the four corners of the world.
That's what Yipicóca does too, isn’t it? The pride of our state's art and culture is contained in every bottle, in our iconic straw-wrapped Reserva bottle, which to this day is still handcrafted by artisans in the countryside of Ceará using straw from the Caranúba palm. And it's conquering the world.
Let's not forget to toast to our beloved Brazil.
This endless Brazil, its vast land, its immense nature, its wealth of beauty and its most prized assets: its people, who come together in the spirit of joy, dancing their sorrows away to make light of shared adversities and celebrate the wonders of life. All this is to say that Brazil is almost synonymous with Ypióca. If Ypióca represents this joyful spirit, wouldn't that be the perfect description for this country? The joyful spirit of these encounters, stories, traditions, and cultures is the essence that gives birth to the flavors and sensations of Brazil. As we raise our glasses for a toast, we celebrate the pride of being a part of these flavors. Of belonging to this land, to its people.
We celebrate the pride of being part of the history of the drink that is one of the symbols of our people and identity.
We are proud of making cachaças that are enjoyed and respected by people of all tastes. Doesn't all this call for a toast? Of course it does.
A toast to Ypióca. A toast to the flavors of Brazil.
