Yearbook Love | Fall 2019 | Issue 79

2020 LAYOUT PRO sm

SIMPLY SMART ONLINE DESIGN

SOCIAL MEDIA

VISIBILITY FOR YOUR YEARBOOK PROGRAM

PHOTOGRAPHY

PARTNERSHIPS MAKE YEARBOOK STRONGER

ISSUE 78 | FALL 2019

Welcome to Yearbook Love magazine — the largest-circulation magazine in the world devoted entirely to creating and marketing yearbooks. Your subscription is provided compliments of your local Jostens representative.

LETTER FROM THE EDITOR

Your yearbook takes many hours of preparation and even more in execution. With preparation, you will streamline your process and, most importantly, reduce stress. There will be less to worry about as you execute your plan.

In this issue, Jostens provides information on upcoming innovative design tools that will empower your students and ignite your creativity through technology, photography and social media. Jostens is proud to create the tools that help make your school’s yearbook a truly memorable experience for your staff and keepsake for your community.

— LindaSue

LAYOUT PRO

The next generation in yearbook design.

PARTNERSHIPS

Collaboration with other teachers leads to a stronger yearbook program.

PHOTOGRAPHY

Three simple cropping techniques that make a world of difference.

SOCIAL MEDIA

Use social media to make your program stronger.

STUDENT/ADVISER OF THE MONTH

View 2018-2019 school year award recipients.

Jostens Creative Account Managers highlight their favorite spreads.

Editors-in-Chief: LindaSue Amundson

Sara Sausker

Senior Art Director: Chris Koshiol

Production Artist: Linnea Fitzpatrick

Contributors: LindaSue Amundson

Tina Cleavelin

James Cordell

John Dalke

April Fenn

Kristen Johnson

Jason Kaiser

Kathleen Krill

Amanda Lillemoe

Jeff Moffitt

Mary Saracino

Lizabeth Walsh

COMING SPRING 2020

CONTINUING OUR TRADITION OF

INNOVATIVE YEARBOOK CREATION TECHNOLOGY

Jostens pioneered online yearbook creation technology, introducing the first iteration of Yearbook Avenue in 2005. Since then, we’ve continued to enhance and expand the platform, adding features and resources. Today, Yearbook Avenue is more than just a creation platform. It gives you all the tools and resources you need to manage, create and promote your yearbook—all in one place.

While a lot has changed since 2005, our commitment to providing you with the best online solution has remained constant. Our customers love Yearbook Avenue, as evidenced by the excellent user satisfaction ratings we receive, year after year.

The addition of Layout Pro to our yearbook technology suite is just one of the many ways that Yearbook Avenue continually evolves to meet your ever-changing needs.

THE NEXT GENERATION OF ONLINE YEARBOOK DESIGN

LAYOUT PROSM BY JOSTENS

In spring 2020, the Yearbook Avenue Page Designer will be replaced by Layout Pro, a simple, intuitive and powerful yearbook design tool that is sure to ignite your creativity.

INTUITIVE

COLLABORATIVE

FLASH FREE

SIMPLY SMART

Yearbook Love Magazine recently spoke with John Dalke, one of the masterminds behind Layout Pro, to learn about how the platform was developed and what users can expect.

How did you identify which features would make life easiest for yearbook staffs and advisers?

Simple — we asked them. I spend as much time as I can collaborating and interacting with advisers and staffs on their publications. This is super fun  —  and very informative. I get to see their entire creative process from beginning to end and I’m always amazed to see what they produce using our tools and resources. This also gives me the opportunity to see first-hand how they interact with our tools and get real-time feedback. We use that feedback as we develop new features or improve the current ones.

What are your favorite features of the Layout Pro program and why?

I’m a big fan of our new collaboration tools. Layout Pro features a new notifications panel where staff can add or resolve comments and track edits all in one place. They can run spell check, proof the PDF and complete their page for the adviser to review. The adviser can track a staff member’s page edits for easy grading and progress updates.

Can you tell us a bit about the process of developing a new online platform? How long did it take? What did it entail? How did you go about determining which features were needed?

From inception to initial launch, the scale of this project is significant. The entire process will take about three years to complete. But, honestly, it is never really “done.” The development process is very fluid. Once we finish this phase, we’ll move on to the next. Layout Pro will continue to evolve based on our customers’ needs.

We kicked off the project with an extensive design and discovery phase that consisted of some rapid prototyping. We developed a functional mockup, which we shared with a lot of students and advisers to get their feedback. We then iterated on this until we felt we had a solid vision in place for the internal yearbook applications team to execute.

John, you were a high school yearbook editor. How have the skills you learned in yearbook translated into conceptualizing and building an online design platform?

Starting any new project, especially one of this scale, can be daunting. It’s like that feeling you get staring at a blank sheet of paper, wondering where to even begin. But once you get past that initial hump, the ideas start flowing and everything starts to fall into place.

You start by creating a strong plan. Then, you break it down into smaller deadlines or milestones. When you look at those smaller chunks, the project becomes more manageable.

What did you have to keep in mind as you developed the new platform?

Speed and performance are always at the top of our minds as we’re developing new features. We’re continually monitoring page load speeds to ensure that we’re making smart development decisions. We also wanted to focus on the repetitive tasks that users do to help them save time and streamline the page creation process.

Onboarding is also extremely important to us. With a new batch of students every year, it’s important that yearbook staffs get up to speed quickly so they can get right to the fun stuff. So, we tried to make the new user experience as intuitive as possible.

JOSTENS LAYOUT PRO TEAM

Here’s a brief look at two of the key members of Jostens in-house yearbook applications team who helped develop Layout Pro:

John Dalke, Designer, Dreamer, and Director of Yearbook Product at Jostens, has over 15 years of experience collaborating with student publications and creating educational resources and applications. A former Pacemakerwinning editor, he now manages Jostens product marketing team and its creation technology suite.

Melissa Rieck, Sr. Director, Yearbook Applications, has 22 years of experience at Jostens. She leads the development team that supports Yearbook Avenue and the workflow of yearbook pages from Layout Pro to press.

Fun fact: The Layout Pro team has a thing for Oreos. Over the course of this project, they’ve tried every one of the available 954 flavors — including chicken wing and wasabi. (Both of those are as gross as they sound.)

INTRODUCING LAYOUT PRO.

INTUITIVE. COLLABORATIVE. FLASH FREE.

DESIGN LIKE A PRO

CONTEXTUAL TOOLBAR

The contextual toolbar offers different formatting options depending on whether you are editing text or an image.

FLOATING PALETTES

Detach palettes to keep them at your fingertips. Tuck them back in to save valuable screen space when no longer in use.

HISTORY TAB

Sort previous versions of pages by user or date grading made easier.

FLASH FREE

Layout Pro runs without the Adobe Flash plugin and is optimized for Chromebooks.

PREFLIGHT PANEL

Easily check for missing images or misspellings with this quick tool.

TREND FORWARD

Cutting-edge designs inspired by world trends. Build upon or use as inspiration.

DRAG & DROP IMAGES

Save time by dragging photos from your desktop into Layout Pro.

COMMENT PANEL

Visible or hidden, leave notes and changes for fellow yearbookers.

To learn more about Layout Pro, contact your local Jostens rep or visit yrbklove.com/layoutpro.

Partnerships make yearbook photography stronger

Five years ago, Pinckney Community High School photography teacher Diane Harris asked herself some questions about her teaching method: How can I enrich my photos class? How can I give the kids more?

THE ANSWER:

A night photo workshop and creative projects, hosted in collaboration with yearbook.

“Students often ask me for settings, but I am not at the event. So I hold one night workshop per semester,” Harris said. The workshop includes a meet-up at a park, which allows them to capture movement, storytelling photos and different lighting situations. Through the night photo workshop, Harris discovers students who want more from photography. When these students ask what they should do when the semester ends, she encourages them to join the high school’s yearbook staff to further develop and hone their skills.

“When I see kids who really have passion and can tell a story with their photos, I have a conversation with them and suggest yearbook.”

— Diane Harris

When photography teachers like Harris collaborate with their school’s yearbook adviser, both programs thrive. Of the 2018-19 Pinckney High School (PHS) yearbook staff, 76 percent enrolled in at least one photography course with her. The partnership between the yearbook adviser and photography teacher has long been established at PHS. Ten years ago when Mrs. Harris began teaching at the high school, she worked with the yearbook adviser and students during her prep hour, teaching them how to set up their cameras and how to select quality photographs. Through this experience, Harris became a yearbook advocate.

In a new age of photo-focused consumers, quality photography is more important than ever when enticing students to purchase a yearbook. Students who join the yearbook staff after completing Harris’ course not only understand the basics of photography, they understand trial and error and the volume of photos necessary to get an ideal shot. Mrs. Harris regularly shares her photo sessions with her students. She displays session

photos and proceeds to critique them one by one, explaining how she decodes and sorts them. Through this modeling, students learn the difference between an average photo and a great photo.

“You have to take photos. You have to share your knowledge — including mistakes,” Harris said.

The notorious 100 Pictures of a Still Object is a grueling assignment that forces students to be creative with composition. This assignment provides those who transition from photography to yearbook with a new perspective on making the ordinary extraordinary. All too often yearbook staff default to an average image, like a student standing by a locker, but photo students use unique angles and find alternative backgrounds to make their photos more interesting, thus drawing the eye into the attached story about a classmate or group.

Harris also requires each student to select and photograph an event. It could be a wedding, a soccer game or something mundane like brushing your teeth. However, their images must tell a story and

be shot from a variety of angles. This photography assignment prepares students for fast paced, deadlinedriven yearbook coverage. When a cross section of the yearbook staff has already experienced the rigors of photographing, selecting and telling the story of an event, the role of the adviser shifts from teaching students how to use a camera to assisting students in content, coverage and design.

The skills and confidence students attain in Harris’ class result in their ability to produce unique yearbook layouts that require advanced photography and Photoshop know-how to complete. Senior photography student and yearbook staff member Alex Daniels designed a page that merged images of high school students with famous individuals. Yearbook provides students like Alex with the opportunity to apply the techniques they learned in photography to create an original design that highlights their skills while simultaneously documenting the student body.

“I just wanted to do something different for my

MEET OUR CONTRIBUTOR

KATHLEEN KRILL

yearbook page, but I didn’t know how to make it happen. Mrs. Harris allowed me to share my idea and then she helped me complete my vision,” Daniels said.

Harris is the number one fan of the PHS Yearbook. She shares lenses, refreshes students on settings and encourages students to use the skills they learned in her class to capture moments and emotions that will make the yearbook memorable. As a result of her efforts, the adviser and staff are able to focus on more creative aspects like student-designed layouts, theme development and storytelling instead of teaching basic photography the first few months of school. Additionally, student veterans of the photography program encourage their fellow staffers to take Harris’ courses to learn more about photography. They apply her trial-anderror approach while teaching their less photo-savvy staffers how to take better photographs. Leveraging students with a comprehensive understanding of photography leads to better photos.

And better photos make a better yearbook.

Kathleen Krill has taught at Pinckney High School since 2001. She currently advises the Yearbook and PHS connected staff. A member of the Journalism Education Association, she earned the Certified Journalism Educator national certification in the fall of 2017.

PHOTO CROPPING POWER

Improve your layout by cropping your photos. By cropping, you are removing extra space in the photo, which draws your viewers’ attention to your main subject.

FILL THE FRAME

Cropping to remove extra details emphasizes your main subject.

Yes! Student success

VERTICAL

Vertical cropping can help frame the subject.

RULE OF THIRDS

Place the subject where imaginary tic-tac-toe lines cross.

Yes! Student success

Social media isn’t a fad. It’s a fundamental shift in the way we communicate.

– Erik Qualman

Building your social media presence SOCIAL MEDIA GETTING STARTED

WHY SOCIAL? We live in a social world. Digital connection is a fact of life whether you’re 9 or 99.

Instagram. Snapchat. Twitter. Facebook. Students and parents visit these social media platforms every day to share content and stay connected. More yearbook programs are balancing their offline and online approaches by joining the digital revolution to build their brand, expand the inclusivity of their coverage and maximize their sales. Students benefit too by accruing real-world skills they can use in journalism, digital marketing and other social media-based careers.

The main goal of social media marketing is to elevate your yearbook’s brand, increase community engagement and sell more yearbooks.

Every year, Jostens surveys advisers asking them about their most effective marketing tactics. Over the last five years, the efficacy of digital strategies has increased — faster than all other strategies. This past year, advisers listed email and social media as their two top strategies. To address this growing trend, Jostens provides yearbook advisers and staffs with content to help them create and maintain their social media presence.

While Jostens support materials help you dive in, it’s best to use them as your inspirational starting point. Social media followers want to see more personal content — related to them, their friends, their school, their community. Customizing what you post increases engagement and broadens your digital reach.

Step 1:

IDENTIFY

AND SET UP THE

SOCIAL PLATFORMS THAT WORK FOR YOUR YEARBOOK PROGRAM

INSTAGRAM

This visual platform is all about beautiful imagery and videos in the tile posts and raw, real-life moments in the stories. The average Instagram user is 18-34 years old.

Instagram Tile Photo: 1080 x 1080 pixels

Instagram Story: 1080 x 1920 pixels

Recommended Instagram Post: 138 to 150 characters

Recommended Instagram Hashtag: 5-9 per post at less than 24 characters each

FACEBOOK

People use this platform to stay connected. It’s a good platform to target parents, grandparents and community members.

Facebook Photo: 1200 x 630 pixels

Recommended Facebook Post: 1-80 characters

TWITTER

The average Twitter user is 18-29 years old. This platform moves fast and acts like a news thread. People post 280-character tweets and retweets.

Twitter Photo: 440 x 220 pixels

Recommended Twitter Post: 71-100 characters

Recommended Twitter Hashtag: 2-3 per post at 6 characters each

SNAPCHAT

This visual messaging platform is popular with students, ages 13-24. The principal feature of Snapchat is that pictures and messages are only available for a short time before they become inaccessible to recipients. Use real-time content, photos, videos and messages directed toward the student community.

Step 2:

CREATE A STYLE GUIDE AND SELECT A SOCIAL MEDIA MANAGER

Talk to your school administrators about the yearbook program’s goal of using social media to increase program awareness and market your yearbook. Develop a social media style guide that makes sense for your school and your district. Then, select a social media manager and designate a handle for your yearbook. (A handle is the name of your account with the @ sign in front of it.)

SOCIAL RESOURCES

The Jostens digital classroom, located within YearbookAvenue.com, has a section devoted to social media. It includes a Getting Started guide, monthly post calendars, images, GIFs and videos you can post or use as inspiration. In the digital classroom, search for “Social” to find all of the helpful content. Encourage your social media manager to view the webinar videos on social media to fully prepare for their role.

PRO TIP

Create your own hashtag and tell your followers to include it in their posts so you can see all of their content and reshare it. At Jostens, we use #yearbooklove.

Step 3:

HAVE A PLAN, SET GOALS AND MEASURE YOUR SUCCESS

Setting goals is essential for an executable social media plan. They give you measurable, attainable targets that you can use to validate your efforts and keep your team accountable.

GOAL 1: Build Yearbook Awareness. Post every day about the school community and behind-the-scenes yearbook-specific content. A general social media rule is that 70% of posts should be about the community and 30% about the product. This gives others a reason to follow you.

MEASURE YOUR SUCCESS:

• # of followers

• # of likes

• # of engagements (comments, shares and likes)

GOAL 2: Promote Yearbook Sales. Bring offline marketing campaigns online to students and parents. Use a variety of posts to maximize your reach to students and parents at the sites they’re most likely to frequent.

MEASURE YOUR SUCCESS:

• Increase sales by using social promotions.

• Track the number of yearbooks sold through digital channels.

GOAL 3: Gather Content. Whether your yearbook staff is large or small, use social media to collect User Generated Content (UGC) like photos, videos, quotes and stories, and include these in your yearbook. Your followers are more apt to repost UGC, widening your reach. It also makes your school’s story of the year more inclusive.

MEASURE YOUR SUCCESS:

• Track UGC submissions

BUILD YOUR BRAND:

How yearbook staffs use social media

For the 2018-2019 school year, the Whitney High School [CA] yearbook staff put careful thought into the overall look and feel of their social channel. Their mission was to provide stories every day—not everyday stories. Their strategy included posting quality videos, stories and timely happenings, and combining online and offline marketing. For example, stories were posted into categories, called Highlights, so followers could go back to see something they might have missed, such as Teacher Week. Adapt this idea to your school by creating highlights of events or categorizing things by theme, such as Basketball, Theater, Dances, etc.

The Broken Arrow High School [OK] yearbook staff has a standout following. Throughout many of the posts on their channel, they use a theme treatment that mirrors the same design used in their yearbook theme. This allows them to tease the design without revealing all the secrets. It generates excitement and sales, which is the goal of any online presence. They reach a large audience and deliver their messaging by sharing a wide variety of videos and stories. But what’s most impressive is their inclusive community coverage. For events that are hard to interrupt, like choral or theatrical events, staff members attend practices to grab imagery which they then use to promote the event. Promotion of the event appears selfless, but it helps create followers and emphasizes the content in the yearbook.

Step 4:

CREATE A MONTHLY CALENDAR

Work off of a centralized, monthly calendar to know what to cover in the yearbook and what content to post on your social media platforms. Mark all sporting events, concerts, holidays, dances, etc. on the calendar so you can plan your content. Don’t forget unofficial holidays like National Kindness Day.

Set up a monthly editorial meeting to discuss upcoming events to give the social media manager a better handle on timely moments that should be posted. Include key sales deadlines!

ATTENTION-GRABBING CONTENT INCREASES ENGAGEMENT

Attention-grabbing content engages students and parents, generates interest, and results in reposts — expanding your digital reach, and giving you more leverage to maximize sales.

INTERACTIVE/ CONVERSATIONAL CONTENT

Interactive content invites followers to come back and see what others have written. For example, on National Haiku Poetry Day invite followers to submit their own haiku. Asking questions or using polls and quizzes is easy to do on most platforms.

USER GENERATED CONTENT (UGC)

Get students to tag your yearbook handle when they post something about the school — such as pictures from the bleachers, the back of the stage or the practice room. By re-sharing these posts on your channel, you include the student in your storytelling and that could give you a chance to use their picture in the yearbook. Be sure to get permission to use it and give the photographer credit!

STORIES AND LIVE CONTENT

Building stories is not easy. Consider creating a countdown to one of your deadlines or yearbook distribution day. Include photography that’s not your average shot. Be sure the story you’re crafting is interesting and rich. Use this as an opportunity to work with the school — maybe they could repost your story on their feed, which will broaden the reach of your channel!

For live content, capture something that creates intrigue

from an angle that other students couldn’t get on their own. Be sure to find folks that feel comfortable being in front of the camera. Plan what you’re going to say and know the purpose of the post.

CONTESTS AND GIVEAWAYS

Provide fun contests and giveaways throughout the year. For instance, influencer accounts often offer a beauty pack or a prize to their followers if they continue to interact with the channel. Candy bars or Starbucks gift cards are good giveaway ideas for students who follow your yearbook channels. Better yet, only have students who have bought a yearbook be eligible to win.

PROMOTIONS: CREATE URGENCY

Creating promotions that tie in to the monthly calendar of events can be fun — and enticing. If your favorite store is offering a discount, you’ll most likely make an unplanned trip to see if you can find something you want. Likewise, if you’re using the tiered pricing method for your

yearbook, you already offer promotions. At the beginning of the year, show buyers what the price will be at the end of the year, scratch it out and show them what the current price is. Or show them the current price, but tell them how much less it is in comparison to the final price. Announce a flash sale that only lasts for a few days and can only be done online.

TIMELY/TOPICAL

Staying newsworthy with your posts helps you stay relevant. A winning game is a perfect opportunity to post a photo or video from the game and give users a link to buy a yearbook. If it’s a championship game, offer a limited-time promotion.

SOCIAL COMMANDING

A WELL-TUNED PLAN, POWERFUL CONTENT AND FINE ENGAGEMENT TACTICS TURN YOUR SOCIAL MEDIA SPACE INTO A WELL-OILED MACHINE. Using Facebook and Instagram to connect with your community and increase your copy counts is an admirable goal — but it doesn’t have to be perfect year one. Or year two. As students begin to understand the power that social media has for your program (not just for sharing things with their friends), the more effective this resource will be in your marketing tactic toolbelt.

Social media shouldn’t be the only tool in that belt. While the most effective marketing tactics are in the digital space, it’s important to balance your offline and online approach. With Jostens, you have access to even more social media marketing resources and our powerful offline marketing program, which makes communicating with parents as easy as the click of a button.

Most importantly, follow Jostens Yearbook on social media for lots of great content and marketing tips throughout the school year:

Instagram and Twitter: @jostensyearbook

Facebook: @jostensadviserandstaff

Snapchat: jostensyearbook

MEET OUR SENIOR CONSUMER MARKETING MANAGER, AMANDA LILLEMOE

Amanda Lillemoe leads the yearbook consumer marketing team at Jostens and has spent her career specializing in event and consumer marketing for the yearbook industry. Lillemoe spent eight years managing the Jostens event marketing strategy at the JEA/NSPA and CSPA conferences. Her most recent work includes turning innovative ideas into creative marketing campaigns for yearbook staffs.

MEET OUR SOCIAL MEDIA MANAGER, KRISTEN JOHNSON

Kristen has been in the digital realm of marketing for eight years. She loves creating content for the various social platforms because there is always something new to discover and explore. Kristen also loves the opportunity to help yearbookers connect with their communities on a local level via social media.

#YearbookLove

2018-2019 Student Leaders

Yearbookers are exceptional, but these students, nominated by their advisers, reps or peers really stand out. They are driven, ambitious, hard working. They rise to challenges with grace and determination. They balance creative vision with a plan for accomplishing tasks and possess the ability to communicate effectively. In short, they embody the qualities of great leaders.

STUDENT

SEPTEMBER

Jaime Gamez

Amanda Hurd, Adviser Kearns High School [UT]

OCTOBER

DECEMBER

MARCH

Jahnavi (TJ) Tipparaju

Tessa Rife, Adviser Barrington High School [IL]

Caroline Ingraffia

Kirby White, Adviser Saint Thomas Aquinas Catholic School [LA]

NOVEMBER

JANUARY

APRIL

Maggie Risley

Jamie Bratton, Adviser Conway High School [AR]

Beth Haessler

Leigh Ann Ellis, Adviser Staunton River High School [VA]

Brittney Trinh

Josh Clements, Adviser San Marcos High School [CA]

FEBRUARY

MAY

Maddie Smith

Casi Thedford, Adviser Wylie East High School [TX]

Hogan Behrstock

Gaby Doyle, Adviser Beverly Hills High School [CA]

Yasmin Mejia

Andrea DeLeon Vega, Adviser Merced High School [CA]

2018-2019 Outstanding Advisers

Nominated by students or their rep, these passionate yearbook advisers are inspirational for their students and talented at building strong teams. They support their staff through preparation, creativity, enthusiasm and innovation. By encouraging mutual respect, these advisers create a sense of community in a supportive, collaborative environment.

ADVISER

SEPTEMBER

Kimberly Bowser

Port Allegany High School [PA]

OCTOBER

DECEMBER

MARCH

Vicki Quinn

Bay Port High School [WI]

Megan Thomas Kelso High School [WA]

NOVEMBER

JANUARY

APRIL

Tim Cain

Pinkerton Academy [NH]

Jenny Howe

President Theodore Roosevelt High School [HI]

Kristie Bladen Bloomfield Jr/Sr High School [IN]

FEBRUARY

Betsy Butler

Jessica Kemnitz

Spectrum High School [MN]

Nominate a student or adviser by emailing two paragraphs explaining why the person is deserving to LindaSue.Amundson@jostens.com.

MAY

Christine Davis

< love this >

Stats are where it’s at

Blending action shots and sporting equipment with specific details about each player, the Glenbrook Etruscan yearbook grabs everyone’s attention. Throughout the book, they use every opportunity to reinforce the theme, Just You Watch. In addition to their visual elements of bright color bars that pop against shades of gray, concept modules like Watch Me, Made You Look and Your Inspiration provide details that help the story unfold and show why the students at Glenbrook South can meet and exceed any challenge.

The coverage doesn’t stop there. Adding to the stunning photography and modern design, reporters captured the collective essence of the school as well as individual accomplishments. In these Players to Watch specialty spreads, they provide very specific details about why we should be watching these varsity athletes. These statistics make you want to know what happens when they return next season.

And that’s the point. When the Etruscan staff says, “Just You Watch,” we do.

< love this >

Cover your concept

Nothing makes coverage more manageable than coverage bars, spreads and specialty sections. And nothing makes it more relevant than spinning off the theme.

A: INTERVIEWS

Two hundred media students found three people each and asked, “What’s something that’s a Rocklin thing?”

B: FOLIOS

Students submitted photos, then staff members interviewed them for quotes, providing content that surrounds the page numbers.

C: SURVEYS

Taking advantage of their homeroom period, the staff surveyed each class on a specific topic and then featured three students on a bar that runs throughout the yearbook.

D: NUMBER PLAY

The Tesoro staff created the US in 19 Words or Less module featuring clever questions, 19-word quotes that reflect 2019 and a personal signature.

@roughriders.yrbk

COMING