General research 2006 to present

GENERAL (Josh McDowell research 2006 to present) “It’s Attitude” “When filling a senior-level position, it is often not hard to find candidates with the right experience— in today’s job market, there are many competent executives available. However, having the right experience and skills does not guarantee success in a particular position. In fact, the largest reason anyone fails in a job is not ability — it’s attitude.” (Engage, Bruce Dingman, The Dingman Company, Spring ’09) (Gary Foster, “It’s Attitude,” Religious Market Update, May 25, 2009, p2; www.garydfoster.com) _______________________ “MILLENNIALS” Confident. Connected. Open to Change. “…the American teens and twenty-somethings…” (p1) “They’re less religious…are on track to become the most educated generation in American history.” (p1) “… history’s first ‘always connected’ generation. Steeped in digital technology and social media…eight-in-ten say they sleep with a cell phone glowing by the bed… two-thirds admit to texting while driving.” (p1) “Three-quarters have created a profile on a social networking site. One-in-five have posted a video of themselves online.” (p1) “Four-in-ten have a tattoo (about half of those with tattoos have two to five and 18% have six or more). 70% say their tattoos are hidden beneath clothing.” (p1) “…37% of 18- to 29-yearolds are unemployed…” (p2) “…they cast a wary eye on human nature. Two-thirds say ‘you can't be too careful’… they are less skeptical than their elders of government…They believe government should do more to solve problems.” (p2) “They are the least overtly religious American generation in modern times. One-in-four are unaffiliated with any religion…” (p2)

General – Research 2006 to present

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