The 2026 product year marks a pivotal evolution for Jones, a bold step into a world where material innovation and visual storytelling are inseparable. Rather than chasing trends, we’ve redefined our own lane, leading with an expansive range of new fabrics, textures, and finishes that not only elevate the look and feel of each product but also deliver meaningful performance for the golfer. From wax-effect ripstops to elevated vegan leathers and purpose-built heavy-duty weaves, every material was selected to enhance durability, function, and the tactile
experience of the game.
This year, we embraced small-run experimentation and crafted limited color and material stories you won’t find anywhere else in golf. It’s a direction that underscores what makes Jones different: our willingness to push beyond the expected, to create product that stands at the intersection of heritage and innovation.
In 2026, we’re not just releasing new product, we’re expanding what modern golf products can look like, feel like, and m
