Jones Sports Co Campus Collection

The Campus Collection

CARRYING TRADITION SINCE 1971

Collaborating With Schools Since 1972

For more than 50 years, Jones Sports Company has been woven into the fabric of golf. Founded in 1971 by George Jones, the brand became synonymous with premium carry and stand bags, earning a loyal following among golfers who valued simplicity, craftsmanship, and timeless design. During the 1980s and 1990s, Jones was one of the dominant suppliers of collegiate golf bags in the country, producing bags for universities nationwide and becoming a staple on campuses, golf teams, and among alumni who proudly carried their school colors on the course.

Jones Is Reintroducing Legacy

Built on official university partnerships, the program combines the performance, quality, and heritage of Jones products with the passion and pride of collegiate fandom. Our licensed collection features premium golf bags, travel bags, and accessories that are thoughtfully designed to showcase university marks while maintaining the clean, iconic aesthetic that has defined Jones for decades. This is not simply logo placement, it is a premium product experience that authentically connects school pride with the game of golf.

A key advantage of the Jones collegiate program is our on-demand production model. Jones maintains inventory of core bag silhouettes and applies licensed university branding in-house only after demand is created. This allows retail partners to place orders with confidence, knowing inventory can be replenished quickly without requiring large upfront commitments. By producing school-branded products on demand, Jones minimizes the risk of excess inventory, reduces the potential for markdowns, and supports healthier sell-through throughout the season.

Premium Golf Products

While licensed collegiate products are widely available across apparel, headwear, and accessories, there are very few premium golf bag brands actively participating in collegiate licensing at scale. Jones brings together official university marks with a proven, performance-driven golf bag platform, allowing retailers to offer a differentiated product that appeals to golfers, alumni, fans, and collectors alike. The result is a premium collegiate offering that stands apart from traditional licensed merchandise and creates an opportunity to reach customers beyond the core golf equipment shopper.

Please contact Jones Sports Co. to learn more about the product offering of our licensing program. The program will be available to ship starting in July 2026.