HOW TO SELL YOUR HOME SUCCESSFULLY
WELCOME We will never tie you into a timeframe when selling your home. Thank you for considering us to sell your home. It's an opportunity we take very seriously, and in this brochure, we'll explain who we are, what we stand for and why you'll be in safe, experienced, and caring hands when you instruct us.
On pages four and five is our process for selling homes, which we have implemented successfully for hundreds of customers. This process, combined with our friendly, professional company culture, has enabled us to grow into one of the Vale of Evesham’s most highly regarded estate agencies.
We know that selling your home is a big decision. However, with our team by your side, we will help to make it a successful, enjoyable, and profitable experience.
Contents 03 Our Company 04 Our Process 06 Our Marketing 10
Our Communication
11
Our Office
Our Our Our Your + + = Values People Process Success
02
www.johnsons-property.co.uk
OUR COMPANY When Johnsons Property Consultants was founded in 1998, our main ambition was to become the Vale of Evesham’s most trusted property experts, giving clients the best possible standards of service. Since day one we've always focussed on how we can do everything better for the most important people in our business our clients and our team. We set out to treat people with professionalism, respect, unfailing honesty and ultimately to help achieve their goals when it comes to selling their home.
Our Values
Our company values are all about caring - for our team, our customers, our community - and seeking constant improvement. It's this daily focus on improving that keeps us delivering the high standards of service you can expect and enjoy. We are truly driven by the satisfaction of sharing great results with you.
Our People
We've always known that by employing the best people, our clients will get the best results. That's why we have invested so much time, effort, and money into ensuring our teams are trained and supported to the highest levels possible.
www.johnsons-property.co.uk
03
The Johnsons 12 Step Process
01
We’ve sold hundreds of homes since 1998. But only one matters right now – YOURS. In keeping with everything we do, we’ve perfected our process to make sure your home is sold for a premium price in a timescale that suits you. Here’s how we do it.
Get the Price Right
£
02
Your property MUST be priced properly to attract maximum interest. That goes without saying but you’d be shocked how many agencies get this wrong. Too high and no one is interested, making it much harder to sell. Our valuation will always be realistically priced to sell.
Consistently Clear Communication
£
An Offer You Can Refuse
You are OUR client, and we promise to use our experience to get you the best price. With that in mind, we negotiate hard on your behalf and have the skill to get you a deal you’re pleased with.
04
The price grabs the attention, the presentation drives the interest and offers. Our marketing does precisely that. We include top quality professional photography, aerial drone footage, videography, and carefully designed and bespoke brochures.
Always Listening, Always Learning
08
We’ve well-established processes in place to ensure we always communicate clearly and consistently with you and keep you fully updated. We will always listen to you and use your preferred method of being contacted.
09
Your Home's Marketing Matters
07
We are always upfront and honest, and we expect the same from our clients. We will listen to feedback about your property and learn from it to put you in pole position to sell successfully.
10
Choosing a Legal Eagle
Solicitors play an essential part in your sale's progression, and that’s why we have a clear plan around how to select the best one for you. We have great relationships with several local solicitors and can recommend them to you with confidence.
www.johnsons-property.co.uk
OUR PROCESS We Have Lift-Off
03
04
So, the price has been agreed, our marketing machine is fired up, and it’s all systems go, ready to launch your home for sale. We know the perfect time to promote your home on the portals and to our database of prospective buyers.
Track and Tweak
When it comes to selling your home, we won’t be outworked or outperformed. We use several methods to ensure your property and its availability are publicised to the biggest possible audience. This includes social media campaigns and email marketing.
Enquiries and Viewings
06
We continually review the data around your home. We check how many views it’s getting, how many calls we’re receiving and several other data collection points to ensure your property sells for a premium price.
11
Proactive NOT Reactive
Progression Persistence Pays Off
So, you’ve accepted an offer you’re delighted with and instructed a solicitor you’ve confidence in. Job done right? Well no, not just yet. Around 30% of sales collapse at this stage, which is why our team are so diligent and persistent in progressing your sale.
05
All of our team are internally and externally trained in customer service to deliver the best client experience. We will handle all buyer enquiries with care and offer flexible viewing availability, seven days-a-week.
12
Mission Completed
The biggest buzz we get as agents is the phone call we make to tell our clients their sale has completed successfully. It’s a moment we all enjoy as the plan has come together and our clients are happy.
www.johnsons-property.co.uk
05
OUR MARKETING The devil is in the detail when it comes to showcasing your home and attracting the interest of a big audience who are looking to move. The way your property is marketed can make all the difference when it comes to the price it achieves. Here’s how we’ll sell your property.
Creative Partnerships
We have partnered with local creative media specialists, to bring their cutting edge techniques, industry expertise and innovative photographic styles into our marketing toolkit. Working with our expert partners, we are able to prepare a selection of eye-catching and powerful images of your home that will drive higher levels of interest to your property listing. We understand that you only get one chance to make a great first impression when launching your home to the market.
Video Value
By using professional videography, we can achieve many more views on your property online. Accompanied by social media advertising to complement the video, we can get in front of thousands of people in our target areas. We’re constantly evolving our digital marketing to ensure we keep leading the way locally with this kind of hypertargeted approach. It creates stronger interest in your property, leading to increased demand and ultimately, a premium price being achieved.
06
www.johnsons-property.com
Looking Good
Most new home searches start online so having high-quality professional photography of your home is no longer a nice thing to have – it’s a must-have.
Before
After
Bespoke Brochures
When it comes to marketing your home well, we look at all mediums. It’s now incredibly rare for an estate agency to produce and hand out high-quality, professionally printed and property brochures. At Johnsons, we fully understand the impact that these have on buyers and their influencers.
Email Marketing
We keep in constant communication with our database, building rapport and trust over a sustained period. Our investment in systems, which tell us when a potential buyer clicks on your home, means we can proactively call them and discuss your property with them. We’ve found that this on the ball approach - of using technology to catch buyers while they are in buying mode - drives the number of good quality viewings and leads to serious offers being made.
www.johnsons-property.com
07
OUR MARKETING Social Media
Facebook and Instagram are ideal places to market your home to large, localised, targeted audiences. And we’re well placed to turn these popular platforms into a way to drive interest to your property.
Here’s why: We have the one of the largest collective followings of any estate agent in our area. By posting high quality and interesting content regularly, we now have an engaged online local audience. We often sell homes by turning initial social media interest into viewings. We’re always looking to be better and social media is an area where it benefits our clients if we keep evolving as the platforms do.
08
www.johnsons-property.com
But our number one marketing tool is…
Our People
Selling homes successfully is as much about people as it is property. And we have a great team of people who will look after the sale of your home.
“I recently sold my property with Johnsons and would certainly recommend them. The communication was always very prompt and helpful, from the point of first contact about arranging a valuation through to sorting out key collection at completion.” You can expect as standard: Local people, with unrivalled local knowledge. A team that treats your home as if it’s their own. Great people who are well trained, well supported and motivated to share great results with you, making us your home selling superheroes (although none of our team wears a cape, yet).
“Tom Tarver and his team are excellent. We bought a property through them recently and their help, guidance, flexibility and understanding has been fantastic throughout. Can’t recommend them highly enough.” Our people are our competitive advantage and are the difference when it comes to selling your home successfully. Our people are recruited for the values they share with our company, which revolve around caring, constant improvement and delivering the best possible customer experience.
www.johnsons-property.com
09
OUR COMMUNICATION Selling your home shouldn’t mean chasing your agent. We believe in clear, consistent communication — always. When it comes to selling your home, clear, responsive communication is essential. We know that the process can sometimes feel overwhelming, which is why we put your needs and preferences at the centre of everything we do. From day one, we’ll ask how you’d like us to stay in touch—whether that’s by phone, text, WhatsApp, email or face-to-face meetings. Everyone’s different, and we’re here to make the experience as smooth and straightforward as possible for you. Our team combines friendly, personal service with proven systems, streamlined processes and modern technology to ensure that nothing slips through the cracks. Whether you’re waiting for feedback after a viewing, want an update on the market, or simply need a quick question answered, you can count on us to be there. You’ll never be left chasing us for answers or wondering what’s happening with your sale. We keep you fully informed at every stage and pride ourselves on being proactive, not reactive. This commitment to outstanding communication is one of the things our clients value most, and a key reason why so many recommend us to friends and family. We’re not just selling houses, we’re supporting people through one of life’s biggest decisions. We believe that being available, approachable and easy to reach is a important part of that.
Online
We have an online portal where you can log-in 24/7 and access all notes, feedback, and information regarding your sale, available at your fingertips. We will also respond promptly to all your emails, WhatsApp and social media messages.
Over the Phone
We pride ourselves on answering phone calls as promptly as possible and will keep in touch with updates about your property. We will always aim to get back to you quickly if you leave us a message.
10
www.johnsons-property.co.uk
OUR OFFICE
91 High Street, Evesham, WR11 4DN
In Person
You are always welcome to pop into our local office, meet our team, and discuss your sale in our comfortable showroom or a private meeting room. Our doors are open to anyone seeking professional guidance, whether you are thinking of selling, curious about the market, or simply wish to explore your options. We pride ourselves on creating a welcoming, friendly atmosphere where every client feels valued and listened to. From the moment you step inside, you will find a dedicated team ready to share their expertise, answer your questions, and provide honest, practical advice tailored to your circumstances.
Tom Tarver BSc (Hons) Real Est. MARLA MNAEA
Managing Director 01386 761515 or 07791 751594 tom.tarver@johnsons-property.co.uk
www.johnsons-property.co.uk
11
OUR COMMUNITY
Sponsorships
Fundraising
Support
www.johnsons-property.co.uk