THE LORD MAYOR’S SHOW 2025 ADVERTISING AND SPONSORSHIP PACK
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THE HISTORY OF THE LORD MAYOR’S SHOW ALDERWOMAN DAME SUSAN LANGLEY DBE
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ADVERTISING PACKAGES SPONSORSHIP PACKAGES SUPPORT HOSPITALITY PACKAGES CONTACT US THE OPPORTUNITY
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5 SPONSORSHIP PACKAGES CONTINUED
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THE OPPORTUNITY
A unique opportunity for your business to be part of an 800 year old tradition which gets bigger year on year.
With an estimated combined online and in person audience of over 2 and a quarter million, the Lord Mayor’s Show is a great way to enhance your brand profile and be seen.
Over 375,000 spectators lining the streets of the City of London
Extensive coverage across major news channels and print media
A television audience of over 2 million viewers
Commemorative programme, selling over 10,000 copies
The longest running parade in the World dating back 800 years 89% of spectators are families in the A B C1 demographic
CSR activities are an important component of corporate public relations and customer brand building
THE HISTORY OF THE LORD MAYOR’S SHOW
In 1215, as the political situation in the country became tense, King John sought to appease Londoners by confirming by Charter that the Mayor of London (with the term ‘Lord Mayor of the City of London’ coming much later) could also be chosen by Londoners, with the proviso that the Mayor be publicly presented or ‘shown’, which led to the Lord Mayor’s Show that we know today.
A month later The King would sign Magna Carta at Runnymede confirming on the City of London “all the old Liberties and Customs which it hath been used to have”.
The position of Lord Mayor became the most senior position to which a commoner could aspire, and the journey from the City upriver to Westminster became the celebrity spectacle of its day as the incumbent travelled to swear fealty to the Sovereign, growing so popular that it became known everywhere as The Lord Mayor’s Show.
The Show features in the plays of Shakespeare, the diaries of Pepys and the adventures of James Bond and of course, in the pantomime story of Dick Whittington, who really was Lord Mayor of London on four occasions. In the 20th century the Lord Mayor’s Show was the second outside event ever to be broadcast live and has been ever since, making it the longest running television programme on the planet. It still attracts a TV audience of millions.
The modern Lord Mayor’s procession is a direct descendant of that first journey to Westminster The route and date have changed over the years but the pageantry illustrated by Hogarth and Canaletto can still be seen in its lively mixture of London’s past, present and future. The route has been agreed since 1952
ALDERWOMAN
DAME SUSAN LANGLEY DBE
Dame Susan grew up in the East End of London and is passionate about the City of London and the opportunities it has given her through a career covering the private sector, charity and Government.
Dame Susan is currently the chair for Gallagher UK and the Alderwoman for Aldgate. She was the financial services founding Member of the Government’s Women’s Business Council, a recipient of the Insurance Institute Presidents award, FS Women in the City Achievement award, Women to Watch, Leading Women in Reinsurance and the top 20 inspirational City Women.
In 2015, she was appointed OBE for services to women in business, and in 2023 DBE for public service and services to the financial services industry.
She will be the third woman in history to hold the position, and the first to be styled The Lady Mayor.
The Lord Mayor’s Show 2025 will focus on opportunity & growth. Naturally, there will be a focus on growth in the City itself, highlighting opportunities for those that might not see the possibilities the City offers for a brilliant career.
ADVERTISING PACKAGES
The Lord Mayor’s Show is one of London’s most iconic civic events, attracting thousands of spectators and a national television audience.
It offers a unique opportunity for brands to align with a prestigious tradition whilst gaining high-profile visibility in the heart of the City.
We are pleased to offer a range of advertising packages designed to suit a variety of budgets and brand objectives. These packages provide exceptional exposure across key locations along the procession route and in official event materials.
MANSION HOUSE
GRANDSTAND
BRANDING
PACKAGE
PRINCES
STREET GANTRY
- Branding on the Grandstand
- Private dinner for 12 people with The Lady Mayor
- 12 x Lord Mayor’s Show hospitality tickets for the outward procession (includes grandstand seating, programme, merchandise & breakfast)
- Exclusive branding on the archway
- Television coverage
- Acknowledgment in the official Lord Mayor’s Show programme
- 4 x Lord Mayor’s Show hospitality tickets for the outward procession (includes grandstand seating, programme, merchandise & breakfast)
BARRIER
JACKETS
- Minimum buy of 10 jackets per package
- Gold barriers are located at Bank Junction which gains good media exposure
- Silver barriers are in high footfall areas like New Change & St Pauls
- Bronze barriers consist of all other barriers along the route
SPONSORSHIP PACKAGES
The Lord Mayor’s Show is more than a civic celebration, it’s a platform for meaningful impact. As one of the City of London’s most historic and visible events, it offers sponsors a unique opportunity to align their brand with values of inclusion, sustainability, and community investment.
We invite organisations to explore sponsorship packages that go beyond visibility and deliver genuine social value, Corporate Social Responsibility (CSR) outcomes, and Environmental, social and governance (ESG) alignment. These packages are designed to be flexible, inclusive, and impactful—whether your organisation is a major employer in the Square Mile or a values-driven SME. Your contribution helps sustain the scale, accessibility and impact of the Show, ensuring it remains a free and inclusive celebration for all.
VOLUNTEER & PARTICIPANT CATERING
30K
30K
STATE COACH
20K
- Activation from Sponsor through volunteering or engagement
- Branded lunch bags
- Acknowledgement in official Lord Mayor’s Show programme
- 4 x Lord Mayor’s Show hospitality tickets for the outward procession (includes grandstand seat, programme, merchandise and breakfast)
- Branding and acknowledgement on website
- Sponsored content on the website
- 4 x Lord Mayor’s Show hospitality tickets for the outward procession (includes grandstand seat, programme, merchandise and breakfast)
- Acknowledgement in the official Lord Mayor’s Show Programme
- 4 x Lord Mayor’s Show hospitality tickets for the outward procession (includes grandstand seat, programme, merchandise and breakfast)
SPONSORSHIP OF THE OFFICIAL LORD MAYOR’S SHOW PROGRAMME
SPONSOR A FLOAT FOR A COMMUNITY GROUP OR CHARITY
PIKEMEN & MUSKETEERS EVENT
LORD MAYOR’S SHOW LIGHT CAVALRY ESCORT EVENT
SPONSORSHIP PACKAGES (CONTINUED)
- ‘Presented by’ on front of programme
- Advertising spread in the Programme
- 4 x Lord Mayor’s Show hospitality tickets for the outward procession (includes grandstand seat, programme, merchandise and breakfast)
- Meet and greet with organisation
- Includes participation fee
- Potential to co-brand on the float
- Invitation to Pikemen & Musketeers event
- Invitation to Ye Feast
- Invitation to a Light Cavalry HAC Flemish Farm event
- Invitation to a Light Cavalry Dinner
