Joel Barjenbruch

Joel Barjenbruch began his career in financial planning in 2007 and launched his practice in 2010, building JS Financial, Inc. into a trusted firm known for retirement and wealth planning. He operates with a straightforward philosophy—always putting the client first. Over the years, his work has remained grounded in strong relationships, and he’s earned clients' trust across the country by keeping things honest, transparent, and personal. Joel serves individuals, families, and business owners through offices in Lincoln and Omaha. He provides comprehensive retirement planning and risk management, always upholding a fiduciary standard. He believes in listening before advising and building plans that reflect each client’s circumstances and values. Rather than pushing products, his approach is centered around understanding and thoughtful strategy that supports long-term goals. Barjenbruch was born and raised in Nebraska and graduated from the University of Nebraska–Lincoln. He resides in Lincoln with his wife and their three children and remains active in his church community, where he has served on the council, including as president. His presence in the local community is felt through his work, and in the small ways he connects with neighbors, coaches youth sports, or shows up to support local events. Joel Barjenbruch has always valued lifelong learning and professional growth. He has earned several of the highest certifications in the financial industry, including CFP®, RICP®, ChFC®, CLU®, and LACP®. His dedication to education also extends to others—since 2016, he has volunteered as an instructor at adult education centers, helping learners throughout the Midwest better understand their financial futures. Joel leads a team that looks at the whole picture—helping clients retire confidently, protect what matters most, and plan for future generations.