Red Valentino Store

Mood board Operation mode

CONCEPT

Expreience map

High-tech

Mobile app

EXPERIENCE

INTERIOR DESIGN

Sketch 3D rendering

design | Team5 | Hou wanchu, Zhu junran, Guo

DETAIL

Display

Measurement data

CONCEPT

Retail&Merchandising design |

|

Mood Board

Turn traditional physical store into an experience place.

design |

|

INTERIOR DESIGN

Retail&Merchandising design |

|

INTERIOR DESIGN

Sketches

design |

|

INTERIOR DESIGN

Sketches

design |

|

INTERIOR DESIGN

Colour Board

design |

|

INTERIOR DESIGN

Indoor Panorama

design |

|

INTERIOR DESIGN

design |

|

INTERIOR DESIGN

Front view

Side view

design |

EXPERIENCE

Retail&Merchandising design | Team5 |

Step 1

Scan at our scanning stage, our host computer will record the data of your body.

design |

EXPERIENCE

Scanning stage

design |

|

EXPERIENCE

Step 2

Take out your moblie phone, scan the QRcode in our store or enter Redvalentino official website, you can find the app of fitting room.

Step 3

Choose one holographic tree in our store. Enter the number of the tree in your mobile app.

EXPERIENCE

Step 4

Then choose outfits you like in your mobile app, you will see the 3D projection of yourself in the holographic tree.

Recommended shoes

Optional clothing

Add to my favorite Project

Rotate button

EXPERIENCE

The structure of holographic tree

design |

|

The measurement of holographic tree

design |

|

EXPERIENCE

Besides these

If the scanning stage or holographic trees are occupied,you can rest on the sofa or try real garments in the small room. But the real garments in our store only for try-on, not for sale.

EXPERIENCE

An extra function of our mobile app :

Rad valentino e-flower

Interaction with consumers

Encourgae consumption.

design |

|

DETAIL

design | Team5 |

Retail&Merchandising design |

|

design |

|

Final appearance

Function: display garments

design |

|

Position

Function: display accessories

Measurement

Outside paint: micro cement Inside material: wood

Measurement

Function: display accessories

Fitting room

Retail&Merchandising design |

|

Slope Path

design |

|

Parterre

design |

POP-UP STORE

Retail&Merchandising design | Team5 |

design |

|

Mood Board

design |

|

Mood Board

design

design |

|

Graphic design the bottom of bullet sneaker & pink graffiti

LED screen the insides of the door are LED screen

design |

|

design |

Interactive celling

Interactive stage

|

design |

AR system

EVENT

Retail&Merchandising design |

|

BRAND mood

design |

|

WINDOW & INSTORE mood

design

EVENT concept

Ballet in the street

Ballet is a precious inheritance, But nowadays it always be regarded as an elitist and inaccessible thing, Ticket prices for professional ballet performances can be high.

The aim of our event is to bring ballet to the street, spread bullet culture and integrate modern elements into ballet

EVENT collaborator

Cooperate with Scala

Special guest

Roberto Bolle

A principal dancer at La Scala Theatre Ballet.

Supporting role

Streetdancers

Retail&Merchandising design |

|

EVENT schedule

2019 JULY.12th Fri. Address: Piazza San Babila

TIME TASK

15:00~15:30

15:30~16:00

16:00~16:20

16:20~16:50

16:50~18:30

Opening Ceremony DETAIL Registration

Ballet performance

Interact with streetdancers

pop-up experience & photoshooting

Press, celebrities

Press, celebrities

Roberto Bolle and other ballet dancers

Roberto Bolle and streetdancers

Press, celebrities

2019 JULY.13th Sat. Address: Piazza San Babila

TIME TASK DETAIL

15:00~15:30

16:00~16:20

16:20~16:50

16:50~18:30 Preparation

Ballet performance

Interact with streetdancers

pop-up experience & photoshooting

Public

Ballet dancers from.....................

Balletdancers and streetdancers

Public

2019 JULY.14th Sun. Address: Piazza San Babila

The same as July.13th

Retail&Merchandising design | Team5 | Hou wanchu, Zhu junran, Guo nanxi, Peng jie

design |

|

THANK YOU!