Bright + Shiny/Daytime story –
• matches color palette, lighting, and energy of front cover – bright, clear light, feels like sunny day
• Introduces The Aspire Mini Collection, new crystal towers paired with mid-size boxed collection (Everyday Crystal Collection?), new bracelets
• Shows entry level packaged crystals, light/translucent loose crystals, home décor, trendy gifts for light/fun occasions
Moody + Cosmic/Nighttime story –
• matches color palette, lighting and energy of front cover –darker background, with moon glow effect on certain products
• Introduces Lunar Goddess, crystal towers, zodiac bracelets
• Shows entry level + intermediate packaged crystals, loose crystals, home décor, trendy gifts for cosmic theme
Crystal Bazaar –
• fun mix of products from different categories: can include rich/vibrant colors, craft paper packaging, mix of trendy gifts, metaphysical items, loose crystals with velvet and muslin bags, and geological/heritage Geo items
• Dappled lighting effect – mix of bright light and high contrast shadows, metal bowls/plates, antiques, candles, draped fabric
• Key stories: chakra, zodiac, lunar
Selection of 8 products: loose crystals & muslin bags, chakra crystal point bracelet (on craft paper card), chakra wall hanging, carved hearts/animals/skulls/mushrooms, pendulums + display, mini pendulum necklaces Luna grid, Meditation Stones
Selection of 8 products: 6mm chakra stacking bracelets (on craft paper card), worry/wish stones, crystal clusters, golden bottles, zodiac bracelets, loose crystals & velvet bags, crystal towers, mood rings, selenite towers, crystal starter packchakra
Selection of 8 products: crystal magic mini's, zodiac mini's, Lunar Goddess, AWAKE card deck, gemstone rings, natural bead bracelet assortment, crystal candle holders, loose crystals & muslin bags
Toy + Souvenir/Heritage Geo –
• can include rich/vibrant colors, craft paper packaging, geological/heritage Geo items, mix of toys and impulse items, loose crystals with velvet/muslin bags
• Bright lighting, natural wood surfaces, bright colors
Selection of 8 products: shell purses, shark teeth STG's, DSTP display w/gem or gold bottles, dino and turtle hatch'ems, compass, mood rings, mineral hearts, circle stone pendant necklaces
Selection of 8 products: tabletop wooden geode display, Dig Into Geodes book, plush dinosaurs, NGEM, dig kit, peacock feather, compass, stone turtle pendant necklace
Selection of 8 products: Earth Science kit, dig kit, natural bead bracelets, mood rings, metallic super stones (in wood display w/bags?), carved animals/skulls/ mushrooms/hearts, colorful bunch crystals & muslin/velvet bags
Bright + Shiny Gifts –
• can include both rich/vibrant and pastel colors, mix of price points for trendy gifts, metaphysical items, focus on packaged products that are easy to merchandise, jewelry, shiny- metallic foil on packaging and plating on crystals
Selection of 8 products: mid-size box collection (Everyday Crystal Collection), zodiac mini's, zodiac crystal collection, zodiac bracelets, 12 days of self-care, Luna Grid , mini crystals, muslin bags, energy collection bracelets
Selection of 8 products: Himalayan salt, original mini's, gilded crystals, Lunar Goddess, love wall hanging, crystal candle holder, Trust + Manifest, Healing Stones, Reveal Boxes
Selection of 8 products: Aspire mini's, zodiac mini's, meditation/chakra bracelets, AWAKE card deck/WISDOM cosmic crystal collection, crystal towers, crystal clusters, Meditation/Chakra Stones
Spa/Holistic Wellness
• soft color palette, spa related products, energy cleansing theme, relaxation, self-care items, can include larger crystal clusters, loose crystals with muslin bags, packaged products, PURE Earth Collection
• Soft lighting effect, neutral color background, shadows cast by plants, dried flowers, natural stone, wood props
Selection of 8 products: Reveal Boxes, Himalayan salt, Crystalline Facial Grid, Cleansing Herb Bundles, mini pendulum necklaces, pendulums, Luna Grid, mini crystals, muslin bags
Selection of 8 products: GLOW/SUBLIME gua sha tools, PURE palm stones, matte loose crystals, muslin bags, Brazilian geodes, crystal towers, crystal candle holder, Ritual Kit, pendulums
Selection of 8 products: wall hanging (ground + purify/clear + amplify), cleansing herb bundles, PURE palm stones, Luna Grid, mini crystals, muslin bags, large amethyst crystal, Cleanse + Elevate
