Vol. LXVI Np. 21 Omaha, Nabr.
21 Shavat, 5749 Friday, January 27,1M9
Phil Sokolof topples food Industry giants By Moitia Malliw Coconut and palm oils— the highly saturated fats in many cereals and snack products—will be diaqipearing from much of the American diet thanks to Omahan Phil Sokolof. Mr. Sokolof who founded Naticmal Heart Savers Asaodatioo to educate the American public to the dangcra of choleatarol announcad on the Today show last week that his new advertising campaign is worldng. For the past several weeks, Mr. Sokokif has been running full page advertisements in national publications. His ads—carrying the headline "The Poiaoaiag of Aaimlca"—are critical of American food processors for including palm oil and coconut oil in their products. "Tropical oila contain more saturated fat than lard. Food processors 'deceive' the Amaricaa consumer by claiming' theae products are choleatorol faaa. When they are ingested, they turn into chdeaterol in your body," Mr. Sokolof said. On the NBC television l^^gri Mr. Sokolof an-
PUl Sokolof « nouncad that Rakton Purina Co., General Milla, Inc., Quaker Oata Co., Borden Inc., and Pillsbury Co. are removing palm and coconut oils from their products. These companies follow a number of othtrs including Kellogg's, Sunshine Bi^ cults and Pepperidge Farms who have aniinnnred that tropicd t>ar-wiffbe withdrawn fdlowing the reformulatioo (A their products. Mr. Sokolof, a multi'mil-
terol in causing death from heart trouble. His latest advertising campaign—at first heraUed as "irresponsible" -by several of the companies cited in the ads—has proven to be hi^y successful, Mr. Sokolof told the Jewish Press. Since tlie ad campaign has begun, national broadcast anid print media have sought him out for inter views. His uppetmux on the Today shmr brought his campaign into the h<m>es of milliona of American constmiers. "I'm elated at the success of this campaign," Mr. Sokolof said, iddkgthat,"not only are hundreds of products being reformulated, but the national media has communicated our message to the American public and much needed cholesterol awareneas will result."
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Upa Manufacturing Co., founded the National Heart Savers Aaaocaatiaii with his own money to launch a crusade of education geared toward the danger of choles-
Mr. Sokolof's ad on Page 12.
on Page 5, and
Buffet buys Borshejm's; family stays as managers The aale of Borshaim's jeweky store to investor Warren Buffet haa been announced. Expected to be finalized hi March, the sale provides for 80 per cent of the businaaa to be aoU to Beriuhire Hathaway, Inc., Buffett's flagship entarpriae which ia now traded <HI the New York Stock Exchange. The remaining interest will atay within the family, and the family will contimia day-toHiay managaoMot of the atora. Tl)e aale price was Dot annoaaoad ipimsdiately. "We are abaotutaly delighted by Mr aaaodatkm with Warm," aakl Ika Friadmaa, Borahaim'a pnei' dant. who with hi« (athar, bou^ UM bnafaiaaa is 19M and guidad it to aaparat<"« atatus. , "With tUs MwpwtMTtUf, wvlnfc formad toanfe* into nlataniatioMal AtUmtm family wfll eoatima to Om hnihias the •Iwmhava. Wa^ WMl#yMira ftw' H udar ajr ethar UbaUfladby mm giiMlBi
tions as a multi-billionaire and a highly regarded investor, also is known for his loyalty to Omaha and for a down-to-earth atyle where transactions are cloaed with one page agreements, a handahaka, and aehack for mOHans of doCars. This type of u^iroach w^ displayed by Mr. Biifbt a Um years ago whan heparchaaed coDtraOinghitanMt in Nabraaka Furniture Mart. Bjpn)Mim's has captured natiatal attention by building a dipartment-eiiad at<*e araoMi what is Ifluiy the brgift family-ownad indsoaitet Jewelry and gift aalaetlon entity in the Unitad Statae. Aocording to the annooapmnt, the atora haa •ttrwtad aj<cka>ai dfaataia from wan iMqrDBd Omaha's piwrilaaana-
Alan, and hia aona-in-law, Donald Yale and Marvin Cohn, said the store carved out market ahare not so much with glitx and promotion, but more by word-ofmouth endoraements from satiafiad patrona. "Selection and preeentation are important," Mr. Friedman aaid, "but truat and vaioa have bean our key." And that, aakl Mr. Friedman, shnply will not changa with the aale. According to the annoQiKiaaMnt, nagotiationa wara oonpletad hi two alMrt maatinga without attomaw* and affountanta, and Mr. Buffet waa quoted u aayint,"rd rather have Ike's word than an auditor's certificate any day."
^^ Swap rumor
•uy , BRUSffiLfNJrA) - A PahitlBlHi tarwriii aetvtag a Ills aiatanca for fataJly attacUqg Jawiah achookhilIWi that Borahaim's aBDMBtly dran in Antwerp warlv 10 yaara afo oouU be freed mwwantarfly, aocanfiag to iilliBiail /apcrt< hira, AutboritliaharawiMUiw '"IT thT mwi hr ainlima llr.'lMMBWi, who runa far five Baldana bald c«|>tivabytbaAhaNklali wttbUa tha
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Temple Israel inaugurates scholar-in-resldence program Professor Menacbem Kellner will speak Feb. 3, 4 and 6 pn "The Art of Jewish Living," ae Temple Israel's first scholar-inreeidenoe, a program funded by a grant from the Phil and Terri Scbrager Foundation. Professor Kellner, associate professor of Jewish thought at the Univeraity of Haifa, will apeak at Friday worahbp aervicee <» "Why Jews Don't Wo«y About Belief-Or Should We? " An Oneg Shabbat will foOom. On Saturday, a 8:30 p.m. lecture and itiemairion will be "The Critical Place of Self-Therapy in JudaismHandUng Free Will and Change with our imperfect nature." Havdalah services wiUlollow. Sunday at 10 a.m., ProfesBOr Kduer will speak on "The Dangers of Perfectkmism—Judijam, Ethics and
Professor Kellner, an American who made aliyah in 1960, racaivad hia bachelor of arta, aiaater of arta and doctorate dagreaa from Washington Univeraity in St. Louis. He was a lecturer at the College of William and Mary and an assistant profeaaor at the Univeraity of Virgfaiia. In addition to the topics Profeaaor he win discuss at Temple laMenacheai Kellner rael, Dr. KeUner has qxiJuo Law." Brunch will be extanaivaly on the political aituatkm in Israel, the ongoserved. The weekend of study is ing diahigua among the var^ open to the community at ioua branches of Judaism no charge. Rabbi Aiyeh Az- and the continuing legaty of rieC^aid, "Menachem Kell- Maimonidea. ner is known as an engaging "He has received plaudits and personable speaker. The for his wit and schcdarahip entire Jewish community and is a repeat qieaker at will be better off for having numerous synagogues and such a sensitive, educated centers throughout North and committed Jew aa Men- America and larael," aaid achem in our midst." Rabbi Azriel.
Synagog ue to bestow honor m dn African leader i Deamond M. Tutu, the ferred each year by tSF Anglican Archbishop of board of truatees of the Capetown, South Africa, Stq>han Wise Free Synawho received the Nobel gogue acting on the recomPeace Prize in 1984 for his mendation of its social ac"courageoua and fearless" tion committee. It ia given stand against apartheid, "for exceptional devotion to will accq>t the 26th annual the cause of individual freeGeorge Bniasel, Jr., Memodom and social justice, in rial Award of the Stephen the spirit of the Hebrew Wise Free Synagogue in prophote." Manhattan, Jan. 30. llie award waa establiahed to honor the memory In annoaocing the award of George Bruaaal, Jr., who and Biahop Tutu's accephad been vice preiifalant of tance of the aynagogue's inthe synagogue and chairvitation to receive it in parman of ita aodal action com* son. Rabbi Balfour Brickmittee. nar, spiritual leader of the ArcUbiahop Tutu Raiorm Jawiah congragati/m, aaid the hfarlr Tiansr haa oppoaad iaJuatica with a had been choaen "aa one more burning anger." ByHagbOrgel who baa oooaiatantly fought Biahop Tutu, the Nobel TEL AVIV (JTA) -" for tba aboMtka of apar^ Prize Committee saki, ia "a Ofek, Israel's first a) haid and for the entire a^- unifying aymbol for a)l aatalUte, re aterad the attrum of civil and human groups of freedom cam- moapbere and diafaitagrated righta for all paoplaa. paignera in Africa regard- 118 days after it was "To all of us, Biahop Tutu iiaa of tfaa danger to Ua own launched on Sept. 19. It had remained in orbit almoat is the paraoniflcation of the Ufa." The George Brvsaal, Jr., four timaa kmgar. than the spiritual maa who purauaa Justice with mercy and cour Memorial Award ia con- one-month life aipectaqcy. Ml," Babbi Bricfcasr aaid. Tlw award wiU be in the lorm of a ahofar, the traditkm^l ram's horn sounded onti^JawiHiNawYaaraBd uaad in anoant laraai to sound aa alarm in timae of dangar. It marka the flrat The Kallah wasfcand fsataing 0». Bon WoUaon ia baa time Biahop Tutu haa been and open to the miblk. Tko tefaadiila ia aa foOowa booarad by a Jawiah ralinUajr, J*. t7,8 p«. ffiooM inatitutlon, Rabbi Batb larail Syvagogua, 'Obaarviag Shabbat: What'a Brickaar aaid. tte maaabig lor Modara1 Ja Jawat" (oampUraantaiy babyait' ting) I n la^wnaa to tba praaanSatarday, Jan. ai, 8 pja. Utkitt. tfaa Nobel lamwate liatb Ei Synagogue. *'What'a Happaaiag to iha Jawwill dalivar an addraaa on iah FamilyT" imtftioa Uthmiap tba aiMKapartbaid ainigila. Tba ritB^lin wMaMay* (•Minr, Jan. Mt U ••*• iBf ArehbUhop Tnta^ NoTuple laraal, "RaUag a JMriah rtnily" Iworkahop and bagal bnaUaat). 1 ^^ bti FtaM Priaa dadana, la part: "Altboggfa ha baa ' anMdteBata,Boena
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Kallah weekend Schedule