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NWF | Brand Sheet

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Who We Are Taking Action to Save Wildlife, People, and the Planet. One of the nation’s largest, most trusted, and respected conservation organizations. We are a conservation, education, and advocacy organization; A member community; A Federation, with 7 regional centers and 52 state/ territory affiliates. Our Mission To unite all Americans to ensure wildlife and people thrive in a rapidly changing world.

Our Work We work on the ground in communities across America. - Wildlife Recovery and Habitat Restoration - Climate Solutions - Environmental Justice and Resilient Communities

Our Reach Our audience is wildlife lovers and outdoor enthusiasts of all kinds – multigenerational, multicultural, passionate and committed. We reach 15+ million members and supporters.

Reputation and Transparency 90% nationwide brand recognition; 81% brand trust (highest conservation NGO). - GuideStar rating: Platinum (98%) - Charity Navigator rating: 4 stars - BBB Wise Giving Accredited


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