An evergreen brand with a strong licensing programme that appeals to a wide demographic
#1
Winners of 20 licensing awards in 5 years across children and adult categories
visitor attraction for families
Huge bank of creative assets available exclusively to licensees including 17 style guides and archive with over 9,000 images
2025 February Dino Show live launched with 60 dates booked across the UK Space exhibition launches until end of year
2026
6.3+
May Jurassic Oceans exhibition launches until Jan ’27
84% brand awareness
11th
most visited museum in the world
© The Trustees of the Natural History Museum, London 2024. All Rights Reserved.
million visitors (2024)
75%
positive association
#2
most visited UK attraction