BRAND GUIDELINES EST. 2015
© LOVEALL DESIGN CO.,LLC WWW.LOVEALLDESIGN.CO
o3 BRAND 04 Mission Statement 05 About Allison 06 VISUAL REPRESENTATION 07 Concept x Vision 08 Mood Board 09 Colors, Logos, Fonts 10 CONNECT WITH US 11 Social Media 17 Contact
MY
MISSION STATEMENT Loveall Design Co seeks to spread the joy with blooming hand-painted florals and inspirational lettering.
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Founder x Artist Allison Loveall is a self-taught artist, illustrator, and the creative behind Loveall Design Co. Based in Phoenix, Arizona, she is a wife and stay-athome mom of three with a love for faith, art, and homemaking. Her creative journey began in 2015 and grew into Loveall Design Co., a brand rooted in her Christian faith and known for her signature faithbased artwork, hand lettering, and Bible-inspired designs. Over the years, her creativity has grown alongside her life, blending her love for art with motherhood and homemaking. Today, Allison shares everything from art and faith to motherhood and everyday life at home. Her hand-painted sourdough loaves have gone viral online, reaching millions and becoming a unique extension of her artistry. At the heart of everything she creates is a desire to find—and create—beauty in the everyday.
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VISUAL
Blooming. Vivid. Delightful. Inspirational.
BRAND CONCEPT x VISION
#123456
Loveall Design Co conveys warm, vivid, and blooming floral designs along with inspirational, modern hand-lettering. Designs are produced on stationery, calendars, notebooks, book covers, drink-ware, phone cases, home decor, and more.
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COLOR SCHEME
#E2AA98
#FFEBE1
#D2946D
#E5C3AB
#DBBD74
#636E4B
#AFAD79
#DFDEBB
#719690
#95B1A8
ALTERNATIVE LOGO
MAIN LOGO
FONTS NOIR
COURIER PRIME
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYZ
COOPER BT ABCDEFGHIJKLMNOPQRSTUVWXYZ
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MOOD BOARD
WWW.LOVEALLDESIGN.CO
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CONNECT WITH ME
SOCIAL MEDIA Allison has cultivated a community on social media that offers perfect opportunities to share about partnerships & collaborations.
170k+ followers 4.9k+ followers and over 26M+ and 3.3M monthly views impressions
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212k+ followers and over 20M+ views
Signing my published Calendar in Barnes & Noble in NYC
PAINTED SOURDOUGH a combination of my love for homeaking and art that lead to a social media sensation
In 2022, I ventured into the world of sourdough simply to make bread for my family and start a new hobby. After getting the hang of baking loaves, I got inpired to combine my love for art + sourdough by painting my flowers on loaves.
I never would have imagined that these loaves would go viral and reach over 20 million views. People across the world have been inspired to paint sourdough.
SOCIAL MEDIA STATS 44,185,000+ painted sourdough views combined on Instagram
37,679,100+ painted sourdough views combined on TikTok
81,864,100+ painted sourdough views combined on both social platforms
“A stay-at-home mom became an Instagram star when she discovered 'sourdough painting' and helped turn it into social media's latest wholesome craze” -Business Insider
The Painted Sourdough got me featured in articles from:
My Designs in the kitchen
My Designs in the kitchen
My Designs in the kitchen
GRADUATION CAP TOPPERS
5,000+ graduation cap toppers sold $250K+ in revenue
In 2016, I hand-painted my first graduation cap for a client. Since then, I have created thousands of designs for graduates across the US. My designs have continued to be best sellers on ETSY for years. These toppers are printed onto a thick durable card stock that customers place directly onto their caps using a set of sticky dots on the corners. It is such an easy way to decorate caps and commemorate their acheivements.
GIFTS a parternship that features my faith-based artwork on hundreds of gift items
best selling Bibles on
CONTACT US Allison Loveall 401 W Lone Cactus Ln Phoenix, AX 85027 allison@lovealldesign.co 602.752.6241 Beth Hooker Jewel Branding & Licensing beth@jewelbranding.com 901.619.7754