Day 1 NEWS, DEALS AND MORE
Jewel Highlights Brands and Artists that Tell a Story Jewel Branding & Licensing (Jewel) will be highlighting key initiatives and new clients at this year’s Licensing Expo. “We’re excited for another great Licensing Expo where we get to meet with so many new and existing partners,” says Julie Newman, founder, chief executive officer, Jewel Branding & Licensing. “With an increased focus on sustainability, we remain committed to showcasing our causerelated and female-founded brands, as well as diverse portfolio of talented artists and designers.” ■ The New York Botanical Garden (NYBG) licensing program is enriched by the brand’s extraordinary heritage, beautiful living collections and one-of-a-kind archival botanical artwork collection, which offer a unique opportunity to align with NYBG in supporting its mission to educate, study and preserve nature. Licensed in 15 countries across four continents, the program continues to experience significant global growth. ■ The Frank Lloyd Wright Foundation works to advance Wright’s design legacy and expose new audiences to the innovation it inherently drives. FLWF works closely with licensees to incorporate Wright’s archival materials and design principals. Licensed products demonstrate Wright’s revolutionary American style of architecture, beginning with careful selection of materials down to meticulous construction of every detail. ■ National Wildlife Federation is one of the world’s oldest and most trusted wildlife conservation nonprofits focused on protecting America’s natural resources for wildlife, for ourselves and future generations. The Landmark Project partnered with NWF to launch a sustainable collection of graphic tees, sweatshirts, headwear and accessories that reintroduces a beloved childhood hero, Ranger Rick. ■ SCOUT, the brand renowned for fashionably functional totes and accessories, has signed multiple new partners to expand its presence as an iconic lifestyle brand. In the search to find unique and distinct styles from global artists, Jewel has organically grown its roster into a diverse portfolio of artists who tell compelling stories through their art. ■ In the past year, Jewel has launched many Artist Series programs, where manufacturers and retailers highlight various, diverse artists with different viewpoints. Berkshire Blanket and Home continues to expand with its Artist Series collection of throws and robes highlighting EttaVee, Creative Ingrid and Mia Charro. The colorful warm, cozy throws have been strong sellers at a wide range of retailers. Crayola introduced an artist series coloring book featuring the art of Mia Charro, CatCoq, Tania Garcia and Alja Horvat. ■ Me and My Big Ideas partnered with CatCoq on a travel-themed Be Happy Box, which included an adorable retro water bottle, pouch, stickers and stationery. MAMBI also launched a collection of Happy Planner x Breathe Live Explore by Oris Eddu planners and accessories. ■ Whiskey Ginger, founded by Loni Carr and Brett Gramse, is inspired by the characters who inhabit the wild lands of Bozeman, Mont. The brand has experienced significant growth with partnerships, including drinkware with Tervis, a cocktail book with Hardie Grant, gifts and décor with Primitives by Kathy and most recently the launch of a multi-SKU men’s grooming and HBA line from Argento. 58
MAY 21, 2024
■ EttaVee, renowned for its vibrant and lively creations by artist, Jessi Raulet, launched a gift collection with Enesco, available at Hallmark Stores. The brand introduced a new partnership with Koi Scrubs for a colorful collection of hospital scrubs. Stay tuned for major partnerships to be announced in 2025. Jewel has seen a significant rise in creative collaborations, where high-profile manufacturers and retailers are highlighting female artists and designers and want to tell their stories. ■ Nikki Chu, renowned interior designer and artist, introduced a new wall art collection with LeftBank Art. The Nikki Chu x Leftbank Art collection features an array of 22 pieces, each a testament to the designer’s penchant for blending luxury and style seamlessly. Chu’s highly successful partnership with York Wallcoverings includes peeland-stick wallcoverings with recent expansion into traditional wallpaper, which launched at High Point. ■ In celebration of International Women’s Day and Women’s History Month, artist and influencer, Oris Eddu, partnered with fashion brand, alice + olivia. Launched on International Women’s Day, this partnership marks a significant moment where art, fashion and empowerment converge to celebrate the strength of women globally. ■ Simplified, the best-selling brand of planning and organization tools for busy women founded by Emily Ley, partnered with Fit + Fresh for a line of colorful lunch totes, which are available Target. ■ Plum Pretty Sugar, a leading bridal experience brand, has further expanded its partnership with electronic invitation service, Greenvelope, to develop an elegant range of Plum Pretty Sugar digital stationery for wedding-related celebrations. The collection is available exclusively on Greenvelope.com. Jewel has signed several new clients that will be debuting at Licensing Expo, including Museum of Fine Arts Boston and Krissy Mast. As leaders in trend-forward design, Jewel is focused on compelling licensing programs as well as creative services that can help manufacturers and retailers stay ahead of the curve. For more information about all of its services and the brands and artists in the agency’s portfolio, visit Jewel at booth C134.
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