JBL STEAM Education Inspiration

STEAM IDEATION

S CIENCE. E NGINEERING. T ECHNOLOGY. A RT. M ATHEMATICS.

STEAM IDEATION

S CIENCE. T ECHNOLOGY. E NGINEERING. A RT. M ATHEMATICS.

The rapidly growing STEAM toy market favors products that combine creativity, science, and culture to stand out at retail. Cultural institutions offer manufacturers a clear advantage—trusted brands, mission-driven storytelling, and evergreen content that resonates with buyers and parents alike. JBL represents leading institutions with strong consumer awareness, built-in educational credibility, and rich creative archives, providing distinct STEAM storytelling lanes ready to be translated into scalable, shelf-ready product lines.

Science, Nature & Discovery Through Play

BRAND APPEAL

• A National Historic Landmark and worldrenowned scientific institution

• A leader in plant science, conservation, ecology, and hands-on learning

• Offers unmatched authenticity and credibility for nature-based STEAM and play products

• Strong global licensing program, engagement, and sell-through across categories

KEY THEMES

• Botany & Gardening for Kids

• Nature Exploration & Outdoor Play

• Sustainability & Eco Learning

• Sensory Nature Play

• Science-Based Activity Kits

Global Art, Culture & Creativity for Curious Minds

BRAND APPEAL

• One of the world’s most respected museums with world-class art collections

• Global brand recognition and rich storytelling across cultures – including European, Islamic, Asian, and ancient Egyptian art collections

• Global licensing program and high audience engagement (14M social followers)

• Supports cross-cultural learning and creative thinking

• Perfect anchor for thoughtful, educational, curiosity-led play

KEY THEMES

• World cultures & global art

• Pattern, design & fine motor skills

• Storytelling through art

• Historical exploration

• Early learning with a cultural twist

Creativity, Color, & Imagination for Young Artists

BRAND APPEAL

• One of the most celebrated and influential artists of the 20th century, with cross-generational appeal

• Rich themes of nature, abstraction, creativity, and emotional expression

• Ideal for art-forward, sensory-rich play

• Strong female empowerment story from an iconic creative visionary

KEY THEMES

• Color theory for kids

• Abstraction & imagination

• Art & nature intersections

• Mindful creative activities

• Girls-in-art empowerment

Educating Young Explorers about Wildlife, Climate, & Conservation Through Play

BRAND APPEAL

• Mission is to unite all Americans to ensure wildlife thrive in a rapidly changing World

• Engages millions through education, advocacy, and community programs

• America’s largest, most respected wildlife conservation organization

KEY THEMES

• Mindful products with a purpose and/or give back opportunity

• Nature-based activities

• Gardening for kids

• “Adopt Wildlife” plush toys

TRACK & TRAIL KIT

LIGHT UP TERRARIUM

Creativity, Architecture & Design Thinking Through Play

BRAND APPEAL

• One of the most iconic and influential architects of the 20th century

• Renowned design authority in geometric patterning, stained glass, textiles, and organic architecture

• Inspires hands-on building, problemsolving, and creative play

• Supported by a mission-driven Foundation focused on education and legacy preservation

• Creator of 8 UNESCO World Heritage–listed buildings

KEY THEMES

• Foundational Play – Blocks & Building

• Geometric Patterns & Design

• Creative Problem-Solving

• Art and Craft Expression

• Organic Architecture & Nature Inspired Design

Science, Nature & History for Curious Explorers

BRAND APPEAL

• One of the world’s most trusted and recognizable natural history museums

• Home to 80M+ fossils, animals, minerals, and natural wonders that spark curiosity

• A global leader in biodiversity, climate, science and hands-on STEAM education

• Trusted by parents and teachers seeking credible, science-backed learning

• Rich visual archives and specimens ideal for kid-friendly products

• Inspires exploration, discovery, and a lifelong connection to nature

• Massive global footprint with millions of annual visitors

KEY THEMES

• Dinosaurs, Fossils, Wildlife, Biodiversity

• Earth Sciences: Rocks, Minerals, Volcanoes

• Oceans, Insects & Natural Wonders

• Science Experiments & Discovery Play