A MUSEUM ON A MISSION CHRONICLING HISTORY ONE SONG AT A TIME The Country Music Hall of Fame® and Museum collects, preserves, and interprets the evolving history and traditions of country music. Through exhibits, publications, and educational programs, the Museum teaches its wide range of audiences about the enduring beauty and cultural importance of country music. Among the mostvisited history museums in the United States, the Museum was awarded the National Medal of Arts. This is the United States’ highest honor in the arts.
“As the world’s largest repository of country music history, the country Music Hall of Fame and Museum preserves history, honors giants of the genre, and inspires future generations to write their own songs about the American story.” —— National Medal of Arts October 21, 2024
THE MUSIC FOLK HEROES TO TODAY’S GLOBAL STARS From humble roots to rhinestone suits, Americana singers to stadium-show stars, this music soundtracks the daily lives of listeners around the world. Its shared truth and timeless themes of joy and heartbreak inspire fans across generations. The tools of this American tradition live in the vast collection here at the Country Music Hall of Fame and Museum in downtown Nashville. Each instrument, each piece of stage wear or pair of boots remain as singular and storied as the singers and pickers who used them to create music that resonates across time.
THE DEFINITIVE COLLECTION TELLS THE STORY OF AMERICAN ROOTS MUSIC The Museum’s collection of American roots artifacts is unrivaled. Priceless instruments, hand-crafted boots and guitar straps, painstakingly customized rhinestone suits—these are the visual language of country, Americana, blues, and beyond. From Bob Dylan’s flowered hat and Glen Campbell’s red resonator guitar to Gram Parsons’s Nudie suit, with its chain-stitched weed leaves, pills, poppies, and flames, these pieces each have a story.
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500,000 images related to the history of country music
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300,000 recordings
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40,000 moving images
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1,000,000 clippings and media press releases
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600 musical instruments
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75,000 posters including the Hatch Show Print collection
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5,000 linear feet of print materials
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2,500 items of stage wear, clothing, and accessories
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Thousands of additional objects illustrating the lives and careers of performers, industry figures, and the culture of country music
MUSEUM VISITOR PROFILE
DIGITAL AUDIENCE
AVERAGE HOUSEHOLD INCOME
2025 WEBSITE VISITORS
2025 MUSEUM VISITORS
$109K
1,370,128
10,559,494 Website page views
AGE BREAKDOWN GENDER
4,646,034
34 %
35
Unique web visitors
30 25 %
25 20
24 %
FOLLOWERS
16 %
15
268,022 (23% 45-54)
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FOLLOWERS
603,970 (30% 65+) FOLLOWERS
215,569 (30% 65+) FOLLOWERS
54,627 (followers are 26% 45-54, but reached audience majority is 24% 25-34)
COUNTRY MUSIC IN 2026 COUNTRY IS GROWING IN THE U.S.
COUNTRY GOES GLOBAL
• 63.8B U.S. on-demand streams in H1 2026
Country is expanding beyond its traditional North American audience
• #4 largest U.S. music genre
• +11.8% global ex-U.S. streaming in H1 2026
• Overall U.S. streams reached 732.7B, up from 696.6B in 2025 • Country is gaining ground as R&B/ hip-hop’s share shifts
• 15%+ growth in select European markets • Key growth regions: UK & Ireland Australia & New Zealand Nordic countries Benelux
Country isn’t just growing—it’s becoming a global force in music.
INSPIRED BY THE COLLECTION
RETAIL Your engagement with the Country Music Hall of Fame and Museum helps ensure the careful preservation of treasured artifacts, the education and inspiration of audiences around the world, and the continued vitality of one of America’s most-visited history museums.
“You ask what makes our kind of music successful. I’ll tell you. It can be explained in just one word: sincerity.” —— Hank Williams Member • Country Music Hall of Fame
COUNTRY & WESTERN FROM ROOTS TO RHINESTONES
Ablaze with vibrant colors and sparkling with rhinestones, country music performers have been lighting up stages and turning heads in spectacular, custom-designed Western wear since the late 1940s. Under dim lights and thick smoke, musicians in honky-tonks and nightclubs had to go the extra mile to command an audience’s attention.
COUNTRY & WESTERN
SUITING THE SOUND COUNTRY STARS SHINE BRIGHTER Country music’s golden decades brought a bold new sense of style to the sound. From dazzling rhinestones and fringe to towering hats, embroidered boots, and unforgettable stage suits, the artists of the mid-century to the ‘70s, ‘80s, and ‘90s made every performance a celebration.
SUITING THE SOUND
SUITING THE SOUND
TOOLS OF THE TRADITION FROM THE HANDS OF LEGENDS Our collection is home to hallowed instruments, hand-scrawled manuscripts, and countless iconic implements that span the history of country music.
“This Museum has been telling the story of our country principally through the treasures of country music, which were once the instruments and implements that working-class people used to turn their sorrows and joys into song.” —— T Bone Burnett
TOOLS OF THE TRADITION
TOOLS OF THE TRADITION
TOOLS OF THE TRADITION
PARTNER SUPPORT • In-house marketing and public relations teams with engaged audiences and strong industry relationships • Support in developing engaging marketing campaigns • PR collaboration with licensees to cross-promote initiatives and amplify messaging with music press placements and beyond • On-site photoshoot and event opportunities • Retail presence at The Museum Store • Social media and marketing support through @CountryMusicHOF social channels and email lists
CONTACT INFO Beth Hooker VP of Licensing 901-619-7754 Beth@jewelbranding.com