The Now You Know Secondhand Fashion Catalogue is a cleverly disguised couture magazine that aims to raise awareness on the current global crisis caused by collective consumer habits, as well as providing an effective, trendy solution of buying secondhand.
Fashion is a personal statement that can represent both creative expression and ethical values. I want to help people connect what they wear with the values they advocate. Expanding beyond the borders of functionality and aesthetics, fashion has the potential to inspire change.
As consumers, we are becoming conscious and educated about what we put ‘in’ our body, like choosing Fairtrade and Organic, so shouldn’t it be time that we do the same with what we put ‘on’ our body?
This is a personal exposé that aims to increase global awareness on environmental impacts of fashion, and promote a stylish up-cycling trend for mainstream audiences.
