2016-2017 PALMY AWARDS
Recognizing the best in S.C. newspaper advertising
BEST OF SHOW
Under 8,500 Division
The Voice of Blythewood and Fairfield County
Ashley Ghere AND Laura’s Tea Room
FIRST PLACE
8,500-25,000
take away from the business message. Great ad!
Judges’ Comments: Love the angles in this ad. It immediately caught my eye. The photos are
SECOND PLACE
2016-2017 PALMY Advertising Awards
FIRST PLACE
Home and Garden Furnishings
Under 8,500 Division
The Voice of Blythewood
and Fairfield County
Ashley Ghere AND Reese’s Plants
Judges’ Comments: Creative ad with unique placement of plants to showcase nursery during football season. Nice tie-in with local teams!
2016-2017 PALMY Advertising Awards
FIRST PLACE
Home and Garden Furnishings
8,500-25,000 & Over 25,000 Divisions Combined
Herald-Journal
Debbie Brown AND Budget Blinds
Judges’ Comments: Interesting layout choice, which gives the subject matter more appeal.
Muted color choice adds to the appeal.
THIRD PLACE
Home and Garden Furnishings
8,500-25,000 & Over 25,000 Divisions Combined
The Post and Courier
Lonn Bradley AND Best Buy Blinds 2016-2017 PALMY Advertising Awards
2016-2017 PALMY Advertising Awards
FIRST PLACE
Furniture or Office Furnishings
Open Division
The Journal Vicki Tymon and Sandy Peirce AND Carolina Furniture & Interiors
Judges’ Comments: Loved the background - would drive from here to the store to sit in that chair. Made us all inhale when we first saw the ad.
FIRST PLACE
FIRST PLACE
Outdoors/Recreation
8,500-25,000 & Over 25,000 Divisions Combined
Bluffton Today Natalie Woods AND Golf Club at Hilton Head Lakes 2016-2017 PALMY Advertising Awards
Judges’ Comments: Clean, simple, easy to understand, and easy to respond. Sometimes simple is the best.
SECOND PLACE
Outdoors/Recreation
8,500-25,000 & Over 25,000 Divisions Combined
Carolina Gateway
Lori Sistare and Tim Dawkins AND Lancaster Speedway 2016-2017 PALMY Advertising Awards
2016-2017 PALMY Advertising Awards
FIRST PLACE
Automotive
Under 8,500 Division
Pickens County Courier
Emily Wright AND Benson Ford
Judges’ Comments: Simple but classy presentation, great use of classic Christmas colors. Loved the Santa hat on the Ford logo.
2016-2017 PALMY Advertising Awards
FIRST PLACE
Automotive
8,500-25,000 Division
Bluffton Today Ally Hughes AND Hilton Head Honda
Judges’ Comments: Superb job designing an automotive ad that doesn’t look like EVERY OTHER AUTOMOTIVE ad out there (photos of many trucks, cars, etc. with pricing...) This is more imaginative, and the coupon makes it enticing. I would venture to say that this ad helped Hilton Head Honda get several potential customers in their door!
8,500-25,000
2016-2017 PALMY Advertising Awards
FIRST PLACE
Automotive
Over 25,000 Division
The Post and Courier
Jason Clark and Austin Rowsey AND Palmetto Ford
Judges’ Comments: Liked the use of the text in the ad. The car breaking through the paper is a good graphic, but the text made you want to continue reading.
THIRD PLACE
Napoli
Bailey Ford
2016-2017 PALMY Advertising Awards
FIRST PLACE
Fashion Under 8,500 Division
The Lancaster News
Lori Sistare and Tim Dawkins AND Anna
Laura’s Boutique
Judges’ Comments: Loved the lips, background and color combos and clothing on models. Great choice of fonts.
2016-2017 PALMY Advertising Awards
FIRST PLACE
Fashion
8,500-25,000 & Over 25,000 Divisions Combined
The Post and Courier
Melissa Kelley and Ashley Castanas AND Charleston Exchange
HolidayInn Mt.Pleasant,SC
250JohnnieDoddsBlvd
Apr19 • 6-10pm
*VIPpresalew/purchase of$10charityticket
Apr20 • 9am-9pm
Apr21 • 9am-8pm
Apr22 • 9am-7pm* *50%offselectitems
Grabyour girlfriends and P andearn upto 75% ofyoursales!
Judges’ Comments: Unexpected color combination along with use of the Client’s inventory and clipping paths make this a charming First Place winner. Definitely says “fashion.”
2016-2017 PALMY Advertising Awards
SECOND PLACE
Fashion
8,500-25,000 & Over 25,000 Divisions Combined
Bluffton Today
William Ginter AND Tanner Doncaster Outlet
2016-2017 PALMY
Advertising Awards
THIRD PLACE
Fashion
8,500-25,000 & Over 25,000 Divisions Combined
Carolina Gateway
Lori Sistare and Tim Dawkins AND Anna Laura’s Boutique
2016-2017 PALMY Advertising Awards
SECOND PLACE
Jewelry, Florists and Gift Shops
8,500-25,000 Division
The Sumter Item Rosie Peavy and Mark Pekuri AND Elephant Ear Gallery
Sale Items throughout the shop for the entire week of July 18 - July 23 with goodies to nibble on every day! Special orders taken for Christmas merchandise.
Open 10:00am - 5:30pm Daily
Book Signing Thursday, July 21 3 - 5pm “Charleston and The South”
672 Bultman Dr • Sumter, SC (Next to Gary’s Florist)
803-773-2268
FIRST PLACE
Comments: A
THIRD PLACE
2016-2017 PALMY Advertising Awards
Drug, Beverage, Specialty Food or Grocery Ad
Under 8,500 Division Pickens County Courier Emily Wright AND Six Mile Farmer’s Market
Judges’ Comments: Excellent use of color against white backgrounds with the necessary
background.
SECOND PLACE
Drug, Beverage, Specialty Food or Grocery Ad
Under 8,500 Division
The Voice of Blythewood and Fairfield County Ashley Ghere AND Sweet Pea’s Ice Cream Parlor & Eatery 2016-2017 PALMY
Drug, Beverage, Specialty Food or Grocery Ad
8,500-25,000 & Over 25,000 Divisions Combined Charleston City Paper Tiffany Waldorf and Colby Chisholm AND Snafu
Judges’ Comments:
Drug, Beverage, Specialty Food or Grocery Ad
8,500-25,000 & Over 25,000 Divisions Combined
2016-2017 PALMY Advertising Awards
THIRD PLACE
Drug, Beverage, Specialty Food or Grocery Ad
8,500-25,000 & Over 25,000 Divisions Combined
Herald-Journal
Debbie Brown AND McDowell Farms
2016-2017 PALMY Advertising Awards
FIRST PLACE
Restaurants/Nightlife
Under 8,500 Division
The Voice of
Blythewood
and Fairfield County
Ashley Ghere AND Laura’s Tea Room
Judges’ Comments: A great ad. Made you want to join those women for Tea. Loads of fun and out of the ordinary by celebrating women of all ages enjoying each others company.
SECOND PLACE
Restaurants/Nightlife Under 8,500 Division
The Lancaster News
Donna Stokes and Tim Dawkins
2016-2017 PALMY Advertising Awards
FIRST PLACE
Restaurants/Nightlife
8,500-25,000 & Over 25,000 Divisions Combined South Strand News
Melissa Kelley and Lisa Johnson AND Island Treats Ice Cream Shop
Nowundernew management, bringing Joy to theworld!
JoinusforourRibbonCuttingMay9th from5-6pmandenjoy FREESAMPLES
Validuntil5/29/16
36 flavors ofHershey’sIceCream HardorSoftServe FrozenYogurt Cappuccinos&Coffee Sundaes,Sodas,Shakes, ItalianIce&IceCreamCakes ElJayPretzelslocallymade DoggieSundaes
COMING SOON
Hotdogs w/optionofanElJaypretzelbun famousSmithHotdogsfrom Erie,Pa.Theofficialhotdogofthe PittsburghPenguins&the UniversityofPittsburghPanthers
Sun:12:30-9pm,Mon:11am-6pm,Tues-Sat:11am-9pm Hours: GEPL-1446634 Pickupa MemberCard foryourwholefamily! Buy7cones&get the8thcone FREE! Kids, 12&undercolorthis andbringitinandall thekidsinyourfamily willgetakidssizeice creamonacakecone forFREE
LocatedintheIslandShops@10659OceanHwy,PawleysIsland Questions?CallJoy(843)314-9145
Judges’ Comments: Great call to action, free samples, new management, clean with a lot of information that you don’t get tired of reading.
2016-2017 PALMY Advertising Awards
SECOND PLACE
Restaurants/Nightlife
8,500-25,000 & Over 25,000 Divisions Combined
Charleston City Paper Tiffany Waldorf and Hollie Anderson AND Hyman’s Seafood
8,500-25,000 & Over 25,000 Divisions Combined
2016-2017 PALMY Advertising Awards
FIRST PLACE
Events/Cultural Entertainment
Under 8,500 Division
The Lancaster News
Lori Sistare and Tim Dawkins AND See Lancaster
Judges’ Comments: The layers within the ad to create the texture just made this ad stand out. The curtains over the ornament was clever and a great way to visually show an “unveiling.” Well done.
2016-2017 PALMY Advertising Awards
FIRST PLACE
Events/Cultural Entertainment
8,500-25,000 & Over 25,000 Divisions Combined
Charleston City Paper
Scott Suchy and Shelby Tamres AND Windwood Farms
Judges’ Comments: Ingenious graphics - clean, clear and concise!
2016-2017 PALMY Advertising Awards
SECOND PLACE
Events/Cultural Entertainment
8,500-25,000 & Over 25,000 Divisions Combined
The Post and Courier Melissa Kelley and Claire Linney AND Brad and Jennifer Moranz
8,500-25,000 & Over 25,000 Divisions Combined
MarkyourcalendarandplantoattendtheLowcountry’s #1eventforyouandyourfurryfamilymembers!
Funandeducationalpresentations,adorableadoptablepets,doorprizes andlotsoflocalbusinesseslookingforwardtomeetingyouandyourpets!
6 stitches in the face. We are here for you no matter what the emergency.
www.CannonHospital.org
Judges’ Comments: The tag line “one stolen base/six stitches in the face” combined with the great sports photo caught my attention on the page immediately. Excellent reminder of life’s accidents that can happen any day anywhere.
THIRD PLACE
2016-2017 PALMY Advertising Awards
FIRST PLACE
Health Services
8,500-25,000 Division
Bluffton Today Natalie Woods AND Riverside Women’s Care
Judges’ Comments: Ad copy provides illustrates convenience of multiple locations and provides details about practive. Good use of color.
8,500-25,000
FIRST PLACE
Health Services
Over 25,000 Division
The Post and Courier
Judges’ Comments: Attention getting ad, and appropriately tied to sports, since
2016-2017 PALMY Advertising Awards
FIRST PLACE
Use of Advertising for Non-profit Community Service Under 8,500 Division
Daniel Island News
Jan Marvin and Ronda Schilling AND East Cooper Community Outreach
Judges’ Comments: This ad was great. Loved the varied color got your attention and communicated clearly what was going on. A true stand out.
Foursome price
SECOND PLACE
Use of Advertising for Non-profit Community Service
Under 8,500 Division
The Lancaster News
Lori Sistare and Tim Dawkins AND Lancaster SPCA 2016-2017 PALMY Advertising Awards
8,500-25,000
2016-2017 PALMY Advertising Awards
THIRD PLACE
Use of Advertising for Non-profit Community Service
8,500-25,000 & Over 25,000 Divisions Combined Carolina Gateway Lori Sistare and Tim Dawkins AND Lancaster County Library
FIRST PLACE
Newspaper Promotion
Under 8,500 Division
The Voice of
Blythewood
and Fairfield County
Ghere
Judges’ Comments: In today’s digital world, how great is it to see a paper using its print roots as a promotion? Two quarters will get you all you need to know in one convenient location. More papers should use this effective ad.
SECOND PLACE
Newspaper Promotion
Under 8,500 Division
Georgetown Times
Terri Riley and John Cioni 2016-2017 PALMY Advertising Awards
He was in his 2nd year as President of the United States when the first issue of the Georgetown Times went to press.
Libertycannot bepreserved without generalknowledge amongthepeople.
JohnAdams (October30,1735–July4,1826)
wasthesecondpresidentoftheUnitedStates(1797-1801),havingearlierservedasthefirstvice presidentoftheUnitedStates.AnAmericanFoundingFather,Adamswasastatesman,diplomat, andaleadingadvocateofAmericanindependencefromGreatBritain.
We Wish You a Very Happy and Safe Independence Day!
FIRST PLACE
Newspaper Promotion
8,500-25,000 & Over 25,000 Divisions Combined The Post and Courier
Julie Nocida, Chris Zoeller and Robie Scott 2016-2017 PALMY Advertising Awards
Judges’ Comments: Very powerful. Very community focused. Very employee focused. Very well done.
2016-2017 PALMY Advertising Awards
SECOND PLACE
Newspaper Promotion
8,500-25,000 & Over 25,000 Divisions Combined
Carolina Gateway
Lori Sistare and Tim Dawkins
2016-2017 PALMY Advertising Awards
FIRST PLACE
Special Section/Magazine
Under 8,500 Division
The Voice of Blythewood and Fairfield County
Ashley Ghere FOR 2016 Holiday Entertaining
Judges’ Comments: Exceptionally well designed, fun and entertaining reading. Clever, well-designed ads.
2016-2017 PALMY Advertising Awards
FIRST PLACE
Special Section/Magazine
8,500-25,000 Division
The Journal Staff FOR Upstate Lake Living
Judges’ Comments: Eye catching cover, good design balance, great layout and use of photos with content, good ad placement.
Special Section/Magazine
8,500-25,000 Division
The Sumter Item Cary Howard and Paige Macloskie FOR Life is Good in Sumter 2017 2016-2017 PALMY Advertising Awards
Special Section/Magazine
8,500-25,000 Division
2016-2017 PALMY Advertising Awards
FIRST PLACE
Special Section/Magazine
Over 25,000 Division
The Post and Courier
Rachel Cook, Joni Brooks and Laurie Hellmann FOR NOLO - North in the Lowcountry
Judges’ Comments: Engaging cover, good layout, good ad placement, ample use of white space, quality content.
SECOND PLACE
Special Section/Magazine
Over 25,000 Division
The Post and Courier
Rachel Cook, Joni Brooks and Laurie Hellmann FOR Lowcountry Paws 2016-2017 PALMY Advertising Awards
2016-2017 PALMY Advertising Awards
THIRD PLACE
Special Section/Magazine
Over 25,000 Division
The Post and Courier
Rachel Cook, Laurie
and Chad Dunbar FOR Tideline
Hellmann
2016-2017 PALMY Advertising Awards
FIRST PLACE
Niche Publication or Directory Under 8,500 Division
The Press & Standard Staff FOR
Colleton Relocation Guide
Judges’ Comments: Clean, sharp photography, well laid out, “slickly” executed.
2016-2017 PALMY Advertising Awards
THIRD PLACE
Niche Publication or Directory
Under 8,500 Division
Myrtle Beach Herald
Kristyn Winch and Karie Amos FOR VISIT!
2016-2017 PALMY Advertising Awards
FIRST PLACE
Niche Publication or Directory
8,500-25,000 & Over 25,000 Divisions Combined
The Post and Courier Staff FOR My Charleston
Judges’ Comments: Great cover, clean layout, good ad placements, eye appealing to reader, and wonderful area info with good balance of local photos.
SECOND PLACE
Niche Publication or Directory
8,500-25,000 & Over 25,000 Divisions Combined
The Sumter Item Cary Howard FOR Lakeside April/May 2017 2016-2017 PALMY Advertising Awards
2016-2017 PALMY Advertising Awards
THIRD PLACE
Niche Publication or Directory
8,500-25,000 & Over 25,000 Divisions Combined
Carolina Gateway Staff FOR Welcome to Indian Land
FIRST PLACE
Small Space Ad of Less Than 1/4 Page Under 8,500 Division
The Lancaster News
Lori Sistare and Tim Dawkins AND Encore Dance Studio 2016-2017 PALMY Advertising Awards
Judges’ Comments: Very festive and colorful. Made us all want to take dance lessons.
SECOND PLACE
Small Space Ad of Less Than 1/4 Page Under 8,500 Division
and
Ashley Ghere AND Groomadog
Small Space Ad of Less Than 1/4 Page Under 8,500 Division
Small Space Ad of Less Than 1/4 Page
8,500-25,000 & Over 25,000 Divisions Combined
Small Space Ad of Less Than 1/4 Page
8,500-25,000 & Over 25,000 Divisions Combined The Journal Vicki Tymon and Christy Sheriff AND Moore’s Wine, Whiskey and More 2016-2017 PALMY
FIRST PLACE
Ad – 1/4 and Less Than 1/2 Page
Under 8,500 Division
Georgetown Times
Melissa Kelley and Lisa Johnson AND Bagel Café and Bakery 2016-2017 PALMY Advertising Awards
PancakesorFrenchToast withBacon OrangeJuice,Milk,or ChocolateMilk
Joinusfor Limited Seating! Callfor Reservations! December10th 2Seatings 8:30am&10:00am SOLD OUT!
BreakfastforChildren$10 BreakfastforAdults$12 December3rd 2Seatings 8:30am&10:00am D CallToday for Reservations
PancakesorFrenchToastwithBacon or SpinachandFetaOmeletor WesternOmelet CoffeeBar
113WillbrookBlvd|(843)314-0371
LocatedintheBiLoShoppingCenter
Judges’ Comments: This ad had me with the milk in the girl’s hand. Great graphic with clear offer, sure to attract an audience at their event.
THIRD PLACE
Ad – 1/4 and Less Than 1/2 Page
Under 8,500 Division
Leighann Donahue and Tim Dawkins AND White Oak Manor
2016-2017 PALMY Advertising Awards
SECOND PLACE
Ad – 1/4 and Less Than 1/2 Page
8,500-25,000 & Over 25,000 Divisions Combined
The Journal
Melissa Bradley and Larry Davidson AND Vangeli’s
2016-2017 PALMY Advertising Awards
THIRD PLACE
Ad – 1/4 and Less Than 1/2 Page
8,500-25,000 & Over 25,000 Divisions Combined
Bluffton Today
William Ginter AND Smith Plastic Surgery
Ad – 1/2 Page or Greater
FIRST PLACE
Ad – 1/2 Page or Greater 8,500-25,000 & Over 25,000 Divisions Combined Herald-Journal
Debbie Brown AND Johnson Farms 2016-2017 PALMY Advertising Awards
Judges’ Comments: While in such a large ad it’s very easy to use too many different fonts, the designer was careful to use
a few. Nice, strategic pops of signature colors and skillful use of transparency. Cute pumpkin icons at the bottom, by
2016-2017 PALMY Advertising Awards
THIRD PLACE
Ad – 1/2 Page or Greater
8,500-25,000 & Over 25,000 Divisions Combined
Bluffton Today Natalie Woods AND Coastal Bedding
2016-2017 PALMY Advertising Awards
FIRST PLACE
Use of Color Under 8,500 Division
The Lancaster News
Lori Sistare and Tim Dawkins AND Lancaster Jewelers
Judges’ Comments: Nice ad. Colors are well selected. It’s hard to make seasonal ad stand on its own when red & green are the “usual” colors for Christmas. Very good use of gradients.
SECOND PLACE
PLACE
2016-2017 PALMY Advertising Awards
FIRST PLACE
Use of Color
8,500-25,000 & Over 25,000 Divisions Combined
The Post and Courier
Melissa Kelley and Claire Linney AND Brad and Jennifer Moranz
Judges’ Comments: Loving the shades of blue used and the font gradient orange color really pops! Excellent!
SECOND PLACE
Use of Color
8,500-25,000 & Over 25,000 Divisions Combined Herald-Journal
Jessica Newman and Dillon Bond AND Carolina Vision Associates 2016-2017 PALMY
SECOND PLACE
2016-2017 PALMY
Advertising Awards
FIRST PLACE
Miscellaneous Ad
Under 8,500 Division
The Lancaster News
Lori Sistare and Brian Meadows
AND Lancaster County Natural Gas
Judges’ Comments: This ad won first because it stopped me in my tracks. The picture, in this case, effectively evoked emotion and told a story. A beautifully-conceptualized ad.
SECOND PLACE
Miscellaneous
8,500
THIRD PLACE
FIRST PLACE
Miscellaneous Ad
8,500-25,000 & Over 25,000 Divisions Combined
Carolina Gateway Lori Sistare and Tim Dawkins AND Lancaster County Natural Gas 2016-2017 PALMY Advertising Awards
Judges’ Comments: Cute headline. The graphic is stunning. The message is clear on this dynamic ad
2016-2017 PALMY Advertising Awards
SECOND PLACE
Miscellaneous Ad
8,500-25,000 & Over 25,000 Divisions Combined
The Post and Courier
Laurie Tardiff
CONGRATULATIONS!
