Branding Style Guide
Jakob Mills
Contents
Contents
About Mission Values
Logo Colors
Typography
Design Elements
About
Who am I?
I am a Creative Mass Media major at the University of Memphis. My areas of experience include photography, videography, multimedia, design and AP style writing. You can find me in my free time playing the guitar, riding a skateboard, or taking pictures, just not all at the same time.
Mission Values
&
My mission:
To venture out into new places with my creative skills; to remain loyal in my work to my supporters, clients and coworkers; to have a sense of and share peace through my work; and to hold fast to my Christian faith throughout my journey.
Faith
I am of the Christian faith, it is important to me that my work reflects God’s love and all glory be given to Him.
Peace
Conflict is little to none in my work ethic, and if disagreements arise, they should be resolved calmly.
Loyalty
Once I am given a task, it is my responsibility to carry out said task. I want my client to be satisfied with the work I produce.
Adventure
The unknown is something that has always fascinated me. Exploring new concepts, ideas and places is key to versatility.
Logo
The ideation behind this logo was a logo created from my initials, “J.M.” I wanted something modern with a hint of old-fashioned, so I decided to combine the two letters into a single vector shape.
Colors
#CAEFF5
#AC1255
#EEC085
#231E21
#545F66
#F6F7F7
Juanita Bishop
Acoustic
Starlight
Sunset
Insomnia
Typography
Montserrat
AaBbCcDdEeFfGgHhIiJjKkLlMm NnOoPpQqRrSsTtUuVvWwXxYyZz
Wide kerning for headings
Wider kerning for subheadings
W
Typography Sitka Banner
AaBbCcDdEeFfGgHhIiJjKkLlMm
NnOoPpQqRrSsTtUuVvWwXxYyZz
Normal kerning for body copy
Wider kerning for smaller copy
Design Elements
Photos and Vector Shapes
The photos will be related to nature in some way. They will be black and white with a translucent cover of the color Insomnia over it. There can be spherical shapes on the borders in the colors Sunset and Bishop.
Elements
