DAY 2
SATURDAY, MAY 30, 2026 SALES 12–12:45 P.M.
WATCHES 3–3:45 P.M.
TRENDS 4–4:45 P.M.
SPOTLIGHT STAGE
SPOTLIGHT STAGE
SHOWCASE STAGE
Retailers and industry experts discuss “Creating Memorable Customer Experiences”—from branding to events and beyond.
Influencers, collectors, and timepiece enthusiasts will break down “Trends Every Watch Retailer Should Know.”
COVER STORY
YOUR SHOW OF SHOWS
Ray of Light leather cord with 0.7 ct. t.w. diamonds, $8,500; Pietre pendant in 18k gold with diamonds, price on request; Wyld Box
Sardines hand-carved abalone charm in 14k gold; $575; Maura Green
S
GOLD IS ON A ROLLER- COASTER RIDE, AND STORE OW N E R S A R E C O N T E N D I N G W I T H M Y R I A D I S S U E S F RO M TA R I F F S TO A I , B U T N OT H I N G B R I N G S R E TA I L E R S TOGETHER LIKE JCK AND LUXURY
BY KAREN DYBIS
Selene 14k yellow gold and diamond swirl stud drop earrings; $3,250; Gabriel & Co.
In “How Digital Culture and Celebrities Influence Jewelry Buyers,” style experts examine the runway-to-retail pipeline.
Bracelet with 12 mm round Guatemalan jade beads and diamonds in 14k gold; $5,895; Parlé
O FAR THIS year, retailers have had a lot on their collective minds—gold prices, tariffs, artificial intelligence, and ring-shopping brides obsessed with Pinterest, to name a few topics. But what remains rock-solid are the vendors and jewelry they love to see at the annual Luxury and JCK shows. For Orin Mazzoni Jr., that means stopping by Doves (LUX823), Vahan (LUX317), and Artistry (LUX605). The owner of Orin Jewelers in Northville, Mich., says he is searching for client favorites like expandable bracelets, cross necklaces, and colored gemstone designs. “We want to bring back something new, and these are our favorite brands and progressive designers,” Mazzoni says.
Jana Bowden of Beard Fine Jewelers in Lufkin, Texas, stopped by booths and ballrooms including Gabriel & Co. (VERONESE2504-05) to learn more about the latest CAD and technology updates. Her goal is to enhance her store’s bridal experience, boosting customization and personalization for engagement rings and wedding sets. Bowden also is in the market for labgrown diamonds to fulfill the demand of customers looking for 2+ carat stones in their engagement rings. Lab-grown diamond studs also are big sellers for the store; Gen Z and millennial shoppers seek larger stones like the ones they see on social media, she explains. The store also CONTINUED ON PAGE 4