2026 MEDIA KIT
AN ENGAGED AUDIENCE
IF YOU WANT TO REACH THE DECISION MAKERS, OUR CHANNELS ARE THE PLACE TO BE. As the jewelry industry authority, JCK brings the trends, people, and news that shape this business to our highly engaged audience. With decades of experience and a strategic omnichannel presence, we'll get your message out across digital, print, newsletters, social, and audio platforms.
103K+ average monthly users* 188K+ average monthly page views*
* Google Analytics, monthly average, Jan.–Jul. 2025.
34K+*
SOCIAL (UP 12K YOY!)
25K+ 128K+*
* Combined Facebook and Instagram followers for JCK Magazine & JCK Events.
19K+ subscribers* 38% open rate NEWSLETTERS
3 .85% click rate** †
† Combined averages for JCK News Daily & Special Report newsletters.
* We follow best practices regarding list hygiene: cleaning inactive subscribers and maintaining good sending habits. This protects our sender reputation, ensuring that our emails reach the right people, in the proper inbox.
** Percentage of delivered messages that got clicks.
PODCAST
123K+ total show listens 1 .4K+ average monthly listens
* Listens of 75% or more of an episode
81% impactful plays*
30K engaged industry professionals and JCK and JIS show attendees
JCKONLINE
As the Industry Authority for breaking news and information, JCKonline delivers trusted content in a clean, visual-forward format. With a share-of-voice pricing model and high engagement, your brand gets maximum exposure exactly where the jewelry world goes to stay informed.
* Impressions are estimates and are not guaranteed. Web traffic on the site varies over time, and impressions could be lower or higher than the estimated numbers above.
† Not sticky on article pages
SUBMISSION
2 .1M
Avg. Monthly Impressions*
JCKONLINE ADS: (UP 4% YOY!)
0 .48%
Avg. CTR*
Creative material must be submitted to fulfillment@jckonline.com at least one week prior to campaign launch. Your submission must include:
• Advertiser name
• Campaign start and end dates (e.g., 5/1 – 5/31/26)
• Click-through URL
• Final creative files
º Max file size 200KB
º JPG, PNG, or GIF formats only
º For banners with a light background, include a one-pixel dark, interior border
HOMEPAGE TAKEOVER
MAXIMIZE YOUR IMPACT
JCKonline offers a clean, modern layout with intuitive navigation—an ideal backdrop for a homepage takeover that puts your brand front and center.
THE OPPORTUNITY
For one day, take over ALL ad units on the JCKonline.com homepage: four (4) total.
SPECIFICATIONS
† Not sticky on article pages 25K Estimated Impressions*
COST: $6,800 NET
* Impressions are estimates and are not guaranteed. Web traffic on the site varies over time, and impressions could be lower or higher than the estimated numbers above.
SUBMISSION
L.O.V.E. Current. Luxury-focused. Smart. Great work.
Creative material must be submitted to fulfillment@jckonline.com at least one week prior to campaign launch. Your submission must include:
• Advertiser name
• Campaign start and end dates (e.g., 5/1 – 5/31/26)
• Click-through URL
• Final creative files
º Max file size 200KB
º JPG, PNG, or GIF formats only
º For banners with a light background, include a one-pixel dark, interior border
38%
Avg. Open Rate (UP 6% YOY)
950K
Avg. Monthly Ad Impressions*
0 .30%
Avg. Monthly Ad Click Rate*
17K Subscribers**
JCK NEWS DAILY
The JCK News Daily delivers original, must-read stories to over 17,000 jewelry professionals every day—with a standout 38% average open rate. It’s the industry’s go-to source for timely, high-impact news.
NEWSLETTER SPONSORSHIP OPPORTUNITIES
A Daily Delivery Sponsor Logo ad (130x45) exposure in header bar & billboard ad unit (970x250)
B Leaderboard 1 In news flow, 728x90 ad unit
C Leaderboard 2 In news flow, 728x90 ad unit (Monday-Friday only)
JCK News Daily gives me the most up-to-date information the industry has to offer, on a daily basis, and directly to my inbox.
SUBMISSION
Keep your ad copy short and font large—claritysize drives clicks.
Creative material must be submitted to fulfillment@jckonline.com at least one week prior to campaign launch. Your submission must include:
• Advertiser name
• Campaign start and end dates (e.g., 5/1 – 5/31/2026)
• Click-through URL
• Final creative files
º Max file size 200KB
º JPG, PNG, or GIF formats only
º For banners with a light background, include a one-pixel dark, interior border
* Averages from Jan.–Jun. 2025
** We follow best practices regarding list hygiene: cleaning inactive subscribers and maintaining good sending habits. This protects our sender reputation, ensuring that our emails reach the right people, in the proper inbox.
SPECIAL REPORT
Meet the JCK Special Report, a series of newsletters from our editorial team. Each month, one key topic gets four weekly deep dives—delivered to a curated list of 20,000 jewelry industry professionals.
Check out the editorial calendar of monthly topics and secure your position today!
We follow best practices regarding
and
Averages from Jan.–Jun. 2025
AD DEADLINES
SUBMISSION
Creative material must be submitted to fulfillment@jckonline.com at least one week prior to campaign launch. Your submission must include:
• Advertiser name
• Campaign name and start date (Ex: "JCK Special Report: Natural Diamonds, first send 6/3/2026.")
• Click-through URL
• Final creative files
º Max file size 200KB
º JPG, PNG, or GIF formats only
º For banners with a light background, include a one-pixel dark, interior border
PAID SOCIAL MEDIA MARKETING
YOURDOUBLEBRAND'S REACH!
SAMPLE CAMPAIGN
Reach JCK’s highly engaged Facebook and Instagram audience with targeted paid social ads that appear as they scroll. (B2C campaigns are also available upon request. Please ask your sales representative for more information.)
CREATIVE SPECIFICATIONS 34K+
TARGET
above Meta's industry benchmark for Apparel, Fashion & Jewelry. Average CTR is 152%
JCK magazine followers on Facebook (18k+) and Instagram (56k+) PLUS JCK Events Facebook (16k+) and Instagram (72k+).
TIMING 14 or 28 days
REPORTING See clicks, post engagement, reach, and more
$4,350 net (14-day campaign); $7,300 net (28-day campaign)
Submit 3-5 creative sets in your format(s) of choice: Video, video slideshow, carousels, or static images.
FULL SPECS AND REQUIREMENTS HERE
ALL CREATIVE ASSETS ARE DUE 2 WEEKS PRIOR TO CAMPAIGN START DATE.
† Combined followers for JCK Magazine & JCK Events
* Results vary widely and are based on the quality of cxreative submitted.
B2B EMAIL MARKETING
Want to get your brand in front of 30,500 U.S. jewelry retailers? JCK’s email marketing packages make it easy—whether you need distribution or full creative support and retargeting. With strong open and clickthrough rates, plus optional display ad retargeting, your message will be seen and remembered. Let’s build a campaign that delivers.
Jewelry Stores
Audience Count: 30,500 (based in U.S)
* Final email must be submitted in HTML format at least two weeks before launch, unless you’ve selected a package with creative design included.
** Results and performance vary widely and are based on creative quality, offer, and timing.
CREATIVE SAMPLES
RETARGETED DISPLAY ADS
EMAIL
NATIVE ADVERTISING
YOUR STORY, BACKED BY THE POWER OF JCK
Put The Industry Authority to work with a native article designed to engage decision-makers and drive results.
THE OPPORTUNITY
One native advertising article about your brand or products, with related promotions for one month. Your article appears on a custom landing page dedicated to your brand, and is promoted through key placements on JCKonline.
NEED HELP?
If you want to write the article, feel free! Or, get paired with one of our seasoned writers who will work with you to craft your ideal article—for an additional fee.
GOT VIDEO?
See Native Video advertising for more information!
CONTENT
• Custom article with brand byline
• Dedicated advertiser landing page collecting all of your brand's native articles to remain on JCKonline beyond your campaign
• Ads that get 100% exclusive share of voice on article page and advertiser landing page (billboard and half-page ad)
• Link to your website within article
PROMOTIONAL SUPPORT PER ARTICLE
• Editorial hero unit on homepage (one week)
• Article placement in homepage news feed (one week)
• Inclusion in Sponsored Content carousel (minimum two weeks)
• News Daily newsletter inclusion (two newsletters)
• One social push via JCK’s Facebook and X channels
• Custom, branded, ROS ad units driving to article (15,000 impressions)
Ask your sales rep about 6- or 12-month series discounts.
EDITORIAL
HERO UNIT
POSITION IN NEWS
ARTICLE FLOW
SPONSORED CONTENT CAROUSEL
ARTICLE TOPIC STARTERS
• Educate on a new trend
• Identify a pain point and a savvy solution
• Inform with a how-to article
• Get personal with a profile of your company's leader
• Celebrate a company milestone
NATIVE VIDEO
MOVE YOUR AUDIENCE WITH VIDEO ON JCK
Share your video content with the JCK audience! We'll embed it into a native article and promote it through key placements across JCKonline.
NATIVE VIDEO EXAMPLE
THE OPPORTUNITY
A native video package featuring your brand or product, supported by a month of high-impact promotion across JCK channels.
CONTENT
• Your native video and description, with brand byline
• Dedicated advertiser landing page collecting all of your brand's native content to remain on JCKonline beyond your campaign
• Ads that get 100% exclusive share of voice on article page and advertiser landing page (billboard and half-page ad)
• Link to your website within video article
PROMOTIONAL SUPPORT PER ARTICLE
• Editorial hero unit on homepage (one week)
• Article placement in homepage news feed (one week)
• Inclusion in Sponsored Content carousel (minimum two weeks)
• News Daily newsletter inclusion (two newsletters)
• One social push via JCK’s Facebook and X channels
• Custom, branded, ROS ad units driving to article (15,000 impressions)
SPECS AND REQUIREMENTS
• Video Hosting: Must be hosted by advertiser (YouTube or Vimeo)
• Intro Text: 75–150 words, plus click-through URL
• Lead article image: 1500w x 500h, with important subject matter centered. JPG, minimum 72 dpi
• Sponsor ads: 970x250, 300x600, 300x250. JPG, PNG or GIF. Max file size 200KB. Click-through URL.
PRINT & ONLINE NATIVE COMBO
TELL YOUR STORY ON THE PAGE. AMPLIFY IT DIGITALLY
This sponsored content combo includes an original sponsored advertorial article beside your full-page ad in JCK magazine PLUS a digital version of the article on JCKonline. The article is posted on a custom landing page dedicated to your brand, and promoted through key placements on JCKonline and the JCK News Daily newsletter. The print advertorial will also appear in a digital flip book on JCKonline.
CONTENT
• Custom native article with your brand byline
• Dedicated advertiser landing page collecting all native articles created for your brand to remain on JCKonline beyond your campaign
• Ads that get 100% exclusive share of voice on article page and advertiser landing page (billboard and half-page ad)
• Link to your website within article
• Advertorial opposite your ad in JCK magazine
PROMOTIONAL SUPPORT PER ARTICLE
• Editorial hero unit on homepage (one week)
• Article placement in homepage news feed (one week)
• Inclusion in Sponsored Content carousel (minimum two weeks)
• News Daily newsletter inclusion (two newsletters)
• One social push via JCK’s Facebook and X channels
• Custom, branded, ROS ad units driving to article (15,000 impressions)
RATE
$18,000 NET for digital native article AND 2-page spread in JCK magazine
PRINT DEADLINES
Commit By Interview By *
2/2/26 2/6/26 2/20/26 3/13/26
Advertorial Images Due Ad Materials Due
* If the advertiser chooses to supply their own copy, disregard the "interview by" date and supply copy and images by 2/20/26.
WEBSITE
EDITORIAL
MAGAZINE EXAMPLE
POSITION IN NEWS ARTICLE FLOW
SPONSORED CONTENT CAROUSEL
JCK MAGAZINE
ANNUAL PRINT ISSUE
DISTRIBUTED TO 30,000 OPTED-IN SUBSCRIBERS ANNUALLY
BONUS DISTRIBUTION:
JCK Las Vegas, Luxury, JIS Miami
AD CLOSE: 3/18
MATERIALS: 3/24
MAIL DATE: 4/27
With every full page or 2-page spread ad, a digital product preview will be included as added value.
ANNUAL ISSUE (MAY)
JCK Las Vegas Show Feature: A guide to what's new and noteworthy at the JCK and Luxury shows.
Fall 2026 Fashion Preview: The colors and styles of the season, with expert tips on jewels that pair best with fall clothing trends.
Las Vegas Off-Hours Feature: The newest hotel, dining, and nightlife hotspots in Las Vegas to prep readers for the 2026 JCK Show.
Colored Stones Feature: Highlights top gemstone trends, colors, and market insights shaping the season.
DATES, RATES & SPECS
PRODUCTION SCHEDULE AD CLOSE MATERIALS DUE
Annual (May) 3/18/26 3/24/26
Final production dates subject to change
RATES
2P Spread
1/2 Page
1/3 Page
$17,600
Digital product preview (valued at $1,890) is included with full or 2-page ad placements.
PRINT AD SPECIFICATIONS
AD
2P
1/2
1/2
1/3
Printing: Web offset, 200 line screen Binding Method: Perfect bound
ABOVE SIZES ARE INCHES
Sizes allow for 1/8" trim at top, bottom and one side. Keep live matter 1/4" from all sides. Perfect alignment of type or design across gutter of two facing pages can’t be guaranteed. Only advertisements fitting these specified sizes will be accepted.
JCK Magazine helps me understand what is going on in the industry, what directions are best for my business, and what vendors are up-and-coming.
REQUIRED DIGITAL MATERIALS
FILE SUBMISSION
Upload via adshuttle.com/jck
FILE REQUIREMENTS
File Format: PDF/X-1a (CMYK, 300dpi, fonts embedded)
Resolution: Color/Grayscale=300dpi; Line art=800-2400dpi
Max Total Ink Density: 300 No crop marks or registration.
Spread ads must be submitted as two single pages. The PDF/X-1a format is acceptable for full or partial pages. Trapping is the responsibility of the file provider.
PROOF
JCK utilizes Virtual Proofing technology at its print facility. Hard copy guidance is no longer required. If you opt to use a proof for your internal color approval, please render at 100% size, to the SWOP 2006 #3 Data Set: SWOP2006_Coated3.
DISCLAIMER
All ads submitted via the portal must meet the above listed criteria. Out-of- spec files will be rejected and will require your immediate attention.
UPLOAD INFORMATION
FOR ADS: adshuttle.com/jck FOR DIGITAL PRODUCT PREVIEW:
Upload completed Product Preview Form and high resolution image to JCK Advertiser Product Preview
QUESTIONS
FOR ADS: Tania Lara, Quad tglarayanez@quad.com 414-622-2834
FOR DIGITAL PRODUCT PREVIEW: For questions related to Product Preview, email JCKProductPreview@advancelocal.com
PODCAST SPONSORSHIP
GLOBAL PODCAST SPEND IS SET TO REACH $5.5B BY 2026.*
Hosted by JCK editor-in-chief Victoria Gomelsky and news director Rob Bates, The Jewelry District podcast delivers informed, engaging conversations on the topics jewelry professionals care about most. New episodes drop every other week—alternating between industry interviews and editorial deep dives. Sponsor the show and speak directly to the industry's most engaged listeners.
THE JEWELRY DISTRICT PODCAST AUDIENCE
AT-A-GLANCE:
1 .4K+ average monthly listens 123K+
STATES WITH THE MOST LISTENERS
NEW YORK
CALIFORNIA
TOP LISTENS BY COUNTRY (ALL-TIME)
Total listens UK: 6,300 US: 81,100 CAN: 5,900
FLORIDA
TITLE SPONSOR PROMOTION DETAILS
• Your logo is integrated into the podcast logo, everywhere it is streamed.
• Your ad is read aloud in the mid-episode.
• JCKonline article on the episode featuring your clickable logo and URL.
• Episode article featured at the top of the JCKonline homepage the week it drops.
• Episode appears in the JCK News Daily the week it drops.
• Podcast and article live online forever.
TITLE SPONSOR: $4,700/MONTH (2 EPISODES)
MID-ROLL AD : $3,300/MONTH (2 EPISODES)
Your ad read in the middle of 2 sequential episodes, and your company and URL of choice in podcast article and notes.
* Source: WARC Media Podcast Advertising Forecast 2024; https://www.warc.com/content/paywall/article/warc-curated-datapoints/ global-podcast-ad-spend-to-exceed-5bn-this-year-though-growth-slows/en-gb/158928?
** Impactful plays are listens of 75% or more of an episode.
Everything you need to stay current on the jewelry trade from two fun and brilliant journalists and amazing guests! –Listener (Apple Podcasts)
81% IMPACTFUL PLAYS**
CLASSIFIEDS
ONLINE CLASSIFIEDS & JOB LISTINGS
Reach the jewelry industry’s most engaged professionals with a digital classified or job listing on JCKonline. Easy to post, update, and renew each month—visible on both the main menu and site footer. Reach the jewelry industry’s most engaged professionals with a digital classified or job listing on JCKonline. Easy to post, update, and renew each month—visible on both the main menu and site footer.
SUBMISSION GUIDELINES
• A headline
• Body text (minimum 150 characters including spaces)
• Contact info (email, phone, etc.)
• Image: 300x300 px, JPG, (max 80 KB)
RATE: $430/MONTH
PAYMENT & INVOICING
• All ads must be prepaid.
• Once payment is made, you’ll receive a form link to submit your ad content.
• Invoices with payment instructions will be emailed after order confirmation.
DEADLINES
• To go live on the 1st of the month, please submit by the 15th of the prior month.
• To go live on the 15th of the month, please submit by the 1st .
CONTACT
• Your JCK Sales Representative or email advertise@jckonline.com
INSERTS & DELIVERY
CONTACT
To request print order requirements, due dates and additional information, please contact:
Chris Wengiel, PubWorX
212-450-0910
chris.wengiel@pubworx.com
A hard copy mock-up must be approved prior to printing and supplying an insert to the plant.
DEADLINE
Materials due by March 2 if JCK will print the insert.
Pre-printed supplied inserts due by April 13.
FULL PAGE BIND-IN INSERTS
Publication trim size: 10" w x 12" h
Delivered untrimmed size: 10 1/4" w x 12 1/4" h
Publication to trim: 1/8" from head, foot, grind, face
Live Matter: To be kept 1/4" from all four sides of final publication trim size.
All material jogs to the head.
Minimum paper weight for furnished inserts is 60 lb. book.
Perfect alignment of type or design across the gutter between an insert and run of book page cannot be guaranteed.
MAGNA STRIPPED INSERTS
Minimum width of magna strip: 4" Minimum weight of magna strip: 9 pt. card stock
MAGNA STRIP PRODUCT DIMENSIONS
Maximum insert size: 9" x 11"
Minimum insert size: 5" x 3 1/2"
Position: 1/2" from the edge of the magna strip All inserts on a magna strip will float. Perfs on supplied inserts are not preferred.
These will be evaluated on a case-by-case basis.
PACKING
All dividers must be cardboard or chip board. All dividers must be fit to exact height, width, and length of the container carton.
Dividers must be used between specified lifts when loads are banded and/or strapped.
Cartons must be sized to fit product size. Each carton should not exceed 40 lbs.
Cardboard slip-sheets are to be used between carton layers.
Eggshell cartoning is to be used for large envelopes and for inserts with open glue lines.
No more than two separate inserts per pallet/ carton and mark clearly.
Large quantities that are brick stacked must follow these guidelines:
• Product must fit skid and power-pac (no oversized containers or skids)
• Cardboard slip-sheets between lifts
• Maximum of 5" to 6" vertical lift size
• Backbone compensate between lifts and pile outward
• Lifts to be same height and square throughout load
• Load must be properly secured:
• Wooden top
• Banded
• Corner boards
• Shrink-wrapped
No more than one insert on bulk pallet. If to be used on multiple issues, must be cartoned and clearly marked if on one skid.
PALLET SIZE
40" x 48" 4-way entry with bottom runners. There should be no missing boards.
MAXIMUM PALLET HEIGHT AND WEIGHT
48" high (including pallet) and no more than 2500 lbs. Inserts are to be stacked brick style in consistent counts. The entire skid should be wrapped in plastic and strapped.
LABEL EACH PALLET
Publication title, insert name, and issue date to the attention of the CSR Skid number (1 of 2, etc.)
Quantity of inserts on pallet
Packing slips must accompany each shipment. A sample of the insert is to be affixed to two sides of each pallet.
CARTONS
Packed carton weight must not exceed 40 lbs. Cartons exceeding 40 lbs. will be subject to repackaging charges.
IF SHIPPED IN CARTONS
Name and issue date of publication Skid number
Quantity of inserts in each carton and total on pallet Packing slips must accompany each shipment.
A sample of the contents is to be affixed to each carton. Labels must be clearly marked and large enough to be read from a 15 ft. distance.
LOAD
Inserts should be furnished to LSC/Liberty brick stacked on pallets in 6" lifts with all unit lifts facing one direction.
Cartons should be used when the nature of the insert or card does not permit brick stacking, or if additional protection of the material is required. Cartons should have uniform quantity. Pieces inside cartons should have uniform orientation. Maximum of two lifts per carton is acceptable if compensation is necessary for packing. Individual cartons must weigh less than 40 lbs.
DELIVERY
Advance notice of 24 to 48 hours is required for all bulk insert shipments.
Inserts are to be delivered between 7 a.m. and 4 p.m., Monday through Friday. Weekends, holidays, or after hours by exception only.
Include detailed packing list showing total quantity per carton and/or pallet and total quantity of cartons/pallets. Reference the publication title and issue date.
Address/consign shipments to:
Quad 555 South 108th Street West Allis, WI 53214 -1145
RECEIPT OF DAMAGED GOODS
Damaged materials will be reported to the carrier and photographed. Photographs will be forwarded to your CSR if needed for repair assessment. If material is judged to be unacceptable for receiving, the load may be refused.
If the specifications as outlined above are not followed, extra handling may occur which could result in additional charges to the supplier.
*Subject to availability. Space limited.
