Investor Partner Avatar Lab Avatar Name: ___________________________________________ (e.g. “Wholesaler Will,” “Flipper Fiona,” “Mailers Mike”)
1. Identity Snapshot 1. Who are they? ○ Main model: ☐ Wholesaler ☐ Flipper ☐ Buy & Hold ☐ Novice ☐ Other: ______ ○ Annual deal volume (approx): ______ deals / year ○ Typical target discount off ARV: _______%
2. Where & what do they target? ○ Areas / neighborhoods: ________________________________________ ○ Typical ARV range they chase: $________ to $________ ○ Condition they love: ☐ Heavy distress ☐ Light distress ☐ Cosmetic
3. Lead sources (where they spend money / time)? ☐ Direct mail ☐ PPC ☐ Cold calling ☐ Text ☐ Driving for dollars ☐ Agents ☐ Other: ______
2. The “Dead Lead” Problem 1. What makes a lead “dead” for them today? Check all that apply: ☐ Seller wants too much money (close to retail) ☐ Seller has equity but won’t take investor price ☐ House needs too much work for retail but seller won’t discount enough