Expired Seller Avatar: “High DOM Derek” 1. Snapshot ● ● ● ● ●
Age: 50–65 Location: Eastside / North Seattle suburbs Property: 4 bed / 2.5 bath SFH, potential value $900K–$1.2M Life Event: Downsizing / moving closer to family, but first attempt to sell just failed Status: Listing expired after 60–120 days on market with no acceptable offers
2. Situation & Backstory ● Lived in the home 15–25+ years ● House is clean and cared for, but clearly dated: older kitchen, baths, flooring, exterior wear ● Agent told her “the market is shifting” and suggested price reductions, but offered no real prep strategy ● Showings slowed; feedback was vague: “nice home, needs updates,” “buyers expected more for the price” ● Listing quietly expired; she feels embarrassed and a little angry How she explains it in her words: “We did everything they said and it still didn’t sell. I’m not going through that again unless it’s actually going to work.”
3. Goals & Constraints Financial ● Wants to net $450K–$650K after mortgage and costs ● Equity‑rich but cash‑tight; doesn’t want to write big checks for repairs