Divorcing Seller Avatar: “Done‑But‑Stuck Dana & Chris” Who they are ● Couple, usually 35–60, mid‑to‑upper‑middle income. ● Primary residence, solid equity, but needs updates to get top dollar. ● Kids, schedules, lawyers, and emotions all in the mix. Trigger ● Filed for divorce / legal separation. ● Court, mediator, or finances are pushing them toward selling the home. ● They can’t agree on: keep vs sell, price, timing, or “how much work” to do. Dream outcome (their words) “I just want this house sold for as much as we can reasonably get, without us fighting over every repair or writing big checks, so we can split and move on.” Top priorities 1. Maximize net proceeds to split. 2. End the process quickly and predictably. 3. Reduce conflict, decisions, and joint projects. Main fears ● “If we start renovations, we’ll just fight more about every cost and delay.” ● “I’m not living in a construction zone during a divorce.” ● “We don’t have spare cash, and if this backfires, we’re screwed.” Why JCC is a perfect fit ● Extra Profit Guarantee: “If this doesn’t net you at least $20,000 more than selling as‑is plus costs, we lower our price until it does.” ● No Change Order Guarantee: Removes the #1 fight source: surprise bills. ● On‑Time Guarantee: Firm completion date or you get a $5,000 discount.
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