Jax State Style Guide - 5th Edition by Jacksonville State University

BRAND GUIDELINES

JACKSONVILLE STATE UNIVERSITY™

LAST UPDATED: 09 February 2026

JAX STATE BRAND GUIDELINES

INTRODUCTION

Standards are vitally important in establishing and reinforcing the Jacksonville State University identity. Because the first formal contact many people have with Jax State is through printed and online materials, it is important that these materials project a consistent and readily identifiable image. Use of multiple identifying symbols fractures this identity, creates brand confusion, and results in a negative impression of the university on the part of our many constituents.

Jax State must redefine ourselves to stand out among the masses. To better showcase our academic and athletic programs, it is imperative that we do not get confused as Jackson State or Jacksonville University; and instead, become known as Jax State. With a new visual identity, we can reach and engage future students and employees and encourage them to attend our regional institution.

Over time, we expect more renovation and innovation than ever before. Through new construction, new academic programs, and by joining a new conference, we must redefine ourselves to appeal to a new generation.

This brand guidelines address the components of Jax State’s visual identity and lays out specifications for enhancing it. Questions regarding its use may be directed to the Office of Design and Licensing at 146 Self Hall, 256.782.5830.

This manual is available online at: www.jsu.edu/designlicensing/brandguide

TRADEMARKS

Trademarks protect our brand, and it’s essential that our logos display the correct registration mark – TM. JAX STATE logos and wordmarks are protected, and it is our responsibility to ensure that only authorized individuals and entities use our trademarks. Using the correct TM symbol on our designs and wordmarks helps protect our brand from unauthorized use.

LICENSING

To enhance trademark protection, JAX STATE has partnered with Collegiate Licensing Company (CLC), our official licensing partner. CLC helps administer our licensing program by processing vendor applications, collecting royalties, and exploring new opportunities for branded merchandise. Only vendors licensed by CLC for JAX STATE are authorized to produce items featuring our trademarks. Vendors interested in applying for a license can learn more and apply at clc.com. For further information or assistance, please contact the licensing office at msmith@jsu.edu.

TERMINOLOGY

Jacksonville State University’s graphic identity guidelines offer a foundation for clear, concise communication of the university’s institutional identity. Frequently used terminology regarding visual identity of specific marketing materials are as follows:

BRAND EXTENSIONS: Colleges, Offices, and Administrative units

INDICIA: Postal markings often imprinted on mail or labels affixed on mail

LOGO: The official graphic arrangement of the symbol and wordmark

PRIMARY BRAND: University-level monogram or logo

TAGLINE AND SLOGAN: Taglines and slogans are similar, but there are minor differences. Taglines are a more permanent representation of a brand, while slogans are more particular to a campaign and thus can be changed more frequently.

TRADEMARK: Designated by “™”, this indicates that the preceding graphic or name is used by an individual or organization to identify to consumers or readers that its products and services originate from a specific source.

CONTACT INFORMATION

OFFICE OF MARKETING & COMMUNICATIONS

KATIE EDWARDS

Chief Marketing Officer

256.782.8220

katieedwards@jsu.edu

CANNON CONNELL

Administrative Assistant

256.782.5023

cfconnell@jsu.edu

OFFICE OF DESIGN & LICENSING

MARY SMITH

Project Coordinator for Licensing

256.782.5830

msmith@jsu.edu

EMILY LANKFORD

Assistant Director, Design & Licensing

256.782.5828 elankford@jsu.edu

BRITTANI MYERS

Senior Graphic Designer

256.782.5825 bmyers@jsu.edu

DAVID GALINAT

Institutional Special Initiatives & Projects

256.782.5230 dgalinat@jsu.edu

DIGITAL MEDIA SERVICES

BRANDON PHILLIPS

Director of Digital Media Services

256.782.5374 bphillips6@jsu.edu

ALYSSA CASH

University Photographer 256.782.5825 acash3@jsu.edu

Garrett Cantrell

Videographer 256.782.5237 gcantrell1@jsu.edu

WEB & SOCIAL MEDIA SERVICES

CHRIS NEWSOME

Webmaster & Director of Web & Social Media Services

256.782.5392 cnewsome@jsu.edu

KATE FARMER

Assistant Webmaster

256.782.5391 khamby1@jsu.edu

RAEGAN TAVEL

Social Media Content Manager

256.782.5397 rwhite7@jsu.edu

UNIVERSITY BRANDING - ACADEMIC

Academic and athletic branding are distinct, and it’s important to use the correct elements for each. Using the right brand in the right place helps keep our identity clear and consistent. Please see the correct section for further information about each

PRIMARY LOGO

The university signature is the main element of Jacksonville State University’s identity. It should be used consistently in university publications in both print and online formats. Its use will strengthen Jax State’s identity if used according to these guidelines.

The space around the university signature must be at least .5 inches. To the left is an example of how the university signature should be used in relation to other objects on the page. This is to prevent competing elements that might take away from the strong brand associated with the university signature.

The university logos should never appear smaller that 1” in diameter on the shortest side.

Area of Isolation

Acceptable Color Variations

When possible, use of the three-color version of the logo is recommended. Acceptable one-color variations of the logo include: reversed white, black, and a special version for specifying metallic inks and foil stamps.

UNACCEPTABLE USE OF THE UNIVERSITY LOGO

Unacceptable Use of the University Logo | university marks

Following are examples of inappropriate usage. If there is a question, please contact the Office of Design & Licensing for assistance.

DON’T REASSIGN COLORS TO THE SIGNATURE

The university signature was designed to consistently represent Jacksonville State University. Proper use, including color, is necessary to achieve that goal.

DON’T SACRIFICE LEGIBILITY

Unacceptable Use of the University Logo | university marks

DONÕT SACRIFICE LEGIBILITY

When the signature is reversed out of a photograph or another background, it must do so in an area of the image that does not compromise its legibility.

Unacceptable Use of the University Logo | university marks

DON’T APPLY THE THREE-COLOR SIGNATURE TO A BACKGROUND

When the signature is to be applied to a background color field or colored paper stock, a one-color version must be used. This will provide greater contrast and improve readability. The three- color version of the university signature must only be applied to a white background.

DONÕT USE THE SIGNATURE AS A DECORATIVE ELEMENT

The one-color version of the signature must only appear in black, red, white, or in special circumstances, can be produced using metallic inks or foil. See “Acceptable Color Variations of the University Signature” on page seven for details.

DON’T CREATE OTHER ONE-COLOR VARIATIONS OF THE SIGNATURE

DONÕT REPOSITION, COMPONENTS OF THE DONÕT APPLY GRAPHIC EFFECTS TO

DON’T USE THE SIGNATURE AS A DECORATIVE ELEMENT

Unacceptable Use of the University Logo | university marks

The University signature should be employed as a prominent element of any document issued by Jacksonville State University. Using any part of it as a background design element dilutes its importance and violates necessary clear space requirements.

Unacceptable Use of the University Logo | university marks

DON’T REPOSITION, RESIZE, OR SEPARATE COMPONENTS OF THE SIGNATURE

Unacceptable Use of the University Logo | university marks

The university signature was designed to consistently represent Jacksonville State University. Proper use, including color, is necessary to achieve that goal.

DON’T APPLY GRAPHIC EFFECTS TO THE SIGNATURE

Dimensional effects–such as drop shadows, highlights, bevels, or radial or gradient fills–should never be applied to any part of the university signature.

DON’T FILL ANY PART OF THE SIGNATURE

Applying color, patterns, images, or type to the interior or exterior of the university signature is strictly prohibited.

SECONDARY MARKS

UNIVERSITY CREST

The University Crest is restricted to formal university documents used by the President, Provost, or Vice President’s offices. The Crest of the State Teachers College, Jacksonville, Alabama with its Lamp of Knowledge above Seven Strands of Rope surmounting a shield-encased Griffin, emblazoned with a combination of Laurel and Oak Leaves, under which is a Latin inscription “EXEGI MONUMENTUM AERE PERENNUS” signifying Knowledge, Wisdom, Strength, and lofty ideals should be interpreted as follows:

The Lamp is emblematic of Knowledge and Learning (a golden lamp was presented to astronomers by the Pharaohs of Egypt in recognition of their air, and has remained a symbol of learning throughout the ages).

The rope of Seven Strands is symbolic of the ancient mystic numeral and represents the seven spheres of learning. The upper portion of the Griffin within the shield is that of the Eagle Owl adopted by the college as its emblem and signifying wisdom and lofty ideals whereas the lower part is that of a lion denoting strength and courage. This is bordered with signs of the Trinity. The rampant position of the Griffin depicts its readiness to fight for the ideals represented.

The scrollwork of the laurel and oak leaves symbolizes sturdiness and solidity.

The Latin inscription “EXEGI MONUMENTUM AERE PERENNIUS” within the ribbon beneath, when translated reads: “I have reared a monument more enduring than bronze.”

C.W. Daugette, B.S., M.Sc., LL. President

Artist Designer, Mrs. Grace Stevenson McAbee

Acceptable and unacceptable, area of isolation, and minimum size requirement uses of the primary logo also apply to the university crest. Please see previous pages for details.

Acceptable Color Variations

UNIVERSITY SEAL

The University Seal is the academic Seal of the University. Its use is restricted to formal university documents. The Seal is not a logo and it is found on diplomas, transcripts, official records, official programs, invitations to formal events and some legal documents.

The Seal of Jacksonville State University can be attributed to Ms. Annie Forney Daugette. She is thought to have designed the Jax State seal around or immediately after she designed the Official Seal of Alabama. The Seal was first used on a graduation program in 1940 and was revised in 1967 when the name changed from Jacksonville State Teachers College to Jacksonville State University.

The Jax State Seal depicts a parchment scroll, an oak tree and the year 1883. The scroll has ends rolled which is a symbol of an unfolding of an idea or a life. The scroll contains a map of the waterways of the state of Alabama. This map is also evident in the Great Seal of Alabama. The oak tree represents hospitality, stability, honor, endurance, liberty, strength, and the tree of life. The year 1883 is the year marking the founding the institution that is now Jacksonville State University.

Acceptable and unacceptable, area of isolation, and minimum size requirement uses of the primary logo also apply to the university seal. Please see previous pages for details.

Acceptable Color Variations

THE GRANDFATHER CLAUSE:

Grandfathered marks are marks that have been in use at the University for many years and are also well established within their audience. The University’s primary logo or secondary logo if applicable, must also be present. Qualifying organizations may use these marks with prior approval from the Office of Design & Licensing and according to the set guidelines.

COLLEGE & DEPARTMENTAL LOGOS

To strengthen the visual connection between the university and its colleges and departments, it’s important to align your materials with the university’s visual identity. A simple and effective way to do this is by using the appropriate university name and icon alongside your school or department name, set in the correct university typeface (Gotham Bold).

Design & Licensing is here to help with publications and materials that require more complex design support. However, by consistently applying these visual elements, colleges and departments can clearly show their connection to the university in all communications.

For better integration, a version of the university mark should be prominently featured on all college and departmental materials.

COCKY HEAD

The Cocky Head is for Academic Use Only. It may be used as a stand alone graphic or a decorative element. Acceptable and unacceptable, area of isolation, and minimum size requirement uses of the primary logo also apply to the academic cocky head unless being used as a decorative element. Please see previous pages for details.

Acceptable Color Variations

The Cocky Head should only appear in its red, black, or white variation BUT a multiply may be used when the mark appears as a decorative element.

AKC

The AKC is used in both the Academic and Athletic Guides. Different usage is permitted for each. Please refer to the proper section.

Full-Color AKC

Acceptable and unacceptable, area of isolation, and minimum size requirement uses of the primary logo also apply to the Full-Color AKC. Please see previous pages for details.

Single-Color AKC

The Single-Color AKC, when used, is allowed as both a stand-alone mark or a decorative element. The AKC should only appear in its red or black variation BUT a multiply may be used when the mark appears as a decorative element.

Outlined AKC

The Outlined AKC, when used, is allowed as both a stand-alone mark or a decorative element. The Outlined AKC should only appear in its red, black, or white variation BUT a multiply may be used when the mark appears as a decorative element.

Our primary colors represent the University at its highest level and should be used consistently in all communications. Jax State’s Official Colors are red, black, and white. When using one red color only, it must be Pantone® 186.

PANTONE® 186

C13 M100 Y100 K4 R202 G32 B38 #CA2026

C0 M0 Y0 K100 R0 G0 B0 #000000

UNIVERSITY TYPEFACE

C0 M0 Y0 K0 R255 G255 B255 #FFFFFF

The official university typeface used in branding is Gotham. All weights and the Condensed and Narrow versions are acceptable.

UNIVERSITY BRANDING - ATHLETICS

PRIMARY LOGO

The university signature without “Jacksonville State University” is the main element of Jax State Athletic’s identity. It should be used consistently in athletic publications in both print and online formats. Its use will strengthen Jax State’s identity if used according to these guidelines.

The space around the athletic signature must be at least .5 inches. To the left is an example of how the athletic signature should be used in relation to other objects on the page. This is to prevent competing elements that might take away from the strong brand associated with the athletic signature.

The athletic logos should never appear smaller that 1” in diameter on the shortest side.

Area of Isolation

Minimum Size Rquirements

Stacked:

• Graphics & Marketing Materials

• Apparel & Equipment

• Utilize this version when needing to take up more space or on broadcasts as primary logo

Horizontal:

• Graphics & Marketing Materials

• Apparel & Equipment

• This font may not be used to create other words. Only JAX STATE and GAMECOCKS

The logos and wordmarks are registered trademarks of Jacksonville State University and must include the TM designation whenever used.

SECONDARY MARKS

AKC

The AKC is used in both the Academic and Athletic Guides. Different usage is permitted for each. Please refer to the proper section. The primary version of the Vintage AKC Logo is the red and white. Use a white outline when necessary to make the logo pop.

Whenever possible, the primary two color vintage AKC logo is preferred. There are on-color options to use depending on the background color on which the logo is placed. If you would like to use a black version of the AKC, the one color option is preferred. If you would like to use a white version of the AKC, the outline option is preferred.

Single-Color AKC

Outlined AKC

Acceptable and unacceptable, area of isolation, and minimum size requirement uses of the primary logo also apply to the Jax State Athletic Wordmark. Please see previous pages for details.

JAX STATE SCRIPT WORDMARK

Acceptable and unacceptable, area of isolation, and minimum size requirement uses of the primary logo also apply to the Jax State Script Wordmark. Please see previous pages for details.

ADDITIONAL ATHLETIC MARKS

Acceptable and unacceptable, area of isolation, and minimum size requirement uses of the primary logo also apply to the addtional athletic marks. Please see previous pages for details.

State Outline

The stacked version of the wordmarks are preferred, but both are acceptable depending upon the situation. When representing the school as an official logo, only the primary marks are accepted - secondary marks should be used to accent the primary logos or when usage of a secondary mark is deemed appropriate. All university marks should have clear space on all sides in order to ensure its visibility and impact. Ideally, no graphic elements of any kind should invade this space - exceptions can be made when logos are being used as background elements.

English J

AKC Arched

AKC VINTAGE + HORIZONTAL WORDMARK

1. A space equal to the size of the AKC foot should be between the bottom of the AKC, and the top of the wordmark.

2. Equal spacing on either side of the AKC is required - from the end of the tail (Left Side) to the tip of the claw (Right Side).

AKC VINTAGE + STACKED WORDMARK

1. The AKC must be the same size height wise as the Stacked Wordmark Logo (from the tip of the crown, to the bottom of the claw).

2. Adequate spacing between the Jax State Stacked Logo and the AKC must be placed between the two logos. The closest two points between the logos should be the arm, and the S.

1. The font for the Jax State Script Wordmark is Look Script Bold, with a 20px stroke outline. The Script Wordmark should be consistent across all sports.

2. The font for the Jax State sport specific mark is Gotham Ultra Italic. The sport specific wordmark goes inside of the tail of the Jax Script Wordmark.

HORIZONTAL WORDMARK + SPORT SPECIFIC

1. Adequate spacing between the Jax State Horizontal Wordmark and the Sport Sprcific mark must be placed between the two logos.

2. The font for the Jax State sport specific mark is Gotham Ultra. The Sport Specific Wordmark must have equal spacing on the left and right sides of the logo.

BASKETBALL

PUBLICATION PLANNING & COMPLIANCE

Our Graphic Designers and Director of Design and Licensing have extensive experience in print production services. We work exclusively with university clients to help produce marketing and informational materials that communicate your message clearly while enhancing the university’s image and position in the marketplace.

We can produce your project from concept through printing or help you with any part of the process. We can design a brochure from copy and pictures that you supply, for example while helping you develop your message.

The look and content of university communication vehicles are increasingly important as Jax State aspires to rank among the top universities in the United States. We help you develop your project accordingly, while providing advice, support, and project management.

Delivering your message together, we strategize to define your goals and identify the most effective way to reach them. Whether your need is small (invitations and posters) or large (recruitment brochures and magazines/booklets), we strive to ensure that the design and content of the project, as well as its costs and completion date, are consistent with your long-term and short-term goals. In order to accomplish this a minimum of two weeks from the time we receive all content and material is required for the design and lay out process. For larger jobs (recruitment brochures and magazines/booklets) a minimum of four weeks from the time we receive all content and material is required for the design and layout process.

SCHEDULING

Effective, well-written, and attractive publications require adequate time for thoughtful development - writing, editing, design, layout, review, and, printing. Schedules vary, depending on the length and scope of the project and how much support you need from our team. Starting a publication from scratch, for example, takes longer than revising an existing one. Please allow a minimum of two weeks from the time we receive all content and material for a project to be completed from start to finish. For larger jobs (recruitment brochures and magazines/booklets) please allow a minimum of four weeks from the time we receive all content and material for a project to be completed from start to finish. This includes planning time for printing and/or mailing. All departments need an optimal amount of time to complete projects that enhance the university’s image. We will be able to provide an estimated delivery date, but substantial copy and layout changes made after production begins can add considerably to the time needed for the project to be completed.

DESIGN STANDARDS

1. Jacksonville State University should be identified on the cover or first page of any university publication.

2.In four-color printing, use the full-color version of JSU logos and wordmarks with official Jax State colors. Approved versions of Jax State logos and wordmarks must be used.

3. The university seal may only be used for official documents in approved color versions. It may not be used for promotional publications.

4. Use of logos or wordmarks must be approved by the Design and Licensing Office.

5. The Design and Licensing Office has full discretion on which photographs will be used in the final publication, however Photographs may be suggested for use in university publications

6. Optimal time must be given to the Design and Licensing Office to complete each job efficiently and effectively. Please allow a minimum of two weeks from the time we receive all content and material for a project to be completed from start to finish. For larger jobs (recruitment brochures and magazines/booklets) please allow a minimum of four weeks from the time we receive all content and material for a project to be completed from start to finish. Changing the look of your project or adding information to your project will result in a longer completion date. Three rounds of minor design revisions can be made to your project without affecting the delivery date. A major change may affect delivery date. When the first proof is sent we will let you know that is the 1st round by stating it in the subject line of the email. When the job exceeds the 3rd round, the changes will still be made, however the project will be moved down in our job sequence and this could also affect the delivery date of the project.

The graphic designers within Design and Licensing do not use generative-AI to create or iterate during the design process. Generative-AI, such as Midjourney or ChatGPT, creates imagery that often does not meet brand or print standards. The Design and Licensing office permits the use of generative-AI by other offices and departments, and AI creations will be approved as long as they are in good taste and logo usage is correct.

We encourage internal partners to send inspiration or moodboards when submitting a project request form. A few websites our own designers use to gather inspiration include:

www.pinterest.com www.designspiration.com

Due to the quality of the imagery created by generative-AI, the Design and Licensing office will not be recreating exact replications. The replication process is incredibly time-intensive compared to traditional methods. This often results in a lower-quality design than if our designers created the imagery from scratch. Our office strives to create high-quality work. We believe that generative AI tools may be useful, but they are not a substitute for human judgment and creativity. We encourage our internal partners to use this technology with care, as all marketing and promotional materials are a direct reflection on our university and campus community.

START A PROJECT

To ensure efficiency and streamline requests, the Project Request Form marks the very beginning of the design process. The online form must be filled out and submitted, this is the very first step in getting your marketing project started or updated. The form can be found on the Design and Licensing webpage:

jsu.edu/designlicensing/creative-brief.html

ACADEMIC LOGO REQUEST FORM

All academic logos used independently from the Office of Design and Licensing must be requested by visiting the Design and Licensing website and filling out the Academic Logo Request Form:

www.jsu.edu/designlicensing

LICENSING & APPROVED VENDORS

Campus departments and student organizations frequently purchase merchandise for promotions or events that include university trademarks. Requests can include lapel pins, cups, mugs, hats, apparel, bags, purses, umbrellas, coasters, photo frames, and other items. Each of these items is an extension of the university’s brand or image. Just as there are branding guidelines for printing purposes, similar policies hold true for Jax State merchandise.

Since use of Jax State’s name or other Jax State trademarks with an organization name implies association with the university, only campus departments and student organizations that are recognized by the SGA are allowed to use Jax State trademarks in conjunction with their name.

WHY LICENSING IS REQUIRED AND WHAT LICENSEES DO

There are three reasons Jacksonville State University has a trademark licensing program: Protection. Promotion, Profit

To protect Jax State’s name and other registered trademarks, Jax State has a licensing program to manage the use of Jax State’s valuable property. Licensing is vital to the appropriate promotion of the university, monitoring use of marks and association by others with Jax State. Unlicensed association or use of marks risks the integrity of the Jax State brand and is a Class C felony in the state of Alabama. Therefore, Jax State products can be made only by companies/ licensees who are under contract with the university’s licensing agent, Collegiate Licensing Company (CLC). More than 100 licensees work with Jax State to offer a multitude of products for campus and retailers.

Please note that the purchasing vendor list is different than the licensed vendor list. A vendor can be on the purchasing list and not be a licensed vendor. All products bearing the logo or wordmarks MUST be ordered from a licensed vendor. For a list of approved promotional product vendors and instruction on how to order visit jsu.edu/purchasing

Jax State Licensees save campus departments time, effort, and money due to their expertise in dealing with licensing matters, often taking care of approvals and other details for you. For more information about licensing and a list of current licensed vendors please visit https://www.jsu.edu/designlicensing/ licensing.html

Licensees:

• Pay for the right to produce Jax State merchandise

• Carry appropriate liability insurance naming Jax State an additional insured

• Are familiar with university policies concerning appropriate use of trademarks

• Can usually create designs upon request

• Contact Jax State with questions concerning a product or marks

• Obtain design approval from Jax State Licensing via Brandmanger360 licensing portal

• Remit royalties to support Jax State

WHAT HAS TO BE LICENSED

Any product bearing Jax State marks must be produced only by licensees. Printed materials covered under the policies of Jax State’s Office of Marketing and Communications such as brochures, pamphlets, stationery, note cards, and banners, for example, do not require licensing, but do require the approval of Office of Marketing Services. However; if any of these printed materials will be sold such as calendars or cookbooks, the product must comply with Jax State’s licensing process.

DESIGN PARAMETERS

Jax State Licensing reserves the right to disallow or request changes to Jax State designs that do not adhere to standards, that do not reflect an appropriate level of quality and design, that may conflict with current trademarks, or that might be seen as offensive or in poor taste. Sometimes, proposed designs fall into a “gray” area for which there is no firm standard, and in these cases Jax State Licensing again reserves the right to disallow a design and/or recommend an appropriate alternative. The Jax State logo must be used in its entirety. The logo cannot be taken apart and selected elements used without permission from the Office of Marketing Services. “Jacksonville State University” must remain intact with the logo. A department name may be placed underneath “Jacksonville State University.” All designs must be approved by the Office of Marketing Services prior to ordering your product.

THIS IS JACKSONVILLE STATE UNIVERSITY.

THIS MAKES IT AUTHENTIC.

TEMPLATES & STATIONARY

POWERPOINT TEMPLATES

When doing a PowerPoint presentation for your department or office, a university standard template should be used. This is to ensure a look and feel consistent with that used on the website and in print publications.

Templates are available for download from the Marketing Services website at: www.jsu.edu/designlicensing

STATIONARY

The university business system is the most widely used communication tool available. Each element, from business card to letterhead must convey the same consistent message. Only administrative offices, academic departments, and established centers that have been approved through appropriate administrative channels can use university stationery. Personalized notecards are available as well as presentation folders. To order stationery, see The Print Shop section (page 40) of this style guide.

This grey area is designated for letter copy. A justfied left and rag right format is recommended, as well as 10 pt. type. The vertical margins can vary according to the amount of text; however, the top margin should be no less than 1.5 inches from the top of the page.

700 Pelham Road North Jacksonville, AL 36265-1602

P. 256.782.5649

F. 256.782.5689

www.jsu.edu/arts-humanities

Visual identity goes beyond our logo. We communicate in a myriad of ways, including letters, emails, social media posts, presentations, and even name tags.

It is important that these materials project a consistent and readily identifiable image. Establishing and reinforcing the Jax State identity will help ensure clarity and accuracy in all aspects of communication and create a greater awareness of the university and campus community.

Only administrative offices, academic departments, and established centers that have been approved through appropriate administrative channels can use the university name tag.

Awards to Remember in Ohatchee, Ala. has the approved template for name tags. To place an order, please call 256-892-2500.

KATIE EDWARDS

Chief Marketing O cer Marketing & Communications

EMAIL

SIGNATURE

All email signatures should consist of the following information and should not include any patterned backgrounds, photographic files, QR codes, personal logos, personal or departmental websites, or quotes. The font is 12 point Arial

*Please remember that the university-wide goal is to increase enrollment and brand the university.

Name

Title

Office/Department Name/College Name Jacksonville State University P. XXX.XXX.XXXX | F. XXX.XXX.XXXX C. XXX.XXX.XXXX | WC. XXX.XXX.XXXX The Friendliest Campus in the South. WWW.JSU.EDU

PROMOTIONAL PRODUCTS

The Office of Marketing & Licensing assists in the creation of promotional products for internal departments and programs. While the Office of Marketing & Licensing understands that each request must be looked at on a case by case basis, we have developed some generalized guidelines to create consistency.

OFFICE OF DESIGN & LICENSING

If the product chosen is capable of having the full logo with departmental name, then it is required to be used in its entirety.

COLLEGE OF EDUCATION & PROFESSIONAL STUDIES

JACKSONVILLE STATE UNIVERSITY™

APPLIED BEHAVIOR ANALYSIS

JACKSONVILLE STATE UNIVERSITY™

CEPS | JAX STATE ABA | JAX STATE

On products where the full logo is not able to be printed, alternative designs shown above are acceptable. The type is Gotham to remain brand consistent.

VIDEO & PHOTO SERVICES

VIDEOGRAPHY

The videography team produces high-definition video content for special events, social media, digital marketing campaigns, broadcast radio and television, and web content. The team writes, shoots, and edits in-house to deliver high-quality productions for clients.

The videography team only collaborates with campus partners whose goal is to increase Jax State’s branding and reputation, enrollment, and alumni engagement. Before a video project can start, an approved individual for the department or organization must fill out the Videography Project Request Form: https://www.jsu.edu/videophoto/ start/creative-brief-videography.html.

Most interactive products will be distributed on digital channels through Jax State social media, Jax State web host and Jax State email management system. It is the responsibility of the client to decide distribution channels and content before starting a project. This will enhance our primary goal and will not tarnish our online presence. Most of this information will be gathered throughout the project request form.

PHOTOGRAPHY

The photography team provides high-quality photography services for campus events, marketing campaigns, and social media content. The team is also responsible for editing and uploading images into the Jacksonville State University Photo Database. Individuals approved to start a photography project for a department or organization can fill out the Photography Creative Brief Form: www.jsu.edu/digital/start/creative-brief-photography.html to request a scheduling with the University Photographer.

JAX STATE PHOTODATABASE

Your use of the Jax State Photo Database and any images contained in it constitute your agreement with the following restrictions.

PERSONAL USE

Prints purchased from the database may only be used for private, personal, and/or non-commercial use. They may not be resold, scanned, copied or distributed in any way or format for any commercial use.

UNIVERSITY USE

The images in the database and any prints made from them, are intended for official university use only, and for legal reasons may not be used for non-university related purposes. Contact the Jax State Photographer to request Jax State faculty/staff database access. Please consider carefully who in your office or department you allow to use your username and password. Students are NOT allowed access to login information or unsupervised use of the database. Please contact the University Photographer if your access information ever becomes compromised. Prints purchased for university use must be bought with a university purchasing card.

PHOTO ALTERATION POLICY

As technology has made it easier to alter photographs, the temptation grows to make dramatic changes to a photograph. Although some alterations may seem harmless, they can easily cross the line of changing a photo’s content. This practice may jeopardize trust, and photo edits may create an illusion or harmful depiction.

A photograph is usually perceived as an accurate recording of an event; therefore, we must be extremely careful about altering photographs. Any alterations that affect the accuracy of the persons, places, or events depicted in the photo are unacceptable. Enhancing the technical quality of a photograph and other simple touch-ups are acceptable if the content of the photo is accurately depicted.

SOCIAL MEDIA

At Jacksonville State University, we embrace social media channels and value the role they play in communicating information quickly and effectively. We encourage our students, faculty, and staff to use social media to promote campus-wide collaboration, share engaging content, and build community.

To assist those managing social media sites for Jax State and to inform our campus community of the appropriate official and personal use of social media as a representative of Jax State, the university has adopted a social media policy and guidelines. View these guidelines at: https://public.powerdms.com/JSUAL/documents/1291620

Any employee or representative of the university authorized to manage social media on behalf of a Jax State department or organization should reach out to Web & Social Media Services to request more information on training and obtaining social media accounts. Requests for promotions, posts, or social media ad campaigns can be requested through the Social Media Project Request From.

Any usage of the Jax State logos and/or brand on Jax State’s social media sites should adhere to the guidelines already in place for web graphics. Because social media platforms carry their own size requirements and can vary greatly, social media managers should review size requirements on each platform and refrain from uploading any logo or photo whose quality could deteriorate once uploaded. For questions, guidance, or more information, please contact Web Services at: https://www.jsu.edu/web

PRINTING SERVICES

The Print Shop has a wide range of capabilities to support the administrative, academic, and other university printing requirements. However, the cost of printing and the demand for printing services necessitates that controls be established to ensure the most efficient utilization of available resources. This policy established procedures by which university operating departments may request printing services in accordance with uniform guidelines. Visit the Jacksonville State University Print Shop website at www.jsu.edu/printshop for prices and to place an order.

RESPONSIBILITIES & PROCEDURES

All official university publications prepared for public distribution must meet certain standards with regard to composition, use of logos, printing quality, and overall impression. In addition, any administrative office, department or individual desiring to distribute printed materials which advertise, solicit, or inform on behalf of the university must obtain prior approval from the Office of Design & Licensing. All official university publications must adhere to the Jacksonville State University Style Guide & Identification Standards Manual. This style guide addresses the components of Jax State’s visual identity and lays out specifications for enhancing it. Questions regarding its use may be directed to the Office of Marketing and Communications at 181 Self Hall, 256.782.8220.

RESPONSIBILITIES

Budget managers are responsible for approving requests for printing services within their divisions. Printed materials which advertise, solicit, or inform the public on behalf of the university must be approved by Design and Licensing Office before submission to an outside printing firm. The Print Shop Director is responsible for the physical quality of materials printed by the Print Shop. Requests for printing which do not conform to guidelines regarding paper, quantity, use of color, or other considerations may be rejected by the Print Shop, subject to modification by the requester. Cost and completion time estimates may be obtained from the Print Shop prior to the submission of requests for printing services.

RESPONSIBILITIES

Any office or department requesting printed pamphlets, brochures, or other material intended for public distribution will submit all copy and markup or dummy format to the Office of Design & Licensing. All copy Responsibilities & Procedures | print shop must be submitted electronically in a word document. The final design and format will be determined by Marketing Services.

Digital materials submitted directly to the Print Shop by departments are subject to rejection if they do not meet accepted standards of appearance and content.

Printing, binding, stapling, and other related services are available on-campus from the University Print Shop, a self-supporting service center. The University Print Shop has “Right of first Refusal” on all printing services.

If the University Print Shop cannot accommodate your print request, a “Request for Off Campus Printing Form” (www.jsu.edu/busaffairs/ busprocman/pdf/Form7.pdf) will need to be completed and signed by the print shop director. The completed form would be submitted to Marketing Services to obtain a quote for outside printing. Once quote is received a copy of the off campus printing form will be uploaded with the requistion and processed through standard procurement processes.

Off campus printing approvals require up to a 5 day approval time. In most cases 1 – 2 days will suffice but plan on 5. Any approval for off campus printing will come from the Print Shop director. The Print Shop Manager shall name an approver if he/she will be absent for 6 or more days.

EXTERNALLY FUNDED PRINTING PROJECTS

Requests for printing services in support of externally funded projects must follow the normal approval process. Charges will be determined so as to recover the full cost of the services, which must be paid by the grant or project. Printing services which fall into this category will be accomplished on a time available basis.

UNIVERSITY STATIONARY & LOGOS

UNIVERSITY STATIONARY

Letterhead, envelopes, and business cards have been standardized to reduce costs, to present a unified image of the university, and to comply with State regulations. All stationery must be procured from the university Print Shop. Names of individuals may not be imprinted on official university letterhead or envelopes. Memo pads are available in standard form and should be used in official university capacity only. Business cards may be printed with the name, title, department, and business telephone of faculty and staff members. Additional information may be included as need is determined. Variations from standard stationery design must be approved by the Chief Marketing Officer..

PROMOTIONAL & INFORMATIONAL BROCHURES

Promotional and informational brochures must follow standard formats as determined in coordination with the Jacksonville State University Brand Guidelines. Design, layout, and procurement will be determined by the Office of Marketing and Communications. Such brochures are limited to the description of programs, and should avoid duplication of material in either the undergraduate or graduate catalog. Promotional materials for departments may be printed in full color. Any exceptions to standard guidelines concerning promotional brochures must be approved by the Chief Marketing Officer. Cost effectiveness should be considered in making such decisions to ensure good stewardship of state funds in the area of publications and print material.

UNIVERSITY CREST & LOGO

To protect trademark licensing agreements and promote a consistent visual identity, Jacksonville State University logos and marks may vary in size, but cannot be altered, tampered with, modified, or overprinted, as described in further detail in this manual. No independent or conflicting logos must be used.

The university crest is reserved for use in official university documents, proposals to the Board of Trustees, commencement programs, and formal invitations. The crest should not be used in internal publications, on stationery, or on publications and printed materials which publicize the university facilities, events, programs, or services. The university logo is used on official university publications, advertising, and signs. Use of the seal or any symbol or logo other than the approved university seal or logo must be approved by the Office of Marketing and Communications. Logo request forms can be found on the Design and Licensing website at: www.jsu.edu/marketingservices

GENERAL GUIDELINES & APPROVALS

GENERAL GUIDELINES

Paper and ink selection must be made in accordance with standards established by the Office of Marketing and Communications. In most instances, paper selection will be limited to bulk ordered materials in the interest of economy and for consistency of design.

The university Print Shop will accept and handle work in order of submission. An exception will be made in instances whereby a project has institution-wide impact as determined by the appropriate vice-president.

TURNAROUND TIME

Although the university Print Shop will make every attempt to give you a speedy turnaround time on your printing, please plan ahead with as much advance notice as possible. Be aware of delays throughout the year, vacation times and downtime due to equipment maintenance needs. Busier times of the year include: when classes first begin (with everyone replenishing their forms and gearing up for the new semester); when classes end (with University Stationary & Logos | print shop programs, ceremonies, graduation); and during special campus events. Plan for one to two days on small quantities or jobs that require simple copying or printing – and three to five days for large quantities or more complicated jobs that require bindery and finishing. Rush jobs must be approved by a VP or the president. All rush jobs will be completed within three days.

Because of its small size, Marketing Services cannot handle all requests for assistance. For this reason, full publication services are provided according to the following priorities:

• Office of the President

• Office of the Vice President for Philanthropy

• Publications used in the admission or recruitment of new students.

• Publications used off-campus to raise funds

• All other publications of the university dealing with the general public or a special public in an off-campus situation

• All other publications of the university

While these priorities may occasionally prevent Design and Licensing from fully assisting an office, every effort is made either to refer the client to another office or to provide consultation showing the client how to proceed on the publication.

ADVANCED PLANNING

Much of the success of a promotional publication will be determined by the adequacy of the early planning that goes into the effort. The publications process usually begins with a planning session to determine the purpose of the printed piece, the intended audience, the desired results, how best to reach that audience, effective copy and design, the quantity needed, budget limitations, cost effectiveness, and the time needed to produce the printed piece.

Delivery and distribution details also should be discussed in the preliminary conversation. By planning ahead, you can make the job easier for the university Print Shop-- and for you.

Most publications require six to eight weeks from the time Office of Marketing and Communications receives the original manuscript. Although work can be handled on a rush basis, the approach is not recommended. Rush orders generally cost more and the possibility of error increases greatly. The best way to achieve an acceptable publication on time is to build extra time into the schedule.

APPROVALS

All publications copy that communicates information about academic programs, courses of instruction, degrees, or related areas must be cleared by the Office of the Vice President for Academic & Student Affairs before design. All departments will be charged for five file copies to be distributed as follows:

• Provost and VP of Academic and Student Affairs

• Three copies for the office of Design and Licensing

• One copy for Print Shop