ONER ACTIVE
MODEST CAPSULE CONCEPT
A
capsule celebrating inclusivity and contemporary femininity
By Jasmine Martin-Lord Junior Buyer
Concept Development
Range Building
MARKET OVERVIEW
The modest wear space is now one of the fastest-growing highvalue categories, reflecting global demand for inclusive and functional apparel.
The global modest fashion market is projected to reach £340bn by 2027, showing sustained worldwide demand for versatile design.
The activewear market is forecast to exceed £400bn by 2027, making modest performance wear a credible, high-growth subcategory.
Source: DHL Discover 2023; Global Activewear Market Report (Yahoo Finance 2023).
TREND & CUSTOMER INSIGHT
Exploring opportunity, behaviour, and brand alignment.
Modest activewear is gaining traction globally, reflecting a growing desire for performance wear that aligns with personal values and lifestyle.
Industry forecasts value the modest activewear segment at approximately £77 billion by 2025, with long-term potential to exceed £130 billion by 2035 Showing how modesty, functionality, and fashion are increasingly converging.
Consumers are seeking coverage without compromise lightweight, breathable fabrics and fluid silhouettes that empower movement and confidence.
Relevance for Oner Active:
Introducing a modest capsule would strengthen Oner’s position in the premium activewear market, opening access to new global audiences while reinforcing the brand’s message of inclusivity and empowerment.
Source: Business Research Insights 2025; WGSN Active & Modestwear Forecast 2024.
Performance Sklegging
Second-skin fit with integrated modesty skirt for coverage and confident movement.
RANGE PLAN VISUALS & PRODUCT OVERVIEW
Oversized Zip-Up Layer Top
Soft-touch fleece in tonal neutrals offering lightweight warmth and effortless coverage.
Performance Long & Short Sleeve Tee
Lightweight, breathable tops designed for layering, movement, and confident modest coverage.
Performance Hijab
Engineered in lightweight, breathable stretch fabric for unrestricted movement and confident coverage.
PRICE POINT & MARGIN SNAPSHOT
Prices are aligned with Oner’s premium positioning, designed to feel accessible while supporting strong margin performance across the range.
Target launch: Ramadan Capsule, March 2026
FABRICATION
POSITIONING
Hero modest performance piece
Everyday layering base
Transitional modest outerwear
Accessible entry piece
SUMMARY & OPPORTUNITY
The modest activewear space remains a largely untapped market within the premium performance sector, offering clear white space for innovation.
Oner Active is well positioned to lead this emerging category, aligning its empowering, inclusive values with genuine customer demand.
The Ramadan 2026 capsule introduces a fresh, culturally resonant direction that extends beyond seasonality to drive year-round appeal.
By combining functionality, comfort, and style, the range delivers commercial scalability and meaningful brand differentiation.
This capsule represents a strategic step toward expanding Oner’s global relevance and strengthening its reputation for empowering every woman to move with confidence.
Exploring opportunity, behaviour, and brand alignment.
jasmineml95@live.com