C O N C E P T O
T R E N D & C O N S U
I N S I G H T
“ F E E L C O V E R E D
F E E L L I M I T L E S S ”
R A N G E P L A N V I S U A L S &
P R O D U C T O V E R V I E W
MODEST SWIMWEAR COLLECTION | LULULEMON CONCEPT
PERFORMANCE SKLEGGING
SECOND-SKIN FIT WITH INTEGRATED MODESTY SKIRT FOR COVERAGE AND CONFIDENT MOVEMENT.
HYDRA ZIP SWIM TOP
STREAMLINED SILHOUETTE WITH HIGH-NECK ZIP FOR SUPPORT, SUN PROTECTION, AND EASE OF MOVEMENT.
SWIM HIJAB RANGE VISUALS &
PRODUCT OVERVIEW
LIGHTWEIGHT, SECURE COVERAGE FOR CONFIDENT PERFORMANCE.
PERFORMANCE SWIM HIJAB
STREAMLINED COVERAGE WITH BREATHABLE, QUICK-DRY FABRIC FOR COMFORT IN AND OUT OF THE WATER.
PRICE POINT & MARGIN SNAPSHOT
LULULEMON
MODEST SWIM CAPSULE
Target launch: Spring/Summer 2026 | Designed for performance, movement, and confident coverage.
Performance Sklegging Performance Stretch (chlorine-resistant, 4-way stretch)
Hydra Zip Swim Top
Core Colour Palette
PANTONE CODES
#F2D7D3
FUTURE OPPORTUNITY
The modest activewear space remains a largely untapped category within the premium market offering genuine growth potential Lululemon’s design innovation and brand trust position it perfectly to lead this emerging segment. There’s increasing demand across the UAE, GCC, and key Asian markets for modest, performance-driven apparel that doesn’t compromise on style or movement. Introducing this capsule would expand Lululemon’s reach and cultural relevance, strengthening its global community connection. The collection offers a scalable foundation for future modest performance capsules, aligning inclusivity with commercial opportunity.
