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DIGITAL MARKETING Digital marketing is an academic field and professional discipline focused on using digital technologies and online platforms to promote products, services, and brands. It integrates data analytics, consumer behavior, and digital media strategies to reach target audiences effectively in an interconnected world. Key facts Core focus: Online marketing strategies using digital tools and platforms Main channels: SEO, SEM, content, social media, and email marketing Interdisciplinary roots: Business, communication, computer science, and analytics Common applications: E-commerce, branding, and data-driven advertising