Jen Rubin
3648 Woodcliff Drive Kalamazoo, MI 49008
Cell: 269.303.2631
Email: mrome@jaquarealtors.com
Cell: 269.217.4311
Email: srome@jaquarealtors.com
414 W. Milham Avenue | Portage, MI 49024
Customized Marketing Plan Professional marketing. Thorough communication. Results.
As your agents, we am committed to results. We have prepared one of the most comprehensive marketing strategies available, and this plan will distinguish your home in the local and global market place, as well as attract buyers to your property. We take pride in excellent communications and strive to achieve the highest level of satisfaction.
Discover the Difference
Jaqua offers advantages that no other company can offer: • A Licensed Agent is Available Until 6 p.m. Daily at our Portage and Kalamazoo Locations • After hours, potential buyers will to speak with a REALTOR® regarding their real estate needs at the moment of peak interest • Extensive National Internet Marketing • The Leading Corporate Relocation Department in West Michigan • A Brokerage Internet Site Designed for Sellers with comprehensive, leading-edge features • New listing presentation at weekly sales meeting • Targeted Mailing Campaigns • Effective Open Houses
Professional Marketing My marketing strategies will range from print to Internet advertising, including publications in well-established magazines, newspapers, and websites. I will utilize the resources of all Jaqua Realtors and staff, resulting in the achievement of our number one goal—to expose your home to the greatest number of buyers.
jaquarealtors.com Internet marketing will help create awareness of your property to local, regional, and even international buyers. According to a National Association of Realtors’ survey, a reported 95% of homebuyers use the internet to search for homes.
Innovative Features The Jaqua site includes several innovative features that buyers are attracted to during their property search: • Interactive map search includes Satellite view, street view and Yelp integration. Search by school district, community, lakes zip code or custom-drawn map • Comprehensive Community information section • Detailed market reports for communities throughout West Michigan • Vibrant listing result pages
Internet Marketing Local Sites MLive.com is Michigan’s most popular news and information site, with as many as 1.1 million unique visitors per month. MLive.com is updated 24 hours a day, with local news, sports, weather, classifieds, and more. Advertising our listings on MLive.com puts them in front of buyers who are actively seeking local information. Multiple Listing Service—Approximately 930 licensed real estate agents across Kalamazoo County will have access to complete information regarding your home. Regionally, an additional 7,934 licensed real estate agents from South Haven to Battle Creek will have access to the details of your home.
National Sites www.leadingre.com As a member of the Leading Real Estate Companies of the World® worldwide network of premier brokerage firms and their 700 top websites, Jaqua Realtors’ listings benefit from additional exposure. Collectively, Leading RE’s 500 affiliates generate over 100 million unique visitors annually, all of which have access to your listing the minute it appears on our website.
Realtor.com is the equivalent of a national Multiple Listing Service. REALTORS® across the country promote the use of this site. Msn.com, a nationally recognized site, is typically visited by the everyday Internet user.
Internet Marketing All listings will also be featured on additional national websites, including:
National Sites To compliment jaquarealtors.com, all Jaqua listings, with complete property information and pictures, are also featured on other local, regional and national websites. All Jaqua listings will also be featured on a wide range of additional national websites, including Zillow.com, Trulia.com, livingonh2o.com, LeadingRE.com, Vast.com, HomeFinder.com, HarmonHomes.com, eLookyLoo.com, Realy.co, househappy.com, buzzbuzzhome.com and more.
Professional Marketing Photography
Others
Jaqua Realtors
A professional photography session will be scheduled for your property. The high-end, quality photos produced by our photographer will professionally showcase your home’s amenities, creating added interest from potential buyers. According to a survey posted in the The Wall Street Journal, “listings with better photos command higher asking prices” and “listings with nicer photos get more online attention.” The pictures of your home will be utilized throughout all marketing endeavors including online images and printed materials. Pictures taken with a photographic eye will help your homes features to be captured at the best possible angle to attract potential buyers to your home. Your photographer will utilize natural light, time of day, camera direction and your house lighting to capture your home at its best.
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REALTOR® • Top of the line electronics, fixtures, appliances, flooring and design C: (269) 271-1507 Portage 3 Bedrooms O: (269) 341-4300 2 Baths 1,606 finish • Unique 2 story master suite wing jarney@jaquarea ed sq. ft. ltors.com • Theater room with tiered seating Beauti
• Completely remodeled with additions in 2008
ful newer ranch with a very open plan, all main floor floor living! Excelle nt conditi Neutral decor on! through
• 1,200 bottle wine cellar • Great Room and two family rooms
out, lots Extremely of window convenient space. location restaurants, to all Portage schools, shops, and highwa y access. cul-de-sac. • Additional lot next door with 110’ of water frontage, quiet separate salCathed Located on a ral ceiling architectural in the great columns, room, and a natural season sunroom gas fireplac with fabulou e. Four Formal dining s light and window room and space. breakfast Master suite nook in the with a large kitchen. walk-in closet, tub, separat e shower great soaking , and good unfinished counter space. basement ealtor Huge with two plumbed daylight for a full windows, bathroom. laundry room Very nice main floor with cabinet enjoy the storage. Wonde outdoors rful deck and lovely to two-car garage, backyard. Attached in-ground sprinkler landscaping system, attracti and stone retaining ve appliances wall. All and washer/ kitchen dryer are central A/C included. unit in 2012. Brand new
• Impressive landscaping and 4 car garage
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Allen Louks R
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1098 Lake Michigan Avenue
by GKAR
Cell: (269) 370-8555 Office: (269) 341-4300 Email: alouks@jaquarealtors.com Website: www.alouks.jaquarealtors.com
Dan Jaqua Associate Broker 269.381.7653 arealtors.com
djaqua@jaqu
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4 Bedrooms • 3 Bathrooms 3,120 Finished Square Feet • 16.3 Acres of Land • 80 Feet of Water Frontage MLS #13062299 • Listed at $1,750,000
Denni s Brons on@jaquare altors.com ®
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Anthony Clark
REALTOR®
C: (616) 638-7185 O: (269) 637-6537 aclark@jaquarealtors.com NOTHING UP FRONT.
NOTHING OUT OF POCKET.
Contact Agents For Further Details.
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Jaqua Realtors
• Updated lightin g fixtures • LL has rec room & office • Large lot & 12’x17’ deck • Great home in Portage convenient to schools, trails & parks
• 195 feet of sandy beach frontage on Crooked Lake
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A targeted direct mail campaign can be prepared to target potential buyers that my research shows to be interested in the characteristics of your home.
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• 4 bedrooms, 2 bathrooms • 1,716 square feet • Freshly painted living & dining room 6 Bedrooms | 41/ 2 Baths | 6,568 Fin Sq Ft | Mattawan Schools | MLS #14057159 • Family room with a gas log fireplace • Breathtaking views from every floor and window
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A professional resume showcasing your home will be developed and utilized for all showings and open houses.
, MI 49080
AT E R
Traditional Marketing
PLAINWELL
Ed Giffels
Listed at $144,000 MLS: 14010919
221 S. Drake Rd Kalamazoo, MI 49009
Professional Marketing Additional Marketing The highly visible Jaqua sign denotes to the public the availability of your home on the market and provides contact information for further inquiries and individual showings. I will notify all Jaqua agents via email of the availability and features of your home. The New Listing Presentation at our weekly sales meeting showcases the aesthetics and amenities of your home to Jaqua agents to promote your property. Agents combine their knowledge of the market and listing expertise to help find more potential buyers for your home.
Open Houses An Open House will be scheduled at your convenience for increased exposure to potential buyers. Marketing materials and property information will be presented at the open house. Jaquarealtors.com features an user friendly open house section with MLS numbers and searchable results and the ability to generate turn by turn driving directions. Buyers can quickly map a tour to view your property. Your open house will target potential home buyers surrounding your property on Facebook and Instagram, as well as major websites including The Wall Street Journal, ESPN.com and many more. Your property will be in front of potential home buyers wherever they go online. These are behaviorally targeted ads to potential
buyers in the market looking at listings, using mortgage calculators, searching for moving companies and more. An Open House sign rider will be attached to the “For Sale” sign the week of the Open House and directional signs placed in highly visible locations on Sunday.
Working Towards The Same Goal
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Seller’s Agent Responsibilities
Buyer’s Agent Responsibilities
Keep all seller information confidential
Keep all buyer information confidential
Research the property
Develop a buyer timeline and plan
Help prepare the house for sale
Help the buyer with financing
Develop a marketing plan and pricing strategy
Determine housing needs
Market the property Follow up on all inquiries Receive and review submitted offers and write counter offers
Prepare for current market conditions Find and show the buyer homes Verify information on behalf of the buyer Craft an offer to purchase
Negotiate on behalf of the seller
Negotiate on behalf of the buyer
Navigate the due diligence process
Set up and attend all aspects of the due diligence process
Prepare the seller for closing Coordinate the transaction
Prepare the buyer for closing Coordinate the transaction
By offering a portion of the real estate commission to the buyer’s obligation to pay their buyers’ agent, a seller will be able to attract: > More buyers > Buyers with limited funds > First time home buyers > VA Buyers
> Buyers who are afraid to look at your home not knowing how much it could cost them out of pocket
In addition, liability reduction is valuable for the seller when a buyer’s agent represents the buyer.
Thorough Communication Communication Plan When you are fully informed, you are able to make educated decisions. In all successful marketing endeavors, I find the single most important service I can provide to you is outstanding communication. I work to accommodate your preference of communication method and frequency.
Feedback is critical. Follow-up after showings can provide valuable information from both buyers and agents. Comments from Open House guests provide additional buyer perspective. I am committed to providing you with a full range of feedback to gain important perspective.
• As a commitment to keeping you informed of current market trends on a continual basis, I will provide you a market update every 14 days. This information includes properties that have recently sold as well as new competing listings. • I will discuss ways to maximize buyer interest in your home through better staging and presentation techniques. • All pertinent legally required information, including the Seller’s Disclosure and the Lead-Based Paint Seller’s Disclosure, will be provided to all interested parties.
Proven Results
Jaqua Realtors growth since 1975 (in millions)
Leading RE The Jaqua firm is an active member of the referral network Leading Real Estate Companies of the World. As the exclusive Network member in the region, Jaqua receives buyer referrals from member firms all over the country, giving your home more exposure to relocating buyers. Leading RE: • Has over 500 companies, 4,800 offices, and 129,000 sales associates worldwide • Produces annual home sales of $289 billion • In 2025, our network made introductions in 65 countries, 461 client introductions made weekly worldwide and 24,000 leads and referrals generated yearly