What Drives Baby Boomers in their Decision Process tvdmexonline.com/what-drives-baby-boomers/ TVD
March 28, 2021
To know what drives baby boomers could be your gateway to success What drives baby boomers when making a purchase decision is occupying the whole marketing world. To find the correct answer could mean the entrance to a vast market with a lot of financial resources to push the purchase button. Frequently the industry and the entire society analyze the market to really understand what drives baby boomers in their purchase process. All humans need to go through a process before bringing out a credit card. There are many reasons why the baby boomer segment gets so much attention. It’s a large group growing steadily. In 2019 it is estimated that 21.19% of the U.S. population belong to the baby boomer group. To correctly understand the decision process marketers use to divide the people into the following six groups: GI Generation – born between 1901 and 1926 Silent Generation – born between 1927 and 1945 Baby Boomers – born between 1946 and 1964 1/6