James Kaminsky: Building an Editorial Stack for a Fragmented Media World
James Kaminsky mentions that the fragmentation of media has fundamentally altered how content is created, consumed, and evaluated. Audiences no longer engage with brands through a single channel, and content teams can no longer rely on one dominant platform to carry their work. Building an editorial stack is a strategic response to this reality, enabling organizations to produce cohesive, high-quality content across a constantly shifting landscape.