Visitors play a vital role in the economy of our country, with the UK receiving 39.2 million visits throughout 2017 with a combined spend of £24.5 billion. While traditional hotel growth continues it does so in a changing context, with the on-line service platform AirBnB now having more ‘available’ rooms than any other hotel chain in the world.
But hotels are fighting back, developing new brands to meet the needs of those who favour AirBnB over more traditional hotels, and increasingly entering into the short-term residential rental market as part of their overall product.
Iceni Projects continues to be at the forefront of this changing market, advising clients including Hilton, The Crowne Plaza and Staycity on their products and securing additional hotel floorspace to protect their position during a time of flux.
