Our Economics Team | Website Document

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Introduction Our Projects

A Leading Consultancy

We’re proud to say that we’re an award-winning consultancy. We’ve a positive, creative mindset, and we’re passionate about what we do.

Formed in 2005, Iceni is a market-leading consultancy working with a growing client base across the UK. We combine the rigour of technical advice with the commercial instincts of a developer.

Our strength is our tradecraft. Deep technical expertise, built through experience and accreditation, sits alongside a proactive and strategic approach to problem solving. We are confident in our advice and prepared to challenge where it adds value.

Our service offer has broadened, but the objective is consistent. We put our clients’ interests first and equip them with the insight and tools to improve outcomes.

We operate at the point where policy, capital and delivery meet. Our work spans major strategic sites, infrastructure, regeneration and investment-led projects across the UK. Clients come to us to navigate complexity, unlock value and secure delivery in a challenging market. Increasingly, this means advising on large, multi-disciplinary projects where commercial awareness, political insight and technical expertise must align from the outset.

Birmingham The Colmore Building

20 Colmore Circus Birmingham, B4 6AT T: 0121 262 4148

Edinburgh 14 - 18 Hill Street Edinburgh, EH2 3JZ T: 0131 370 3486

Glasgow

201 West George Street Glasgow, G2 2LW T: 0141 465 4996

Ian Anderson Chief Executive

London Da Vinci House

44 Saffron Hill, London, EC1N 8FH T: 020 3640 8508 Manchester WeWork, Dalton Place 29 John Dalton Street Manchester, M2 6FW T: 0161 509 2840

We’re MultiDisciplinary

We are happy to support clients through any part of the project bringing in specialists from across our disciplines. Our multi-disciplinary appraoch allows for onestop-shop making the process easier.

Our UK-Wide Experience

Regional growth is fundamental to the future success of the UK economy. At Iceni we recognise that no two places are the same .

We have a clear focus on place and people. We work with public and private sector clients to understand the character of locations, the priorities of communities, and the realities of delivery, shaping responses that are grounded, relevant and deliverable.

Our work is truly national in scale. We operate across England and Scotland, combining a strong regional presence with the ability to mobilise multi-disciplinary teams wherever our clients need us. This allows us to bring consistency of advice, while remaining responsive to local policy, politics and market conditions in each location we work.

We bring together archaeology; built heritage and townscape; design; economics; engagement; impact management; landscape; planning, sustainability and transport into a single, integrated offer. This joined-up approach enables us to unlock complex sites, support investment decisions and deliver outcomes that respond to both national priorities and local challenges.

As an employee-owned business, we work as one team. Our structure allows us to collaborate openly across disciplines and geographies, ensuring clients benefit from the full breadth of our expertise wherever they are operating.

Your Strategic Advisors

Our specialists are collaborative and forward thinking highperformers ; chosen for their ability to get great results .

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Our Economics Expertise

Working with developers, landlords, investors, local authorities, other public sector bodies and occupiers, Iceni bring specialist expertise in assessing the need for and impacts of development.

The Iceni Economics offer is driven by our geographical breadth, depth of knowledge and range of capabilities and experience. Our directors are respected in their fields, formerly constituting the senior staff of GL Hearn’s economics team and advised in over 150 local planning authority areas. We are a trusted advisor to the public and private sector, providing local plan evidence, site promotion, technical studies and expert witness based on sound housing and economic advice.

Our core services include:

Housing Market & Needs Assessments

We offer market-leading expertise in assessing housing needs, from working with Councils to put in place Strategic Housing Market Assessments; through to providing locally-specific evidence on housing mix or the need for different types of housing – be that affordable homes, build-to-rent, self-build or specialist housing with care.

Housing Land Supply & Delivery

We have extensive expertise in assessing and giving evidence on housing land supply for both site promoters and Councils. We also advise on housing delivery issues, from undertaking area-based assessments of the pace of housing growth which could be achieved, to advising on strategies to support delivery of major strategic sites at pace.

Economic Needs Assessments

We love to get under the skin of local economics and understand what makes them tick and what an be done to make places prosper. This leads us into work with public sector clients

in developing evidence, including economic needs assessment and employment land reviews and business cases.

Economic Impact & Benefits Assessments

We understand the impacts of investment in development and infrastructure and have advised on schemes from small to large including DCOs of HS2 and Luton Airport. This can help inform proposals, articulate a compelling justification for them or ensure that the benefits of development are maximised. Iceni has developed a robust model for setting out the economic benefits of a site which can be combined with quality graphic design to succinctly present findings.

Employment Land & Commercial Assessment

Commercial markets from warehousing to office schemes are more dynamic then ever, with e-commerce driving small and large warehousing demand whilst office markets are in flux. We use market intelligence to evidence the need for schemes – or the redundancy of others – providing public and private clients with solutions at the strategic and individual scheme level.

Commercial Property Market Assessment

Through our sound commercial experience and access to CoStar commercial property database, we provide robust analysis of commercial market signals, as evidence for future patterns in employment land whether it be for local plan evidence or case making for loss of employment.

Employment, Skills & Training Strategies

Ensuring that the benefits of development reach local communities requires an understanding of how planning mechanisms are navigated through to implementation,

which realistic and deliverable targets for local training and employment opportunities through strategies, where required.

Business Case Development & Funding Bid Support

Our team has produces HM Treasury Green Book compliant business cases, specialising in the economic case including cost benefits analysis, land value uplift assessment, monetisation of benefits and discounted cash flow. These have been typically used for funding work: Land Assembly Fund, Housing Infrastructure Fund and Regional Growth Fund; as well as for a range feasibility studies and options assessments.

Sub-Regional Planning

We have a track record of advising local authorities at a subregional level on strategic planning issues, and the development of both statutory and non-statutory strategic plans.

Futures Strategic Advice

We provide strategic futureproofing advice which is tailored to your site, organisation or strategy. Our advice is bespoke in terms of output, whether it be a focus on climate change, new ways of living and building, new legislation, health and wellbeing or technological advancements.

Introduction Our Projects

Our People

Birmingham HEDNA

Iceni Projects led the team appointed to undertake a Housing and Economic Development Needs Assessment (HEDNA) for Birmingham City Council. This report, crucial for the city’s recently submitted City Plan, explored various housing need scenarios, including the standard method, housing capacity-led, and economic-led approaches. Each scenario involved creating bespoke population projections, considering factors like student populations, co-living, and build-to-rent.

The HEDNA also assessed older persons’ housing needs, adapting national prevalence rates to reflect local policy. A key focus was the interplay between HMOs, build-to-rent, student households, and the local economy, particularly in areas like Selly Oak. The study analysed how these housing types could impact family housing availability and the night-time economy. Iceni also assessed Birmingham’s land supply across their core employment areas.

Peak District Economic Development Needs Assessment

Iceni Projects, supported by Pegasus Group, were commissioned by the Peak District National Park Authority to prepare a robust evidence base to support the Authority’s statutory duty to positively prepare its Local Plan in accordance with paragraph 88 of the National Planning Policy Framework: ‘Supporting a Prosperous Rural Economy’. The commission also included an economic needs and land assessment, proportionate to National Park purposes and aligned with Planning Practice Guidance.

Our work provided detailed analysis and targeted recommendations across a range of rural economy priorities, including agricultural diversification, tourism and recreation, homeworking and remote working, and green energy opportunities. The study combined quantitative and qualitative research, underpinned by extensive engagement with local businesses, commercial agents and business representative organisations, to ensure recommendations were evidence-led and locally grounded.

West Midlands Strategic Employment Sites Study

Iceni Projects with Mace and MDST led a regional study on behalf of 25 West Midlands local authorities. The study quantified the need for strategic employment sites to 2045 and identified areas of opportunity of which this need could be met in phases based on existing provision and opportunity area stengths and specialisms. The study is a key source of evidence for local plan making and its recommendations will support the provision of key employment sites which will support jobs and economic growth in the West Midlands.

X-Links Accommodation Strategy | Morroco

The X-Links Morocco UK Power Project intends to connect the National Grid to large scale renewable energy supply in Morrocco via sub-sea cable. Which when completed, has the potential to supply up to 8% of the UK’s annnual electricity needs. Iceni developed an Accommodation Strategy to support the NSIP application for the onshore elements of the project. The Strategy assessed the key locations where construction workers could live throughout the construction phase of development and the potential impacts of this particularly on the private rented sector and affordable housing options for residents.

West Midlands Gigafactory

Iceni has been advising on proposals for development of the West Midlands Gigafactory at Coventry Airport, a 125 ha site in the Green Belt. We advised on the need for battery production and reviewed the very special circumstances case put forward for the development which would be the largest industrial building in the country, including its importance in underpinning the West Midlands automotive industry and the economic benefits.

Iceni has been retained to advise the Council on the planning policy framework for the site in the emerging South Warwickshire Local Plan. This draws on the wider evidence base on industrial and logistics needs which we have prepared across Coventry & Warwickshire; and the regional West Midlands Strategic Employment Sites Study.

Science, Innovation and Technology Premises Study

Iceni Projects, with Carter Jonas and HDR, led a Science, Technology and Innovation Business Premises study on behalf of the Oxford to Cambridge pan-Regional Partnership. It provides critical insights into the types of premises needed across the Oxford to Cambridge region including wet and dry labs, R&D offices and advanced industrial space and draws on detailed economic analysis and in-depth stakeholder engagement and case studies. With economic growth a priority for the Oxford to Cambridge area, this provides a blue print for investment and opportunity.

Hinkley National Rail Freight Interchange

Iceni provided Socio-economic and health services to the host authorities of Blaby, Hinckley, Bosworth and Leicestershire Country Council for their representations to Hinckley National Rail Freight Interchange DCO, including being their Socio-economic and health advisor, lead author for their Local Impact Reports, Statements of Common Grounds and Local Impact Reports and representing them at hearings.

Severnside Bristol

Iceni’s Economics Team supported a planning application for a new warehousing and storage development in Severnside, Bristol. The Team undertook analysis to understand the commercial market dynamics in the area and engaged with a range of agents to compile an up-to-date schedule of availability in order to demonstrate the high levels of demand for warehousing and distribution in the local area.

Liverpool City Region Housing and Economic Needs Assessment

Iceni Projects, supported by Justin Gardener Consultancy prepared a HEDNA for the Liverpool City Region Combined Authority across its 7 constituent areas The work is being used to inform its Spatial Development Strategy. This included detailed work to understand spatial dynamics across the City Region, to construct scenarios for economic growth, and to model the implications of these for housing need. It also addresses the needs for different types and sizes of homes, specialist housing and the housing needs of specific groups.

Alongside the main HEDNA report, Iceni prepared a separate analysis and forecasting of needs for strategic warehousing and logistics using a range of PPG-compliant models, including trend-based modelling and the MDST traffic growth and replacement demand model. We also worked with the Combined Authority to collate information on land supply across the six authorities.

We are currently working to update elements of the analysis to reflect the evolution of national policies, including the revised standard method, and consider further key economic growth opportunities in key sectors such as life science, advanced manufacturing, logistics, data centres and net zero. We are conducting a comprehensive review of the region’s employment land portfolio to identify gaps in the supply of strategic sites to inform progress on the SDS.

North Yorkshire Housing and Economic Development Needs Assessment

North Yorkshire Council commissioned Iceni to prepare a HEDNA, which established a robust evidence base to guide housing and employment policies in its new Local Plan. The report provided a holistic approach to housing needs and economic growth modelling and engaged key partners – local planning, housing & economic officers, neighbouring councils, the LEP, and others – to capture local insights and foster buy-in. The HEDNA produced clear, evidence-based recommendations that are transparent and withstand scrutiny.

North Northamptonshire Housing and Economic Needs Assessment

North Northamptonshire Council commissioned Iceni Projects to prepare a HENA to provide a robust evidence base for housing need, mix and employment land to inform emerging planning policy. The commission coincided with the creation of the new North Northamptonshire unitary authority, replacing four former councils. A key challenge was assembling consistent, reliable data from these legacy authorities, which required detailed data cleansing, close liaison with Council officers, and triangulation with alternative sources.

The report informed future strategies for the scale and distribution of housing and employment growth. While supporting a single unitary plan, the HENA also disaggregated findings to former authority areas, enabling more locally responsive policies. The study addressed uncertainty around the Ox–Cam Arc and examined manufacturing and logistics demand through multiple analytical lenses, leading to further specialist work on logistics needs.

Greater Cambridge HMO Study

Iceni were commissioned by Greater Cambridge Joint Planning Service to examine the need and role of Houses in Multiple Occupation (HMO). The purpose of the report was to advise the Councils in relation to planning policy and Article 4 Direction responses to address this issue. This involved examining trends and distribution of licensed HMOs, the scale of unlicensed HMOs and a profile of likely occupants. This involved engaging with council officers across housing, enforcement, and environmental health, as well as other stakeholders (the universities, the NHS, and letting agents). The report examined options for the council and the potential implications of restrictive policies.

Future of Warehousing in the Golden Triangle

Leicester and Leicestershire

Iceni directors, working with GL Hearn, led this ‘horizon scanning’ exercise to consider the long term changing nature of the warehousing sector in the centre of the UK, the largest market for super sheds.

The report consider the big changes to the sector such as decarbonisation, e-commerce and automation. It considered the floorspace requirements to 2040 and how these could be accommodated across the county, as well as the types of employment likely to be required to support this nationally critical sector.

Growth Needs Assessment

Oxfordshire

The five Oxfordshire authorities are committed to preparing a joint strategic plan cover the period to 2050 – the Oxfordshire Plan –responding to the Housing & Growth Deal which has been negotiated with Government, and Oxfordshire’s location within the Oxford-Milton Keynes-Cambridge Arc.

Iceni and Cambridge Econometrics have been working with the Oxfordshire Growth Board to prepare a Growth Needs Assessment to inform consideration of what level of provision should be made for housing growth and employment land over the period to 2050, and consider the implications of alternative strategic distribution strategies on how the area functions.

The Growth Needs Assessment includes an integrated evidence base and scenarios for economic growth and housing need. This is underpinned by an understanding of the county’s economy and its housing and commercial property dynamics. We have then been working alongside local stakeholders to consider alternative scenarios for the spatial distribution of homes and jobs across Oxfordshire, including considering the market capacity of different locations. The Growth Needs Assessment builds on work which Iceni has been undertaking with the Oxfordshire Growth Board in 2019 to understand potential scenarios for growth.

Newtown Works

Ashford

Iceni has been working with Quinn Estates to bring forward an ambitious mixed-use scheme for a film-studios complex (including studio an workshop space and a media village), hotel, c. 10,000 sq.m. commercial space, 300 residential units and 65 served apartments on a brownfield site in central Ashford.

Alongside acting as planning consultants for the scheme, Iceni Economics have worked to identify and quantify the economic benefits of the proposed development. This has included examining the structure of Ashford’s economy and labour market, examining the dynamics and growth potential of the UK Film and TV sector and articulating how the scheme will contribute to diversifying the Borough’s economic structure, delivering higher value employment and acting as a wider catalyst for regeneration and investment.

We have quantified the economic benefits of the scheme, addressing construction; occupational, fiscal and wider benefits; showing how the scheme will support an uplift in the Borough’s economy of over £100m.

Introduction Our Projects

Danny Collins Head of English Regions, Director of Economics

T: 0161 509 2840

M: 07884 604 373

E: dcollins@iceniprojects.com

Danny is a skilled economist having worked on some of the most challenging urban regeneration, development and infrastructure projects across the country

Danny is Head of English Regions and Wales at Iceni. He has been tasked with growing the firms multi-disciplinary offer across the major cities and regions of the UK, including planning, economics, heritage, design and transport. He helps to coordinate multi-disciplinary teams bringing together a seamless service to support clients through all stages of concept, design, planning and delivery.

Danny is also a Director in the Economics team and lead for Business Cases and Funding bids. He works with a talented team of economists across the country delivering a range of services including market analysis, economic benefits, socio-economic impact, social value, social infrastructure demand, economic strategy and research, business case and funding bid work. As a Business Case practitioner and Green Book expert, Danny has worked on large and complex cases helping to unlock over £450 million of public sector funding to support major urban regeneration, town centre, as well as infrastructure projects across the county. Danny is passionate about our towns, cities, and communities, and in supporting projects that help unlock opportunities in a sustainable way.

Nick Ireland Director

T: 020 3640 8508

M: 07917 417 834

E: nireland@iceniprojects.com

Nick specialises in providing advice on strategic planning issues relating to housing and economic development

Nick joined Iceni having previously worked at GL Hearn and GVA. Nick has advised councils at a sub-regional level on strategic growth opportunities, including urban extensions, new settlements and strategic infrastructure. He led preparation of a Birmingham HMA Strategic Housing Study which encompassed a strategic review of Birmingham’s Green Belt; a Spatial Position Statement for the Partnership for Urban South Hampshire (PUSH), and has work with other local authorities in Buckinghamshire, Kent and Sussex to assess potential locations for, and the feasibility of new settlements and large urban extensions.

He has led preparation of the evidence base on housing mix for a substantial proportion of local authorities, and regularly acts for both public and private sector clients as an expert witness of housing need and housing delivery issues at both local plan examinations and s.78 inquiries. He has led preparation of employment land studies for private and public sector clients, and authored expert evidence supporting the allocation of strategic employment sites through the local plan process, including major Green Belt releases, as well as assessments justifying loss of employment land. His work includes assessing the economic justification and impact for development schemes of a variety of scales.

Matt Kinghan Director

T: 020 3640 8508

M: 07753 222 920

E: mkinghan@iceniprojects.com

Matt specialises in economic planning and evidence base work for both public and private sector clients

His key strengths are in economic planning and evidence base work including employment land and commercial demand reviews, social and economic impact assessment, developing economic & industrial strategies, social value assessment and Green Book business case appraisal. His experience ranges from urban renewal and town centre redevelopment proposals through to greenfield strategic sites and new settlements.

Matt’s recent project experience includes advising on economic development and employment land needs for around 50 authorities including in Greater Cambridge, Solihull and Bassetlaw and West Northamptonshire, appearing at numerous Local Plan examinations. He has undertaken specific warehousing needs and site assessments / promotion in Aylesbury, West Northamptonshire, Liverpool City Region and Leicestershire. Matt also brings expertise in modelling the future of local economies and assessing the economic impacts of infrastructure projects. His experience includes assessing the economic and employment effects of major infrastructure projects including the expansion of Luton Airport and HS2 Phase 2b; and business case development for Homes England’s Land Assembly Fund, the Regional Growth Fund and Housing Infrastructure Fund monies.

Paul McColgan Director

T: 020 3640 8508

M: 07827 944 637

E: pmccolgan@iceniprojects.com

Paul specialises in housing and economic related evidence base work for both the private and public sectors

His skills includes demographics, housing market signals, affordable housing need and housing mix. He also has an understanding of the needs for specific groups particularly older persons and students. Having undertaken a number of Employment Land Reviews and Housing and Economic Development Need Assessments, Paul also has a thorough understanding economic-led housing need as well as the need for employment land.

He has managed a number of major sub-regional studies examining these issues including areas with a dynamic economy such as Leicester and Leicestershire through to rural areas such as the South Downs National Park. As well as covering all aspects of these assessments, he has also given evidence on behalf of local authorities and developers at Local Plan Examinations and acted as an expert witness at S.78 Inquiries on housing need, five year housing land supply and the need for specialist accommodation. Paul has also presented to the Midlands Planners Conference and provided training to RTPI members concerning the standard methodology and the Housing Delivery Test.

Kieran Woolfe Associate, Economics

T: 020 3640 8508

M: 07350 446 769

E: kwoolfe@iceniprojects.com

Kieran is a town planner and economist who is adept at integrating multiple sources of data to create well-grounded policy advice

He has a unique background spanning qualifications in computational physics and urban planning, and has a particular interest in the intersection of largescale data analysis with town planning policy.

Kieran has project managed or acted as lead analyst on a wide variety of economics and town planning projects, ranging from individual developments to the regional scale. His expertise encompasses a range of topics, including the housing, employment and retail sectors; development viability; demographics; and the development of land use scenarios and forecasts. He has previously been responsible for leading the research and development of innovative economics models and data tools at one of Australia’s leading planning and economics consultancies.

Kieran has a keen understanding of the local authority context which he has developed across his career. Before joining Iceni, Kieran worked at a senior level within the planning policy team of a London borough. At Iceni he has worked on multiple projects for local authorities including economic and employment evidence for Cambridge and the Royal Borough of Kensington and Chelsea, and the Welwyn Hatfield HEDNA. He originally hails from Australia, and also has experience working for local government in Sydney and in providing policy and economics consultancy advice to councils and other levels of government across Australia.

Amy Foster Senior Consultant, Economics

T: 020 3640 8508

M: 07385 005 045

E: afoster@iceniprojects.com

Amy joined Iceni’s Economics Team in November 2023 as a Senior Consultant.

Amy has 5 years’ experience delivering quantitative and qualitative analysis particularly within the public sector. She previously worked as a Senior Economic Analyst at HS2, leading on the delivery of value for money analysis to support the business case of the multi-billion-pound infrastructure project. Prior to this, Amy has worked in central government and consulting. Amy graduated from the University of Leeds in 2019/20, receiving a first class honours degree in Economics and Geography.

Amy undertakes economic baseline and commercial market research, employment floorspace needs modelling, policy reviews, agent and stakeholder engagement and a variety of data analysis.

Amy has worked on several economic development and housing and employment needs assessments including Swindon Employment Needs and Land Supply study, Waverley Housing and Economic Development Needs Assessment (HEDNA) and Liverpool Employment Land and Premises Study. This work contributes to the research bases for housing and economic development strategies as part of emerging Local Plans.

Josie Doherty Senior Consultant, Economics

T: 020 3640 8508

M: 07799 035 831

E: jdoherty@iceniprojects.com

Josie joined Iceni from a development management role at Medway Council in August 2021.

Previous to this she completed an integrated Masters degree in town planning and real estate at the University of Manchester. Josie has studied both planning and real estate surveying which has allowed her to develop a wideranging knowledge of planning systems, property markets and how they interact with each other.

During her time at university, she undertook a month long placement at Iceni’s Manchester office, which further deepened her desire to work within planning as well as various other work placements within Local Authorities and consultancies. She is currently working towards RTPI accreditation.

Josie’s assists the Economics team in a wide range of projects across the country. She undertakes various types of research into economic development within localities, including consultation with local experts in property markets and specific housing needs groups, economic baseline research and in-depth data analysis. Josie’s work aides in forming research bases for economic development strategies as part of emerging Local Plans.

Lauren Brannon Senior Consultant, Economics

T: 020 3640 8508

M: 07442 753 222

E: lbrannon@iceniprojects.com

Lauren works on a wide range of projects in the Economics team, with a focus on the commercial markets and employment land. She undertakes economic baseline research, commercial market reports, employment land need modelling and data analysis

Lauren worked as a Graduate Economist at Ofwat, the UK’s water sector regulator, working across various areas including cost assessment and incentive-based regulation. Prior to this she completed a BSc Economics at the University of Nottingham with a focus on microeconomics, econometrics and monetary economics.

Recently Lauren has worked on a number of regional studies, including logistics employment land studies in Leicestershire and Northamptonshire as well as the West Midlands Strategic Employment Sites Study (WMSESS), the latter focused on the future need and supply of strategic logistics sites, undertaking in-depth GIS analysis to identify potential sites and engaging with a number of stakeholders and carrying out data analysis to build a scoring framework for assessment.

Nadine Fisher Senior Consultant, Economics

T: 020 3640 8508

M: 07345 733 371

E: nfisher@Iceniprojects.com

Nadine Fisher is a Senior Economist with over seven years of professional experience in economics

She holds an MSc in Economics from the University of Bath and a BA in Politics, Economics and Public Policy from Goldsmiths, University of London, equipping her with a strong analytical foundation and a multidisciplinary perspective on economic policy and development.

Nadine has delivered bespoke economic modelling for a wide variety of clients, including HM Treasury, the Food and Drink Federation and other industry bodies, and charitable organisations. This involved applying robust data analysis to investigate the economic impacts of policy and investment decisions, supporting both public and private sector strategies.

More recently Nadine has gained over three years’ experience in development economics gaining valuable experience in assessing the economic and socio-economic impacts of infrastructure, residential, affordable housing and specialist housing developments at local, regional, and national levels. In particular, her key area of expertise are data centre projects, providing both quantitative and qualitative evidence on the economic effects of proposed developments and their alignment with national policy objectives.

Lydia Frimley Consultant, Strategic Planning

T: 020 3640 8508

M: 07760 653 824

E: lfrimley@iceniprojects.com

Lydia joined Iceni’s Strategic Team at the end of June 2022 as part of our apprenticeship programme

Whilst working at Iceni she is completing her qualifications for her Assistant Planner role at Chichester College, which is partnered with the RTPI to offer this course. Prior to this she had studied Maths, Business, Physics A-levels at Westcliff High School for Girls. She has also completed an EPQ on modular housing.

She has worked across the Strategic Team helping to review policies, write planning and socio-economic statements. She has also inputted in to Health Impact Assessment and five year housing land supply assessment.

For Iceni’s Economics Team she has assisted with site assessments for the BCP and Dorset Employment Land Review and provided inputs in the West Midlands Strategic Employment Sites Study (WMSESS) including GIS analysis. Her further experience includes undertaking several planning appraisals and policy research including examining the impact of proposed changes to the NPPF.

She is currently leading Iceni’s intelligence work in Sussex giving her a detailed knowledge of their planning progression, housing supply, major applications and changes happening within the county.

Introduction Our Projects

Our People

Added Value

museumof-uscampaign-2

Added Value iSite

iSite pulls together a number of services to enable the promoter of a project – but equally the respective consultant, local authority, consultee, local community and wider interested party – to gain the knowledge and understanding of a site or location that historically has only been possible from an in-depth site visit. Moreover, many projects are of the size and scale that even a physical site visit renders difficult to comprehend.

The key focus of iSite is to provide an intelligent digital design and consultation tool. This incorporates the use of drone photography, 360° camerawork (think Google Street View for buildings), interactive, virtual consultation halls and project web sites that can pool together all of the information for effective file management and sharing. So whether you need to initiate an initial site survey appraisal, team site visit, pre-application meeting, public consultation event or committee presentation, iSite can help.

iSite wont be for everyone. We understand that. But if you are looking for cost-effective ways to progress with your proposals, it could be the answer.

Added Value Place

Sites don’t start with, and aren’t defined by, planning policy. They’re defined by people. And people bring a melting pot of ideas and opinions.

Not everyone will necessarily share the view that a site needs developing, regenerating or renewal, especially in areas undergoing massive amounts of change or those where nothing has happened despite the will to see it happen.

They are sites that often mean more to people than an abstract red line on an OS plan, where physical and social barriers override site boundaries. Where people have a connection to their incidental bit of city they call home.

They have a past, they have a present and a future. Just like people.

Iceni Place delivers an approach that welcomes all of these views, fears, hopes and dreams into a collaborative process built on listening. It starts with people, asking “What does success look like to you?” and ends with a legacy of better places.

Added Value Iceni Intelligence

Whilst Iceni is a national consultancy, we pride ourselves on having a thorough local understanding of the communities we are seeking to change. We therefore have a suite of area based experts to understand, monitor and identify planning and political change across geographic areas.

This work extends beyond monitoring of Local Plans and considers issues such as the political composition and priorities of an area. Objectively Assessed Need and signs of market failure across the full use spectrum from housing, through employment to social and transport infrastructure. We also monitor significant planning decisions and the ways in which planning policies are applied in practice through casework decisions at Planning Committees and the Planning Inspectorate. This work greatly enhances the quality of the commercial advice we provide.

Added Value SDS

Irrespective of the scale, complexity or societal benefits of a development proposal, it will always attract local opposition, which makes decision taking harder.

Iceni prides itself on formulating new, distinct and innovative tools and techniques for demonstrating why new development should be supported and why it will have positive transformational positive effects on communities.

We have developed our own techniques for formulating development proposals, operating at the local level within communities to identify how developments can have the greatest effect on peoples lives, and be delivered in a highly successful and sustainable way.

Added Value Iceni Futures

The Iceni Futures team was set up in response to the rapidly changing world and the acknowledgment that more than ever, we need to create futureproofed and sustainable development. The teams role is to assess, predict and influence change across the development industry. In practice that means exploring how places and people will function in the future, analysing existing barriers and providing strategic advice which aligns with clients goals and aspirations to ensure development is fit for the future.

The team doesn’t claim to be experts in every new discipline or product, but they understand the existing barriers and outdated development processes that persist across the industry and the importance of working innovatively and smarter to deliver client visions and change that actually works. It’s understood that each client will need tailored advice and the Futures team look to work collaboratively to provide advice which is tailored to a specific site, company strategy or product. Essentially, if you’re looking to plan for or capitalise on the future, Iceni Futures can be there to support you and drive that ambition.

Archaeology | Built Heritage & Townscape | DCOs | Design | Economics | Engagement | Impact Management | Landscape | Place | Planning | Transport Birmingham: 20 Colmore Circus Queensway, Birmingham, B4 6AT

Edinburgh : 14 -18 Hill Street, Edinburgh, EH2 3JZ

Glasgow : 201 West George Street, Glasgow, G2 2LW

London : Da Vinci House, 44 Saffron Hill, London, EC1N 8FH

Manchester : WeWork, Dalton Place, 29 John Dalton Street, Manchester, M2 6FW www.iceniprojects.com | iceni-projects | iceniprojects